DIP1PR01 Tutorial 4 SEM 1, 2022

Answer the following questions.

1. What are the 3 situations that require a PR program (campaign)?

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2. Identify the following objectives intended for the campaigns stated below:
a. Best Bone Forever!: “ Increase awareness of…about the importance of bone health.”

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b. Best Bone Forever!: “Increase physical activity levels and consumption of foods with
calcium and vitamin D.”

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3. Who are the possible audiences (or public) for the following products?
a. iPhone X

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b. Miss Dior EDP

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DIP1PR01 Tutorial 4 SEM 1, 2022

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c. Mitsubishi Eclipse Cross

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4. Strategy found in a PR campaign often contain a series of key messages.

What key messages could be used by Walt Disney Company to celebrate the 90 th
anniversary of Mickey Mouse?

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