M.O.

P VAISHNAV COLLEGE FOR WOMEN (AUTONOMOUS)

SUMMER COURSES OFFERED BY THE DEPARTMENT OF COMMERCE
BATCH 2014-2017
STUDENTS ARE SUPPOSED TO REGISTER FOR ANY ONE OF THE FOLLOWING
COURSES ON 04.04.2015. THE COURSES WILL BE AVAILABLE ON FIRST CUM
FIRST SERVE BASIS. A BRIEF NOTE ABOUT THE COURSES OFFERED IS GIVEN
BELOW
S.NO.
1.

IMAGE EDITING

2.

LEGAL ADVOCACY

68

April 8, 2015 May 5, 2015

3.

STOCK AND
COMMODITY TRADING

68

April 8, 2015 April 29,

2015

TIMINGS OF
THE
COURSE
9.00 AM 2.30
PM
1.30 PM 5.30
PM
9.00 AM 2.30
PM

4.

HUMAN RESOURCES
MANAGEWMENT
MARKETING
COMMUNICATION AND
BUSINESS
DEVELOPMENT

68

April 8, 2015 April 29,

2015
April 8, 2015 April 29,
2015

8.30 AM 2.00
PM
8.30 AM 2.00
PM

5.

NAME OF THE COURSE

MAX. NO.
DURATION OF THE
OF
COURSE
STUDENTS
50
May 4, 2015 May 22, 2015

68

1. NAME OF THE COURSE: IMAGE EDITING

DURATION OF THE COURSE: 80 HOURS
COURSE DESIGN: MR. T.R. CHANDRASEKAR
Know Thy course:
The course provides training to aspirants focused on developing high quality digital content
using the latest tools that familiarize students in corporate animations, web designing, interactive

presentations, e- card animations and print media applications that give movies and animations
the punch of glitz and lilt.
What the Course Gives:
A brush up on the Photo shop tools that carve your creativity and set alight your imaginations,
advanced animation tools that collage your thoughts with the digital print, a flash of web
designing skills and movie making animation skills, that will open the doors of opportunities
more expansively than reality is what the course offers.
What the Course takes Of You:
Aspiration to take on the multimedia world with the best tools that it offers and an ignition of
creative application of the unexplored world of digital presentation is a serious demand the
course makes of you.

2. NAME OF THE COURSE: LEGAL ADVOCACY

DURATION OF THE COURSE: FOR 80 HOURS
COURSE DESIGN: Mr. JEEVAN KUMAR B., ADVOCATE

Know Thy course:

The

students

pursuing

this

course

will

evolve

and

impart

comprehensive legal education which aims to create awareness about legal rights
and responsibilities and also gives focus on practical aspects of law and enables
them in acquiring legal skills.

What the Course Gives:

The students who pursue this course will become Expertise in law, Litigation and
Judiciary matters.

What the Course takes Of You:

The students are made to visit courts on appointed days to observe the
proceedings of the Court and record their observations for submission as a report.
This exercise provides students to get to know firsthand information about the
functioning of the courts and application of substantive and procedural laws.

3. NAME OF THE COURSE: STOCK AND COMMODITY TRADING

DURATION OF THE COURSE: FOR 80 HOURS
COURSE DESIGN: MR.HEROJI ANBALAGAN, M/S STRATADIGM EDUCATION
AND TRAINING PVT. LTD.
Know Thy course:
The course on stock and commodity trading is designed to provide a sound understanding of
Indian securities markets, the different types of assets (equities, bonds funds and derivatives). It

provides students with the concept of portfolio and the application of the knowledge in
constructing and managing portfolios.
What the Course Gives:
Part 1- Conceptual knowledge on Indian securities markets, Primary markets, Secondary
markets, Mutual funds, derivatives, Financial Planning
Part 2 Hands on experience in trading different types of securities on a virtual platform
and understanding the nuances in buying and selling of securities
Part 3 Trading Simulation Program
Part 4 Project work and presentations
What the Course takes Of You:
You need to have a enthusiasm and the mindset to understand the conceptual knowledge,
smartness, quick analytical and decision making skills to decide on when and what securities to
buy or sell. Excellent coordination among team mates while working on projects and zest in
presenting the same.

4. NAME OF THE COURSE: HUMAN RESOURCES MANAGEMENT

DURATION OF THE COURSE: FOR 80 HOURS
COURSE DESIGN: MR.RAJASEKAR G., M/S ID MATRIX CORPORATE SOLUTIONS
PVT. LTD.
Know Thy course:
Human Resource paradigm is a management science, but uses a broad perspective of the social
sciences, particularly those exhibiting behavioural orientation, such as psychology, sociology and
economics. To study area of HRM is very wide and interdisciplinary, it covers the problems of

organization and management theory (management, personnel strategy, organizational culture),

as well as: social psychology (motivation, secondary socialization), sociology (identication,
power, communication) and education (education, upbringing). Human resource management is
characterized by a relatively strong professional identity because researchers are a second large
groups that indenties with HR, they implement and test theoretical constructs in organizations.
What the Course Gives:
The course is designed to provide you a basic understanding of how and why a strong
professional identity is required to integrate different groups that an organisation involves and
also to implement and test theoretical constructs in organizations. Upon completion of this
course students will be able to:
i.

Recognize the importance of Human Resource Management process

ii.

The Neo-positivist-Functionalist-Systems paradigm which combines objectivism

with regulation. Explain how creative strategies are developed and implemented.

iii.

HRs role as a trainer in target strategic issues such as business acumen, talent
leadership, leadership accountability, training & development, organizational
change, sales effectiveness and project management.

What the Course takes of You:

You need to be a creative communicator equipped with the necessary knowledge and skills to
practice and to provide effective training/communication in your future endeavours and who has
the will to take the challenge to the next level meeting all the regulations.
5. NAME OF THE COURSE: MARKETING COMMUNICATION AND BUSINESS
DEVELOPMENT
DURATION OF THE COURSE: FOR 80 HOURS
COURSE DESIGN: MR.RAJASEKAR G., M/S ID MATRIX CORPORATE SOLUTIONS
PVT. LTD.
Know Thy course:
The objective of the course on Marketing Communication and Business Development is to
develop a deep understanding of the consumers need and build communications strategies.
Students participate on many hands on experience both in and out of the classroom. The course

features a strong focus on media that are revolutionizing the way organizations interact with
consumers and other audience.
What the Course Gives:
The course is designed to provide you a basic understanding of how and why smart marketers are
making effort to integrate different types of communications they use. Upon completion of this
course students will be able to
iv.

Recognize the importance of integration in marketing communication process

v.

identify how market research, segmentation, branding and positioning relate to the
process of creating and placing successful advertising and promotions

vi.

explain how creative strategies are developed and implemented

vii.

Clearly communicate and discuss how the business plan can be used as a tool for
communicating the business idea

What the Course takes Of You:

You need to be a creative communicator equipped with the necessary knowledge and skills to
introduce practice and manage marketing communication in your future endeavours and who is
ready to work on making advertisements and marketing plans for business.
Requirements for the course
Laptop and your creative minds!!