20160715

2016 07 15

2016 6 18 19
1,991 comScore

2016 07 15

Key Findings

(6.55/)(6.16/)
12
1610
710

2016 07 15

Key Findings

2016 5 PC
93.9% PC

2015 5 2016 5

2016 6.9%
4.2%

2016 5 PC

15 - 24

2016 5

2016 07 15

2016 5 2015 5

Top5

Top5 Facebook
Google+

Top5
(U) Tumblr

Key Findings

Top5

Top5 :
Dcard 15-24

Top5 :(U) Tumblr

(U) Yam

Top5

:Facebook
-
:
:Dcard
:
Twitter

2016 07 15

/ :Google+

Top5

:
/ :
Xuite Blog
:Blogger
/
(U) Yam

(U) Tumblr

41.3%

52.7%

BBS

3.6%

66.7%

68.4%

67.4%

72.7%

66.0%

72.4%

62.9%

63.8%

70.6%

66.7%

64.3%

65.0%

43.5%

44.5%

43.7%

49.3%

43.7%

48.9%

29.6%

29.2%

39.4%

41.8%

35.3%

31.2%

26.8%

26.8%

37.1%

36.3%

28.2%

28.7%

82.8%

26.3%
25.2%

1.5%

13.6%
0.9%
0%

84.7%

20%

40% 60% 80% 100%

Base N=1,991
N=1,954
Jun. 2016

N=1,954
Jun. 2016

2016 07 15

(/)

90%
83.9%
70.7%
60%

6.55

6.16

4.93

4.12

3.88

38.6%
30%
23.8%
19.2%

18.2%

0%
7

0.5

Jun. 2016

6.55/
6.164.93

2016 07 15

50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%

50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 1 2 3 4 5

Jun. 2016

6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 1 2 3 4 5

Jun. 2016

712-1
6-10128
8-97-10

2016 07 15

80.0%

73.4%

60.0% 55.7%

62.8%
60.4%

54.0%

48.5%
40.0%

20.0%

0.0%

Jun. 2016

(55.7%)

2016 07 15

(72.7%)

(40.2%)

(38.1%)

(39.7%)

(24.1%)

(24.0%)

(46.1%)

(40.7%)

(28.3%)

(33.4%)

(29.9%)

(28.3%)

(72.2%)

(28.5%)

(24.4%)

2016 07 15

PC

2015
5

2016
5

2016

87.8%

93.9%

+6.9%

33.5

34.9

+4.2%

()

4,590

4,738

()

4,429

3,902

()

33.9

30.0

-11.4%

()

1.0

0.8

-14.6%

12.8

11.9

375.4

323.5

13.2

14.5

()
()
()

2016 07 15

+3%

-12%

-6.7%
-13.8%

comScore
MMX 2015 5 2016 5
PC

(
)

+9.3%

DesktopcomScore MMXARO2016 05

2015 / 2016 PC
6-14
0%

20155

15-24

25-34

20%

8.2

22.5

40%

35-44

45-54

60%

24.8

55

80%

22.0

100%

15.0

7.5

+23.4%

-23.8%
20165

6.3

21.3

24.1

22.9

16.1

9.3

20152016 5
PC
6-14
55

2016 5 PC

2016 5 PC
15-24 25-34
15-24

55
45-54
35-44
25-34
15-24

105

135

6-14
0

2016 07 15

20

40

60

80

100

120

140

160

DesktopcomScore MMXARO2016 05

2016 5
* 100,000
*

200

150

100

50

/
0
0

50

100

150

200

2016 07 15

250

300

350

comScore Segment Metrix

2016 5
PC

(X)

(Y)

Desktop comScore Segment MetrixARO 2016 05

2015 / 2016 5

(2015 5 2016 5 )

- /

20155 20165
30.0

137.9

51.9

137.9

59.9

134.3

108.4

178.9

73.8

138.2

70.0

128.5

148.1

94.6

+108.0

+86.0

+74.4

+70.5

+64.4

B2B

+58.5

-53.5

-72.4

101.0

28.6

-72.9

124.4

51.5

-73.0

179.1

106.0

136.5

60.2

124.5

28.1

/ -

-76.3

/ -

-96.4
2016 07 15

PC
12
/

/
/

* 12
Desktop comScore Segment MetrixARO 2016 05

2016 5

(000)

8,992

1,056

991

665

622

70.0

8.2

7.7

5.2

4.8

34.5

33.2

27.5

32.4

35.6

0.9

0.8

1.0

1.3

1.5

13.1

5.9

3.6

4.8

2.5

14.7

7.8

3.7

3.6

1.6

47.6

61.0

51.5

46.0

52.6

52.4

39.0

48.5

54.0

47.4

8.6

6.7
13.4

2.6
5.3
11.4

7.6

9.1

19.5

28.1

55
%

16.1

45-54
35-44
25-34

22.5
24.0

12.9
22.0

28.6
50.8

23.0

28.4

5.8

2.8

2016 07 15

17.7

31.7

29.1

15-24
6-14

13.9

PC
Facebook

Dcard 15 - 24

Twitter
Google+

1.8

27.5
6.4

17.8
4.7

DesktopcomScore MMXARO2016 05

2016 5 comScore Segment Metrix PC

Facebook -
DcardTwitter
Google+/

400
350

300

[C] FACEBOOK.COM

250
200
[S] WEIBO.COM

150
100
50

[P] DCARD.TW

[M] TWITTER.COM

[C] Google+

2016 07 15

Desktop comScore Segment MetrixARO 2016 05

2016 5

(000)

7,852

4,888

4,724

4,367

2,789

58.4

36.4

35.2

32.5

21.7

33.6

34.5

32.9

33.9

37.9

0.8

0.7

0.8

0.4

0.6

2.8

1.5

1.9

0.9

3.0

3.6

2.1

2.4

2.0

4.6

50.7%

52.2%

47.4%

55.6%

41.7%

49.3%

47.8%

52.6%

44.4%

58.3%

8.8%

9.7%

8.1%

9.4%

12.1%

16.0%

16.4%

15.5%

14.9%

22.7%

23.0%

21.0%

23.2%

26.1%

26.3%

55
%

16.5%

45-54
35-44
25-34

27.6%

27.8%

26.3%
27.2%

15-24
6-14

22.9%

23.5%

22.2%
3.5%

2016 07 15

2.4%

22.3%
4.2%

3.9%

PC

25 - 34
Xuite Blog

Blogger

25 34
(U) Yam
(U)
Tumblr*

35 - 44
25 - 44

15.5%
0.9%

DesktopcomScore MMXARO2016 05

* Tumblr comScore MMX Social Media Social Networking Yahoo! Tumblr Social Media Blogs

2016 5 comScore Segment Metrix PC

Xuite Blog/ Blogger
(U) Yam /(U) Tumblr

350
300

250

[C] PIXNET.NET

200
[C] XUITE Blog

150
100
50

[M] Blogger

/
[M](U) Yam.com Blog

[M](U) TUMBLR.COM*

/
2016 07 15

Desktop comScore Segment MetrixARO 2016 05

(/)

6.16

4.12

3.88

4.93

6.55

l l l
l l
l
l
l
l
l
l
l

l
l
l

l
l
l

l
l

l l
l l
l
l

l
l
l

/

2016 07 15

2016 07 15

987

49.6%

1004

50.4%

19

294

14.7%

CyberPanel

20-24

187

9.4%

25-29

186

9.4%

30-34

202

10.1%

2016/06/182016/06/19

35-39

234

11.7%

N=1,991
95%,2.20%
201605

40

889

44.7%

938

47.1%

493

24.8%

560

28.1%

(IX Survey)

2016 07 15

Methodology
comScoreUnified Digital MeasurementTM(UDM)
6IAB
International Spiders and Bots List

Segment Metrix

20%
30% 50%

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

*Composition Index UV
100
100
*Composition Index PV
100

100

2016 07 15

Unified Digital MeasurementTM (UDM)

* comScore(UDM)
unified(U)(u)

marcom@insightxplorer.com