Part I: Profile of the Past

STEP 1
Examine gives you energy, and why? These are things from either work or leisure, or both, that
gives you the greatest amount of personal satisfaction, sense of enjoyment, and energy.

Source of Energy

Reason

-Mobile marketing.
-Playing music in events.
-Family love

-Because it is fast with a high turnover.

-It a hobby.
-It motivates me in everything.

What takes away your energy, and why? These create for you the greatest amount of
dissatisfaction, anxiety, or discontent and take away your energy and motivation.

Source of Energy

Reason

-Difficult challenges
-Pressure
-Bad working environment.

-It slows down my effort.

-It discourages me a lot.
-Causes dissatisfaction

Rank (from the most to the least) the items you have listed above:

Source of Energy

Reason

-Pressure
-Difficult challenges
-Bad working environment.

-It discourages me a lot.

-It slows down my effort.
-Causes dissatisfaction

In 20 to 30 years, how would you like to spend an ideal month? Include in your description, your
desire lifestyle, income, friends, and so forth, and a comment about what attracts you to, and
what repels you about, this ideal existence.

. In 20 to 30 years, I would like to have a high quality of lifestyle with a condominium. Of course I need to
have saving for my future plan in order to spend money wisely. I hope that my friends around me could
have good attitude and good lifestyle but not involved in bad habits, crime and illegal activities. A flight of
ambition can make me to get an ideal lifestyle. What can beat me down is lack of interest on the things
which can make me no courage to achieve the goals.

Review the idea generation and list the common attributes of the 10 businesses you wanted to
enter and the 10 businesses you did not:

Attributes Would Energize

Attributes Would Turn Off

.Juice making, biscuit making, event

.Mobile phone sales, commercial taxi service,

management, fitness centre, farming, automobile

sales, meat production, rice processing. The
interest of the job scope can energize me to go
into the business, high income can also
motivates me.

tailoring. I did not want to enter such as no

interest with the business. Low income also can
affect me to produce to low quality of job
performance.

Which of these attributes would give you energy and which would take it away, and why?
Attributes

Give or Take Energy

Reason

.The interest of the job scope

.It gives energy

.It gives energy

gives me energy.

Complete this sentence: I would/would not like to start/acquire my own business someday
because..

. ..... it brings me a greatest amount of satisfaction by managing well my own business. It maybe hard to
start a business at the beginning. But if you never give up and overcome the problems when facing

difficulties, you will earn a lot of profit when your company grows well in the market. I will be the boss to
order employees to perform the daily tasks instead of taking order from upper manager. When the
company earns profit, the revenue will goes to me rather than take regular salary.

Discuss any patterns, issues, insights, and conditions that have emerged:
Rank the following in terms of importance to you:
Important
Location
Geography (particular area)
Community size and nature
Community involvement
Commuting distance (one way):
20 minutes or less
30 minutes or less
60 minutes or less
More than 60 minutes

Irrelevant

5
5
0
5

0
0
4
0

0
0
0
0

0
0
0
0

0
0
0
0

5
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

0
0
0
0

5
0
0

0
4
0

0
0
3

0
0
2

0
0
0

5
0
0

0
4
0

0
0
3

0
0
0

0
0
0

5
0
0
0
5

0
4
0
4
0

0
0
3
0
0

0
0
0
0
0

0
0
0
0
0

0
0
0
5

0
0
0
0

0
0
0
0

0
0
0
0

1
1
1
0

5
0
0
5

0
0
0
0

0
0
0
0

0
0
2
0

0
0
1
0

5
5
0
0
5

0
0
4
4
0

0
0
0
0
0

0
0
0
0
0

0
0
0
0
0

Lifestyle and Work Style

Size of business:
Less than $2 million sales or under 510 employees
More than $2 million sales or 510 employees
More than $10 million sales and 4050 employees
Rate of real growth:
Fast (over 25%/year)
Moderate (10% to 15%/year)
Slow (less than 5%/year)
Workload (weekly):
Over 70 hours
55 to 60 hours
40 hours or less
Marriage
Family
Travel away from home:
More than 60%
30% to 60%
Less than 30%
None
Standard of Living
Tight belt/later capital gains
Average/limited capital gains
High/no capital gains
Become very rich
Personal Development
Utilization of skill and education
Opportunity for personal growth
Contribution to society
Positioning for opportunities
Generation of significant contacts, experience, and know-how
Status and Prestige

Impact on Ecology and Environment: Sustainability

Capital Required

From you
From others
Other Considerations

0
0
0

4
0
0

0
0
0

0
0
2

0
0
0

. To start a business, I must spend my money wisely in my entrepreneurial journey. I would spend the
most money at location part of my business. This is because a strategy location can get a lot of
customers easily in order to increase the sales. Secondly, I would allocate more money at lifestyle and
work style to control the size of business, rate of real growth, workload and so on. Next, I will allocate the
money at personal development to gain knowledge in doing business. Standard of living will be the fourth
item I will place to become a rich businessman. Finally, I will spend the same amount of money at impact
on ecology and environment, status and prestige and capital required.

Imagine you had $1, 000 with which to buy the items you ranked on the previous page. Indicate
below how you would allocate money. For example, the item that is the most important should
receive the greatest amounts. You may spend nothing on some items, you may spend equal
amounts on some, and forth. Once you have allocated the $1,000, rank the items in order of
importance, the most importance being number 1.

Item

Share of $1,000

Rank

Location
Lifestyle and work style
Standard of living
Personal development
Status and Prestige
Ecology and environment
Capital required
Other considerations

$500
$180
$60
$100
$40
$30
$60
$20

1.Location $500
2.Lifestyle & work style $180
3 Personal development. $100
4.Standard of living $70
5.Capital required $60
6.Status and prestige $40
7.Ecology & environment $30
8.Other consideration $20

STEP 2
Examine Your Personal History

List activities (1) have done on your own (e.g. building something).that have provided you
financial support in the past (e.g. a part-time or full-time job, a paper route), (2) that have
contribute to your well-being (e.g. financing your education or a hobby), and (3) that you have
done on your own (e.g. building something).

. Phones and computer repairs.

. DJ services/events planning.

Discuss why you became involved in each of the activities above and specifically influenced
each of your decisions.

. I became involve in phone and computer repairs due to the interest I have for the job and also because
of the growing market of phones and computers with a high flow of income. There was a need for DJ
service and event planner service and with the passion I have for the job I got involved in it.

Discuss why you learned about yourself, about self-employment, about managing people, and
about making money.

. I learnt to push myself and that I can do more than I thought, and also
. Learnt that self employment create avenue for recurring income which is the best in the world.
.

Not to manage with rigidness because everyone has a potential and humans are not machines but

complex.

Becoming innovative in the midst of challenges is one thing that I wont forget because innovation

comes with value and a good innovation brings money.

List and discuss your full-time work experience, including descriptions of specific tasks for
which you had responsibility, specific skills you used , the number of people you supervised,
whether you were successful, and forth.

. None

Discuss why you became involved in each of the employment situations above and what
specifically influenced each of your decisions.

List and discuss other activities, such as sports, in which you have participated and indicate
whether each activity was individual (e.g. cheese or tennis) or team (e.g. football).

. None

What lessons and insights emerged, and how will theses apply to life as an entrepreneur?

If you have ever been fired from or quit either full-time or part-time job, indicate the job, why
you were fired or quit, the circumstances, and what you have learned and what differences this
has made.

. Yes I quit my job as a phone and computer engineer because of lack of integrity from my own side. I
have learned as an aspiring entrepreneur to possess a good business quality. The difference this has
made is that it made me regain the lost qualities.

If you changed jobs or relocated, indicate the job, why the change occurred, the circumstances,
and what you have learned from those experiences.

. Yes I have change my job as a phone and computer engineer because of lack of integrity from my own
side. I have learned as an aspiring entrepreneur to possess a good business quality. The difference this
has made is that it made me regain the lost qualities.

Among those individuals who have influenced you most, do any own and operate their own
businesses or engage independently in a profession (e.g. certified public accountants)?

. Yes, they have their own businesses.

How have the people above influenced you? How do you view them and their roles? What have
you learned from them about self-employment? Include a discussion of the things that attract or
repel you, the trade-offs they have to consider, the risks they have faced and rewards they have
enjoyed, and entry strategies that have worked for them.

. The business hero that I have admired is Tan Sri Anthony Francis Fernandes, better known as Tony
Fernandes. He is a Malaysia Indian entrepreneur and owned Tune Air Sdn. Bhd. He can become such a
popular entrepreneur because he introduced the Malaysia largest low cost airline, AirAsia with the slogan
of "Now everyone can fly".

. Tony Fernandes was born on April 30, 1964 in Kuala Lumpur. At the age of 12, he left Malaysia to study
at Epsom College in Surrey, England. He also completed his studies from the London School of
Economics in the year of 1987. From 1987 to 1989, he worked as an auditor in Virgin Atlantic and
became the financial controller for Richard Branson's Virgin Records. In 1991, He officially admitted as
Associate Member of the Association of Chartered Certified Accountants (ACCA). Now he is one of the
Institute of Chartered Accountants in England and Wales (ICAEW). From 1992 to 2001, he started in the
Warner Music and became the South East Asian regional vice-president. After that, he left the company
and plan to run a budget no-frills airline. From these points I can see that he is a person willing to learn
and dare to dream to make his dream come true.
However, life is ups and downs. Malaysian government rejected his application to run a low-cost airline for
a license. In 2001, Tony Fernandes met up with Prime Minister, Tun Dr. Mahathir Mohamad. He was
advised to buy an existing airline instead of running a new business. AirAsia was launched in 1993 and
owned by a government- owned conglomerate, DRB-Hicom. At that time, AirAsia was a heavily-indebted
airline. He took the risk to mortgage his home and bought the company with two ageing Boeing 737 jets
and $11 million in debt. After the September 11 attacks of 2001, business did not go smooth but he never
gave up. He managed to turn AirAsia into a profitable airline within two years. Now, AirAisa can be so
successful that operates scheduled domestic and international flights spanning 25 countries.
I am admired Tony Fernandes because not everyone could take risk to mortgage his home and buy a
heavily-indebted airline. Besides that, he never gave up on his business when he faced the difficulties. He
managed to generate a new idea and make everyone possible to fly with a affordable price and yet
AirAsia is able to earn profit without losing money.

If you have ever started a business of any kind or worked in a small company, list the things you
liked most and those you liked least, and why?
Like Most

Reason

Like Least

Reason

-Rainy seasons

Water damage
phones during rainy
seasons.

-Dry seasons

Less water damage

-High customer turn out

Yields high income

flow.

-Low customer turn

Low income flow

out

If you have ever worked for a large company (over 500 employees or about $50 million to 60
million in sales), list the things those you liked least you liked most about your work, and why.

Like Most

Reason

Like Least

Reason

NONE

NONE

NONE

NONE

Summarize those factors in your history that you believe are entrepreneurial strengths or
weaknesses.
Strengths

Weaknesses

.My strengths are work hard on the things I am

. It can be one of my weaknesses too. This is

interesting. I will try my best to put effort on it to get

good result. I am willing to sacrifice to my sleep hour
and entertainment hour, just to make it done.

because I will not have the courage to do it

when it comes with not interested on that thing.