Angel Castillo & Anthony Madrigal

- Business Description -
 Business Description
“Contact Info”
“Our Business” Anthony Madrigal
The Mexican Grill plans to sell Mexican style food to amadrigal206639@muhsdstude
locals and travelers. Our name is simple, yet nts.org
informative. 7119 Tokay Cir, Winton, CA
Angel Castillo
Slogan
“Give your community high quality cuisine, Not frozen acastillo207137@muhsdstuden
junk food ” ts.org
1841 Carter Way, Atwater, CA
“Food Truck Location”
2501 Shaffer Rd Atwater, CA (95301)

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 Business Description
“Mission Statement” “Goal”
Provide a unique - Increase sales
experience for customers yearly
with Mexican food. Our - Increase customer
food truck would be loyalty
available at the most - Open soon another
convenient times for food truck
travelers as well as - create a more
locals. innovative menu

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- Market Segment Analysis -

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 Market Segment Analysis

Target Market Market Segment strategy

-a good experience
- Entire - high quality food
Community - hand-made tortilla
- All ages - Worth the price
- Travelers
- All genders

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 Market Segment Analysis
SWOT Analysis
Strengths - innovative style, higher quality, wide variety menu, Great
customer service

Weaknesses - Low profit margins, unexperienced, Expensive start up price

Opportunities - Large market opportunities, Social media campaigns, high

demand in area

Threats - Competition increasing, pandemic, economy

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 P.E.S.T Analysis
Political - Food truck permits,
public health policies,
regulations
Economic - Business exposure,
profit
Social - an aesthetically
pleasing environment
Technological - Usage of
social media to attract
customers

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- Product Description -

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 1. Taco’s Product Description
2. Tortas
3. Burritos What makes our products unique
4. Quesadillas
(Weekend Special) Handmade tortillas
Carnitas and Birria Wide variety of meats
Variety of drinks

1. Jarritos
2. Agua De Horchata
3. Agua De Jamaica

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 Product Description

- Stove
- Refrigerator
- Cooking & food Product positioning
preparation utensils
etc.
- Source of water for - Fresh Food
washing. - Worth its cost
- High Quality
Food Truck Equipment - Best customer service

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- Competition & Prising -

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 “Competition”

OUr food truck will have a lot

of competitors such as other
mexiacn cuisine food trucks.
We will compete against
them by having higher
quality to become more
popular with the community!
 “Pricing”
Taco’s with hand-made
tortilla and any meat
choice will be $1.75

Fresh drinks will be from

$2.50 - $3.50 depending on
size and Jarritos will be $1.00

Tortas will be $3.50

with any choice of
meats
(Low prices to attract more clientele )
 “Pricing”
Quesadillas will be at
$3.25 with any choice
of meats and 4 pieces

Weekend special is Carnitas and

Birria plate with Rice, Beans and
Hand-made tortilla starting at
$7.50 - $9.50 depending on plate
order.

Burrito price start at

$3.50 for a Regular and
$5.50 for a Supreme

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- Distribution Channels -

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 Distribution Channels

- Location -
2501 Shaffer Rd Atwater, CA
(The corner of the “First St.” and
“Fortuna Ave” next to the Atwater
In-Shape Gym)
- Ingredients -
Our ingredients come fresh from
our local meat and veggie market
such as, Richwood Meat and R-N
Market

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- Promotional Mix -

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 Promotional Mix
Promotional Activities
Social Media - Instagram posts Public Relations
weekly about how our business is Our business will be very
doing. active with the local community
Word of Mouth - We would like and be constantly listening and
and hope our customers will let
asking for customer feedback
others know about our local food
truck to attract more people. to improve what our truck is
Sale promotion - we will be lacking.
having different promotions each
week to hopefully get more
awareness.

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