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    Devesh
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    Passive audiences consume information while active audiences engage and provide feedback; certain words should be avoided in PR messages. The five stages of adoption are awareness, interest, evaluation, trial, and adoption, and five personalities - innovators, early adopters, early majority, late majority, laggards - describe how consumers respond to innovations.

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    Passive audiences consume information while active audiences engage and provide feedback; certain words should be avoided in PR messages. The five stages of adoption are awareness, interest, evaluation, trial, and adoption, and five personalities - innovators, early adopters, early majority, late majority, laggards - describe how consumers respond to innovations.

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    1 views1 page

    Tutorial 5

    Uploaded by

    Devesh
    Passive audiences consume information while active audiences engage and provide feedback; certain words should be avoided in PR messages. The five stages of adoption are awareness, interest, evaluation, trial, and adoption, and five personalities - innovators, early adopters, early majority, late majority, laggards - describe how consumers respond to innovations.

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    DIP1PR01 TUTORIAL 5 SEM 1, 2022

    Answer the following questions.

    1. Define passive audiences.

    2. Define active audiences.

    3. List the type of words or languages we should avoid using in our PR messages.

    4. State the five stages found in the adoption process.

    5. What are the five different personalities involved when consumers are faced with innovation?

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