15th February 2015

Usage of Smartphone In Creating

Awareness On Public Child Welfare
Issues in Raipur
Prepared for: RM Course, PGP 1st Year, IIM Raipur
Prepared by: Group

- 2 - Section B

Kirti Rai Chanchal(14PGP084)

Rohit Kishore(14PGP110)

Deepak Dash(14PGP077)

Chandan kumar(14PGP074)

Abhishek Sharma(14PGP062)

Devendra Bhagat(14PGP079)

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INTRODUCTION
Background of the Study
Usage of smartphone has proven that new media has positively change the way the community react
towards information
Smartphone usage create awareness to communities of Raipur
Smartphones application as an enhancer for new ways of community socialising
Community has used smartphone on getting updated with information and issues
Public Child Welfare protection and care is an alarming issues communicated through social media
Issues on Public Child Welfare on protection and care became the important topic shared by public in social
media

Problem Statement
The usage of smartphone software applications has changed the way communities in Raipur socialised
Diversity of information changed the way community share information and react
How smartphone usage create awareness on the Public Children Welfare
Average price of mobile device among user who access Internet using mobile devices is Rs. 8,250.
(Mobile Internet in India December 2012 fromIAMAI)
Users spend an average of Rs 198 per month on mobile internet usage which accounts to 40% of the total
mobile bill (Rs 460)(Mobile Internet in India December 2012 fromIAMAI)
87.1 million mobile internet users accessed Internet on their devices every month (Dec 2012)
Email and social networking are the popular apps on an internet ready mobile phone in India.
While online games are accessed by nearly 50% of the Mobile Internet users, less than 30% of users read
online news and watch online videos.

Research Questions
What is the awareness in Raipur community on public child welfare safety and care through the use of
smartphone.
What reaction and action taken by the raipur communities based on the information shared on public child
welfare protection and care.
How deep the public understand the importance of a children safety created by the new media ?

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Research Objectives
General Objective
To explore the usage of smartphone in creating awareness on the issues of public child welfare
Specific Objective(s)
To look at the information of usage of smartphones among Raipur communities
To examine types of information shared by Raipur community on the public child welfare protection and
care from the effect of smartphones
To understand the awareness on public child welfare by the Govt that concerns the Raipur communities
To identify action taken by Raipur communities using the smartphone on the information exposed on
public child welfare

Significance of Study

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Scope and Limitations of Study

Communities in Raipur
Smartphone usage
Familiar to social networking services application (facebook,twitter) and whatsapp
Public child welfare issues in relations to child protection and care

Keywords Definition
Usage: Usage of smartphone on information sharing from Social Networking Site
Awareness: Awareness is the state or ability to perceive, to feel, or to be conscious of events, objects,
thoughts, emotions, or sensory patterns. (Dictionary.com)
Smartphone: A handphone/ cellphone where it works like a computer and has internet access
Social networking applications on smartphones: A software that can be installed in smartphones and is
used for socialising purposes. Facebook,Twitter and Whatsapp
Public Child Welfare: Communities should understand that they are all responsible towards the protection
and care of the public child welfare if there come across any danger.

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LITERATURE REVIEW
Usage of Smartphones

Chhattisgarh Govt. App - CG JanSampark

The Chhattisgarh state has launched a mobile app Chhattisgarh Jansampark intended to provide governmentheaded news and information to the people.
The official application launched by the chief minister and minister-incharge for Information Technology Raman
Singh will furnish the reports and information related to the important day-to-day activities of the state
government, its various policies, schemes, decisions along with the photos and video footages.
In todays digital world, the use of mobile apps have become more robust. The Chhattisgarh Jansampark app
will communicate updated information about the governments programme, events, declarations, official orders
and the cabinets decisions, the CM said and further added the initiative will strengthen better governance and
greater transparency in administration.
Dr.Raman Singh has launched the Mobile Application and Digital Archive to make the State Government
more convenient to reach to the masses
People can update the knowledge of State Government development programs & policies

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Research Framework : Conceptual Framework

Public Child Welfare

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Related Theories

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RESEARCH METHODOLOGY

Research Instruments
In-depth Interview
Interview Question like:
1. Do you have Smart Phone
2. Do you have internet connectivity?
3. For what all purposes, do you use internet?
4. What all difficulties do you face while using internet?
5. For what purpose you use Internet?
6. Are you aware of Children Welfare?
7. On a scale of 1 to 5 with 1 being the lowest, how was your learning experience?
Individual interview (one to one)
Interview protocol
a) Usage of smartphones
b) Familiarity of Whatsapp and facebook
c) Awareness on topic of public child welfare
d) Action taken once information shared on the public children welfare on safety and care.

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Pre-Testing, Validity & Reliability of the instrument

Pre-Test
Pre-test Various Communities in Raipur(3 4 informants from every communities)
Validity & Reliability of the instrument
Referring to previous research
Peers check/members check (more than 80% for validity and reliability)
Comparing with past findings.

Data Collection Procedures

Methodology : Analysis
Used to examine large quantity of interview data
Quantitative study: Excel or SPSS
Qualitative study: Computer program like ATLAi.
Devise solutions to fill the gap between the offerings and expectations of the workshop
After analysis, recommendations regarding the focus areas of the workshop will be provided

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Research Timeline

Time Frame
Interviews: at least 1-2 months
Coordinating schedules
Framing Questions
Selecting respondents
Analysis: at least 2 months
Quantitative and qualitative

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