Project 1

Survey Objective: To identify Fast Moving & NOS products

Q1. Which all brands do you keep?
a.
b.
c.
d.
e.
f.
g.

Suiting PV
Suiting PW
Shirting PC
Shirting Cotton
Cotton Suiting
Linen Shirting and Suiting
TR Suiting brands

Q2. For each product segment, why do you keep that particular brand?
A: ________________________________________________________________________________
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Q3. Sales Ratio/Inventory Ratio How much is the sales ratio of these
segment?
a.
b.
c.
d.
e.
f.
g.

Suiting PV
Suiting PW
Shirting PC
Shirting Cotton
Cotton Suiting
Linen Shirting and Suiting
TR Suiting brands

Q4. What do you think about the cotton suiting trend in stitch trousers?
h. As per you (retail price)
i. Cotton Price Point
j. Cotton Brands(Suiting)

Q5. In shirting (PC) which brands do you keep and what is the average
purchase/MRP. Do you think this segment should grow?
A: ________________________________________________________________________________
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Q6. (a) What base is fast moving? i) Plain ii) Doby iii) Checks & Linen iv)
Structure v) Print
A: ________________________________________________________________________________
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(b)What colour is fast moving sober or fancy?

A: ________________________________________________________________________________
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Q7. Which is fast moving 36 or 58 shirting?

A: ________________________________________________________________________________
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Q8. Which are the fast moving qualities in particular brand (either name or
cutting)
k. Suiting PV
l. Suiting PW
m. Shirting PC
n. Shirting Cotton
o. Cotton Suiting
p. Linen Shirting and Suiting
q. TR Suiting brands
Q9. Do you keep Donear? If YES, which sub brand like shirting, suiting, TR, cotton. If
NO, why?
A: ________________________________________________________________________________
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Q10. What is the trend in suiting/shirting/TR/cotton? As per you which

segment should grow in 2 years time?
A: ________________________________________________________________________________
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Q11. What is the future of premium cotton suiting brand?

A: ________________________________________________________________________________
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Q12. What is your expectation from premium cotton suiting/shirting?

A: ________________________________________________________________________________
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Q13. Do you think selvage in cotton suiting fabric is important and why?
A: ________________________________________________________________________________
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Q14. Like in shirting, Giza and LA is popular. Do you think cotton suiting with LA and
Giza can also have good future?
A: ________________________________________________________________________________
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Q15. Do you think cotton suiting can be a good potential for blazers/jackets?
A: ________________________________________________________________________________
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