Scribd Logo
Upload

Welcome to Scribd!

  • STRAT-PROJ

    Uploaded by

    Ryan Manaog
    5 views2 pages
    This document describes a business called K-FEELS HOTDOG CRUNCH, which is a sole proprietorship owned by Maria Elena D. Estor. The business will offer a Korean-inspired hotdog on a stick that is crispy, crunchy, and affordable. It is inspired by corndogs from South Korea. The product will appeal to both children and adults who enjoy Korean flavors. It will be packaged for portability and sold for occasions, as souvenirs, or as a snack. The owner sees strengths in low costs, budget-friendly pricing, and targeting of children. Weaknesses include lack of brand awareness and variety, and potential avoidance by some due to using pork.

    Original Description:

    Project for strat

    Original Title

    STRAT-PROJ. (1)

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document describes a business called K-FEELS HOTDOG CRUNCH, which is a sole proprietorship owned by Maria Elena D. Estor. The business will offer a Korean-inspired hotdog on a stick that is crispy, crunchy, and affordable. It is inspired by corndogs from South Korea. The product will appeal to both children and adults who enjoy Korean flavors. It will be packaged for portability and sold for occasions, as souvenirs, or as a snack. The owner sees strengths in low costs, budget-friendly pricing, and targeting of children. Weaknesses include lack of brand awareness and variety, and potential avoidance by some due to using pork.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views2 pages

    STRAT-PROJ

    Uploaded by

    Ryan Manaog
    This document describes a business called K-FEELS HOTDOG CRUNCH, which is a sole proprietorship owned by Maria Elena D. Estor. The business will offer a Korean-inspired hotdog on a stick that is crispy, crunchy, and affordable. It is inspired by corndogs from South Korea. The product will appeal to both children and adults who enjoy Korean flavors. It will be packaged for portability and sold for occasions, as souvenirs, or as a snack. The owner sees strengths in low costs, budget-friendly pricing, and targeting of children. Weaknesses include lack of brand awareness and variety, and potential avoidance by some due to using pork.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Republic of the Philippines

    CAMARINES SUR POLYTECHNIC COLLEGES


    Nabua, Camarines Sur

    Short Description of Company


    This business is a sole proprietorship owned and managed by Maria
    Elena D. Estor. This business named K-FEELS HOTDOG CRUNCH will offer a
    delicious twist for hotdogs at a low and affordable price. This is inspired by the corndog
    in South Korea; it is simple yet delicious. This will surely be liked and loved by the kids,
    and we all know that the hot dog is one of their favorites. Also, this can be liked by
    adults who love the taste of some Korean foods. This is perfect for any occasion,
    souvenirs, as well as your food provision. It is very handy and can be brought anywhere
    because of its packaging. Its crispiness and crunchiness will give it a twist for a hotdog
    that will surely satisfy customers wants for food. It is also good for your health because
    it doesn’t contain too much salt. This will surely satisfy customer’s wants for food that is
    well cooked and prepared by its packaging, which is open for delivery at a friendly and
    affordable price. "You don't need to go to Korea to eat Korean food; come and try our
    products; just a second will bring your day and cravings to a Korean feel."

    K-FEELS HOTDOG CRUNCH

    STRENTHS WEAKNESSESS
     Sufficient with very own materials -competitors can offer the same
     Budget-friendly price product quickly
     Owner operated business -pork based product have
     Low production cost resulted in avoidance by people
     Limited startup risk belonging to certain religion and
     Availability to sell the vegetarians
    product even online -not well known locally
     Limited competition in -lack of variety
    Rinconada area -limited funds
     Children targeting -more difficult to promote
     Low startup cost -no reputation
     First name advantage -unhealty food
     Busy location -less awareness
     Uniqueness of the product -poor marketing

    OPPORTUNITIES THREATS
    -expanding product range -unstabble price of raw
    Republic of the Philippines
    CAMARINES SUR POLYTECHNIC COLLEGES
    Nabua, Camarines Sur

    -home delivery ingredients


    -increasing demand for healthier -negative public opinion
    food -health conscious people don’t
    -innovation in flavours prefer pork based food
    -occasions -competitors with similar product
    -opportunity to target young -changes in consumer preference
    male teens in addition to children -nearby fast food restaurants
    -more aggressive competitors
    -

    You might also like