My target audience is:

ABC1 and C2DE students in full time

education
Both Male and Female
Aged 16-25
Theyll be in part time work or unemployed
with little disposable income (5-50 a
month)
There interests will include Music, Sport and
Film.

Bio
Matt is 16 years old. Hes studying A-levels at a
college sixth form. He listens to music every day
and regularly plays guitar. He enjoys going out
with his friends and reading magazines. He is
currently unemployed and has a disposable
income of around 15 a month. Hes a polite
person who makes his friends laugh and has
good leadership skills. He loves Indie rock music
particularly artists including Oasis, Arctic
Monkeys, Blur and The Libertines. He has a
relevantly simple lifestyle. He lives with his mum
and brother in Norfolk and has a cat. He has a
Microsoft Lumia smartphone which he uses all
the time and wears clothing brands including
Adidas Original, Fred Perry and Lee Cooper. He

also has an Apple IPod touch. His political views

are very left wing. He buys CDs and records as
he prefers to purchase music physically as
appose to downloading. He enjoys playing
football and supports his home team
Manchester City.