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    The document discusses a study conducted on public opinions of the color fuchsia. Interviews were held with 5 respondents who were asked about their perceptions of fuchsia. They viewed it as a feminine color and were unsure if men would incorporate it into their wardrobe. It may be difficult to change male consumers' perception of fuchsia as it invokes female charm according to its origins.

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    The document discusses a study conducted on public opinions of the color fuchsia. Interviews were held with 5 respondents who were asked about their perceptions of fuchsia. They viewed it as a feminine color and were unsure if men would incorporate it into their wardrobe. It may be difficult to change male consumers' perception of fuchsia as it invokes female charm according to its origins.

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    10 views1 page

    Public Opinion On Fuchsia

    Uploaded by

    Devesh
    The document discusses a study conducted on public opinions of the color fuchsia. Interviews were held with 5 respondents who were asked about their perceptions of fuchsia. They viewed it as a feminine color and were unsure if men would incorporate it into their wardrobe. It may be difficult to change male consumers' perception of fuchsia as it invokes female charm according to its origins.

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    DIP1PR01 PUBLIC’S OPINIONS ON FUCHSIA SEM 1, 2022

    It’s not pink, it’s fuchsia.

    Fuchsia gets its name from 16th-century German botanist Leonhard Fuchs. The fuschia plant is named
    in his honor, and the color was first introduced as the dye fuschine. It became known as magenta in
    1859, to mark the French victory at the battle of Magenta, a city in Italy. Fuchsia invokes female charm
    and projects casual, light-heartedness.

    As the part of the PR team for an online Malaysian high street fashion brand, you are assigned with
    the task to conduct a preliminary study on the color ‘fuchsia’ among the brand’s existing consumers.

    1. Interview a minimum of 5 respondents to find answers for the following questions:

    a) What do you think about the color fuchsia?


    b) Do you think fuchsia is a feminine, masculine, or neutral color?
    c) Will you consider fuchsia as one of your favorite colors?
    d) What colors are considered masculine?
    e) Will you incorporate fuchsia into your daily wardrobe?

    2. Based on your study, do you think fuchsia is a feminine color? What do men think about this vivid
    purplish color?

    3. Will it be easy to change the male consumers’ perception on the color fuchsia?

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