BRIEF

AUDIENCE

DELIVERABLES

Design a website for York based Photography, Olivia

Cowley, trading as OAC Photography. The website is
to exhibit work in a portfolio style layout, and offer a
method to contact Olivia for bookings.

New parents with young children. Based on the

customers within the last year, all of which have
been under 35, both male and female parents,
which children under 8, and children as old as a few
weeks or months.

A designed and mocked up or prototyped website,

which features a portfolio of work and a contact
form, to take books and ask questions. Ready to
submit to a developer, for creation.

Extended Practice Module

OAC Photography (Web Design)

The website should bring focus to the photography,

a clean minimal approach may be beneficial.

Anthony White

OUGD603

Brief

EXISTING BRAND

PRIMARY RESEARCH

SECONDARY RESEARCH

OAC Photography was branded last year, a visual

identity was established, which must remain a
constant within this project. The visual identity
consists of a logo, and a colour scheme which can
be applied to images in a duo tone or greyscale
format, if appropriate.

Visiting OAC Photographys studio, which gave an

insight into how the business currently operates,
and what would be beneficial to the company as an
asset to the website.

Other websites which provide a similar service,

such as portfolios websites, business websites
and creative imagery websites. Further extensive
research was undertaken looking at user interface
elements.

Anthony White

Extended Practice Module

OAC Photography (Web Design)

OUGD603

Research

WIREFRAMES

USER INTERFACE

The wireframes were created to develop the order of

content on the website, showing the client where the
content will sit. It was also a quick way of making
layout amends and changes effectively, before the
design phase began.

The user interface has been designed to be clean

and minimal, the roll overs for the menus are
extremely subtle. Doing this draws focus way from
the interface, and to the imagery, which are the
main reason for the website.

Anthony White

Extended Practice Module

OUGD603

OAC Photography (Web Design)

Development

COLOUR

USER EXPERIENCE

The website uses a minimal colour palette through,

pushing focus towards the imagery, which runs
throughout the website. The OAC Photography deep
violet has been used on buttons and to highlight
information, accenting content within the website,
drawing attention toward it.

The website allows the user to browse through

previous shots, which will be showcased in the
portfolio section of the website. Which then expand
for a better, larger view of the images to appreciate
their beauty.

Anthony White

Extended Practice Module

OUGD603

The minimal aspect of the website also helps the

loading speed, as there is little to load.

OAC Photography (Web Design)

Design

10