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    KFC operates over 25,000 restaurants in over 150 countries serving over 300 menu items including fried chicken, fries, gravy, drinks, chicken burgers, and nuggets. They focus on fast, clean casual dining and takeout using secret cooking and heating processes. KFC promotes through advertisements, celebrities, coupons, their slogan, customization, deals, and charity to appeal to upper middle class younger customers.

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    KFC operates over 25,000 restaurants in over 150 countries serving over 300 menu items including fried chicken, fries, gravy, drinks, chicken burgers, and nuggets. They focus on fast, clean casual dining and takeout using secret cooking and heating processes. KFC promotes through advertisements, celebrities, coupons, their slogan, customization, deals, and charity to appeal to upper middle class younger customers.

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    3 views9 pages

    4 Ps

    Uploaded by

    le05000w
    KFC operates over 25,000 restaurants in over 150 countries serving over 300 menu items including fried chicken, fries, gravy, drinks, chicken burgers, and nuggets. They focus on fast, clean casual dining and takeout using secret cooking and heating processes. KFC promotes through advertisements, celebrities, coupons, their slogan, customization, deals, and charity to appeal to upper middle class younger customers.

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    of 9

    KFC

    Leo and Caroline


    PRODUCT
    -300 different menus
    • Fried chicken
    • Fries
    • Gravy
    • Variety of drinks including soft ones
    • Chicken burgers
    • Chicken nuggets
    PROCESS
    -Cook and Heat
    -Fast
    -Secret Ingredients
    -Avoiding Freezing
    Presentation title 4

    PLACE

    • -25000+
    Restaurants
    • -150+ Countries
    • -Delivery
    • - Multiple
    restaurants in
    Metro Vancouver
    5

    PHYSICAL LOCATION
    - Clean

    -Casual

    -Chairs

    -Tables

    -CASUAL
    -CLEAN
    -CHAIRS AND TABLES
    -DINE-IN
    -TAKEOUT
    -ATTRACTIVE ATMOSPHERE

    This Photo by Unknown author is licensed under CC BY-NC-ND.


    6

    PRICE
    - CHICKEN BURGERS ARE ONLY
    $4
    - USUALLY BETWEEN $15 AND
    $42 FOR FAST FOOD BUNDLES
    - $5 FOR DRUMSTICKS,
    CHICKEN BREASTS, AND
    THIGHS
    - INCREASES THE MORE FRIED
    CHICKEN PIECES YOU ORDER
    - MAXIMUM IS $52 FOR PARTY
    PACK
    Presentation title 7

    PEOPLE
    -Upper Middle Class
    -Beverages
    -Younger Demographic

    This Photo by Unknown author is licensed under CC BY-SA.


    Presentation title 8

    PROMOTIONS
    -Advertisements using various methods
    -Celebrities
    -Coupons
    -Their famous slogan "Finger-lickin' good"
    -Customization
    -Appealing to customers' feelings (ethos)
    - Lowering prices for a limited time as part of a deal
    -Charity
    9

    “ BUSINESS OPPORTUNITIES ARE


    LIKE BUSES. THERE'S ALWAYS

    ”
    ANOTHER ONE COMING.
    Richard Branson

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