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Executive Summary

The Bon Apetite patries aims to satisfy customers with our product which are pastries or
most specifically cupcakes. Our target market which are the students of Christ the king College
that advocates sweets. We vary our product based on their preferences. It's not all the time that
the customers would want our product, in our business if our product doesn’t capture our
customers anymore, we would certainly change the taste, cope with the trend and increase our
product. The Bon Apetite pastries is an attractive business for its product aims to delight
customers with its various taste. Not only that, Bon Apetite pastries provides services and
freebies in which are part also in business, services like free wrapping, free deliveries and
promos. What makes our business different from other business is its unique taste, the services
we bring and its creative style which captures the hearts of the costumers. The products from
Bon Apetite are inspired by Bloggers and Youtubers who have shared their expertise in baking,
in these sense, the bakers from Bon Apetite were influenced to come up with this product and
engage to this business partnership. This Product is suitable for customers who seek for flavors
with high standards. This also includes affordability, authenticity and most importantly
satisfaction. Strategies in marketing this product are through Online Sales, Flyers and Public
Relation.