Reader profile

MUSIC
Readers are mostly interested in
alternative music as well as
metal and punk. They on
average buy 32 albums a year.
Also, they go to gigs occasionally
and 65% have attended a music
festival.

FILM / TV

Marzia is a typical 16 year

old who enjoys listening
to Fall Out Boy and going
to gigs whenever she can.
Shes buys Rock Sound
magazine every week and
her favourite colours are
black and white. Her
favourite brands are
Starbucks and H&M.

In their free time they enjoy

watching shows such as The
Vampire Diaries and use Netflix
as their viewing platform. A
large majority of readers also
watch Kerrang TV.

In the future she hopes to

play guitar in a rock band
and tour the world.
Marzia uses both Spotify
and iTunes to listen to
her music playlists.

INTERNET
They are active consumers of the
internet with 75% checking
Twitter at least once a day and
most spend their evenings
watching YouTube videos.

Male: 38%
Female: 62%
Average ages: 16-24
ABC1: 54%