20150915

2015 09 15

201581517
2,054comScore Media Metrix
PC

2015 09 15

Key Findings

1,100
85.3%

3 7

YouTube 2015 7

YouTube
718.4 (u)PPS
41.6 YouTube

YouTube

52 :
48 18-34
35-54

2015 09 15

Key Findings

Top6

(U) dailymotion
6-17 (u) PPS
18-34 (U) dailymotion
35 (U) Yahoo!

2015 09 15

(Smart TV)
4

(Smart TV)(124.54
)(150)
(20
)

Key Findings

MV

24.5%

7.98

2015 09 15

Cross Visiting Top6

EC
YouTube Lexus
(u) Mercedes-Benz
(U) Yahoo! BMW
(u) PPS Volkswagen
Lexus
(U) dailymotion OBVolkswagen

comScore MMX PC (Entertainment - Multimedia)

85.5% 20157
77.3% 75.5%
4 () 3

Asia Pacific

85.5%

North America

77.3%

Latin America

75.5%

88.1
246.7
193.5

Europe
Middle East - Africa

71.0%
45.1%

163.5
117.0

()

*15
2015 09 15

comScore MMXARO 2015

7

2015 7 YouTube 35.4%

/YouTube

Netflix
Worldwide
1

35%

15%

14%

4
5

11%

1
2
3

54%
18%

9%

7%

6%

6%

10

6%

51%

9%

9%

12%

%Reach

9%

Europe

North
America

Latin
America

Middle East/
Africa
1

33%

60%

6%

7%

6%

7%

Asia
Pacific
1

33%

31%

24%

*15
2015 09 15

comScore MMXARO 2015

7

()

99%20157PC

1,100 6
91%

4.5
3 7

()
55.9

China
61.7 (84%)

Japan

39.9 (49%)

India

195.8
79.1

Indonesia

14.1 (65%)

212.9

Vietnam

12.4 (67%)

92.3

Taiwan

11.0 (91%)

182.6

Thailand

9.8 (75%)

185.2

Malaysia

8.4 (71%)

277.4

Philippines

6.3 (54%)

167.4

Singapore

3.3 (89%)

195.1

Hong Kong

3.3 (75%)

192.7

*15
2015 09 15

comScore MMXARO 2015

7

2015 7 Top6 YouTube

718.4 (u)(U)Yahoo! 240.6
235.9(u)PPSYouTube
YouTube 4
12.3
Media / Measures

Average
Average Daily
Average Visits
Minutes per
Visitors (000)
per Visitor
Visitor

Total Unique
Visitors (000)

% Reach

11,970

90.6

3,107

183.2

15.4

7,184

54.4

1,455

242.3

12.3

2,406

18.2

189

7.6

3.7

2,359

17.9

207

6.1

2.9

2,274

17.2

416

3.8

1.7

1,474

11.2

273

37.2

8.5

1,327

10.0

119

26.2

4.0

*comScorePPS
2015 09 15

comScore MMXARO 2015

7

Top6
(U) dailymotion 18-34
(U) dailymotion18-34 51% 6-17 35 (u)
PPS(U) Yahoo!
Media / Measures

%Gender
52.4%
47.6%

53.9%
46.1%
49.7%
50.3%
52.9%
47.1%
47.1%
52.9
58.1%
%
41.9%
38.0%
62.0%
2015 09 15

%Age: 6-17
14.2%

%Age: 18-34
40.4%

15.5%

42.0%

15.9%

40.5%

9.7%
18.5%
13.9%
17.5%

37.8%
36.6%
47.3%
51.0%

%Age: 35-54
36.7%

34.2%
34.8%
42.8%
38.5%
34.9%
27.8%

%Age: 55+
8.7%

8.4%
8.7%
9.7%
6.4%
3.9%
3.7%

comScore MMXARO 2015

7

82.3%
83.7%

57.5%
59.2%

2015
2014

13.3%
8.2%

(Smart TV)
0%

30%

90%

Base:2015 N=1996
2014 N=2658

IX Survey

(82.3%83.7%) (57.5%
59.2%)

(Smart TV)(13.3%8.2%)
5%
2015 09 15

2015

9.0%
9.6%

(Smart TV)

60%

24.3%
21.9%

26.5%
26.3%

62.6%
66.3%

2014

4.1%
2.2%
0%

20%

40%

60%

80%

Base:2015 N=1996
2014 N=2658

(62.6%66.3%)
(-3.7%)
(24.3%21.9%)(9%
9.6%)

(/)
(Smart TV)
MEAN

4.84

10.2%
20.7%

4.19

4.18

4.17

13.7%

9.9%

7.9%

28.0%

31.6%

35.7%

3.86

3.76

3.89

3.96

10.7%

11.2%

11.1%

10.4%

38.0%

38.0%

38.1%

34.6%

32.3%

27.9%

30.6%

18.5%

22.8%

24.4%

2015

2014

2015

27.3%
25.5%

41.7%

2014

32.7%

2015

29.8%

31.1%

26.4%

28.8%

25.3%

24.8%

2014

2015

2014

1
1-3
4-6

(Smart TV)
4
3.73.9(Smart TV)
1-3
2015 09 15

(/)
(Smart TV)
MEAN

105.09
18.3%

124.54

80.74
9.2%

22.6%

12.1%

9.3%
21.7%

11.8%

9.5%

8.9%

9.6%

13.0%

23.1%

22.1%

18.0%

23.2%

26.9%

25.6%

84.73

50.84
3.9%
5.3%
14.7%

17.3%

2015

2015

10.4%

22.9%
31.7%

33.6%
25.3%

16.8%

15.2%

2014

8.4%

22.4%

24.2%

22.5%

75.16

19.3%

23.2%

5.7%

2014

79.15

28.8%
28.8%

15.1%

100.39

21.8%

25.1%

2014

2015

2014

210
150
90
45
20
5

2015

24.32(Smart TV)
20(Smart TV)(124.54)
(150)
(20)
2015 09 15

41.1%

32.5%
38.6%

MV

34.9%

28.5%

42.5%

32.7%

8.2%

29.9%

24.7%

2015

29.4%

32.9%
25.9%

20.1%

21.4%

18.9%

20.1%
0%

10%

24.9%
21.6%

Base:2015 N=1996
2014 N=2658

17.9%

20%

2014

30%

40%

50%

MV
24.5%MV3.9%

2015 09 15

MEAN
3.2%
6.8%
9.0%

33.1%

7.16

8.8
7.9%
4.7%

7.98

8.0%
30.1%
21
16~20
11~15
6~10
5
Base:2015 N=1996
2014 N=2658

2014

2015

7.98
105

2015 09 15

/
19.1%

17.2%

49.9%
53.7%
48.5%
48.3%

27.0%

53.9%

27.9%

54.9%

40.7%
32.0%
37.3%
27.2%
30.7%
39.4%

2015

Base:2015 N=1996
2014 N=2658

2014

16.4%
23.0%

2014

2015

0%

20%

40%

60%

Base:2015 N=1996
2014 N=2658

(49.9%53.7%)29
(48.5%48.3)(40.7%
32%)19
2015 09 15

6.8%

5.8%

5.4%

7.7%

7.4%

6.6%
5.3%

6.8%

8.4%

15.5%
18.3%

7.9%
6.7%
2015

6.5%

2014

6.2%
5.9%
4.8%

Base:2015 N=1996
2014 N=2658

4.4%

64.1%
0%

10%

20%

30%

40%

50%

60%

65.7%
70%

(65.7%64.1%)
(15.5%18.3%)
(8.4%)(7.9%)

2015 09 15

Cross Visiting Top5 EC

(Index) 100
Top5 EC YouTube(u)
(U)Yahoo! (U)dailymotion
OB
lativ

lativ

150

160

OB

lativ

lativ

150

OB
80

250

OB

2015 09 15

OB

100

PAZZO

PAZZO

lativ

100

80

PAZZO

OB

80

PAZZO

160

OB

120

lativ

100

PAZZO

PAZZO

comScore MMXARO 2015

7

Top5 YouTubeLexus
(u)Mercedes-Benz (U)Yahoo!BMW
(u)PPS(U)dailymotionVolkswagen

M-Benz

M-Benz

160

Audi

VW

Audi

60

LEXUS

VW

LEXUS

M-Benz

Audi

BMW

LEXUS

Audi

60

250

VW

Audi

20

BMW

2015 09 15

LEXUS

BMW

M-Benz

220

VW

VW
50

M-Benz

110

LEXUS

200

BMW

Audi

M-Benz

150

VW
0

BMW

LEXUS

BMW

comScore MMXARO 2015

7

Media / Measures

Total Unique
Visitors (000)

% Reach

Average Daily
Visitors (000)

Average
Minutes per
Visitor

Average Visits
per Visitor

LiTV*

939

7.1

68

10.8

3.0

Coture.com

538

4.1

91

9.0

8.8

LINE TV

83

0.6

13.6

4.9

Top5 /
Twitch

1,112

8.4

323

63.5

20.0

LIVEhouse.in

406

3.1

24

9.8

2.4

Piko Live

207

1.6

28

18.1

11.7

iTVer

190

1.4

20

7.8

4.3

RC

183

1.4
13
Top5

4.6

2.5

123KUBO

1,100

8.3

179

47.1

10.2

Love TV Show

803

6.1

109

34.0

11.5

DramaQ

656

5.0

68

10.3

6.4

MapleStage

622

4.7

110

59.3

11.4

FUN-TV

432

3.3

33

2.2

3.5

*LiTV 20155-7
**
2015 09 15

comScore MMXARO 2015

7

comScore
99%

34 50%
comScore Cross Visiting
/

Top6
Top5

2015 09 15

(Smart TV)5%
(150)
(Smart TV)
(Smart TV)

MV
10
7.98

2015 09 15

1033

50.3%

1021

49.7%

19

314

15.3%

CyberPanel

20-24

200

9.8%

25-29

193

9.4%

30-34

234

11.4%

35-39

241

11.7%

40

871

42.4%

991

48.2%

520

25.3%

543

26.5%

(IX Survey)

2015/08/152015/08/17
N=2,054
95%,2.16%
201507

2015 09 15

Methodology
comScoreUnified Digital MeasurementTM(UDM)
6IAB
International Spiders and Bots List

Media Metrix
/

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

*Index
100
100

Unified Digital MeasurementTM (UDM)

* comScore(UDM)
unified(U)(u)

2015 09 15

marcom@insightxplorer.com