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DIP1PR01 TUTORIAL 2 SEM 1, 2022

A. Answer the following questions.

1. What are the core values for public relations practitioners as suggested by PRSA?

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2. Circle true or false for the following statements.

a. As PR personnel, one must identify himself or herself and his or her connection to any client
in any postings in which he or she is promoting and publicizing a product or service.
TRUE FALSE

b. It is ethical to offer cash or “gifts” to bloggers in return for posting favorable reviews
concerning a product or service.
TRUE FALSE

c. It is one of the PR manager’s roles to serve as an early warning system in terms of


identifying issues that pose ethical dilemmas for the organization.
TRUE FALSE

d. According to Professor Reddi, the five prerequisites for a PR officer are education, training,
literature, research, and code of ethics.
TRUE FALSE

3. In what ways does “technician mentality” undermine the concept of public relations as a
profession?

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DIP1PR01 TUTORIAL 2 SEM 1, 2022

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