Fundraising Plan

By
PJ Graybeck
ATH 540

Nova Southeastern University

June 10, 2015

As a future Athletic Director it is important to be able to plan for the

future. The plan must be well thought out and organized so when it is
presented to the stakeholders and the community they will be on board and
help the process out.
Most high schools in Georgia do not operate on a consistent budget
that the state or county supply to them. Most of the money comes from
participation fees and fundraising efforts. Riverwood International Charter
School (RICS), is currently going through a new building construction
operation in which a new school is being built but that does not include new
equipment, desks, chairs, and other classroom accessories. One of the new
components to the school is a new 4,000 square foot weight room. The
weight room will be open in three years. To run a highly effective weight
program in the new weight room, RICS administrators has decided to put
forth a fundraising plan to raise money for all new weight equipment for the
new weight room. The following is the fundraising plan for the new
equipment.
Mission
The mission of this fundraising plan is to raise $100,000 for new
equipment to be placed and used in the new 4,000 square foot weight room.
Even though the current equipment would be brought over to furnish the
new weight room, the equipment is outdated and is only sufficient to furnish
a 2,000 square foot weight room.

The new equipment will help:

1. Increase student participation in the current strength and current program.
2. Be large enough to accommodate multiple classes during the same class
period.
3. Accommodate all teams in grades 9-12 for workouts during the summer
4. Provide state-of-the-art opportunities for our students. Be the standard to
which other high schools aspire.
5. Space and equipment to accommodate over 100 students in a functional and
safe manner.
GOAL
With the weight room set to be completed and fully operational by fall
of 2019, that gives RICS 3 years to raise the money in order for it to be ready
for the 2019-2020 school year.
With $100,000 being the fundraising goal, the plan is to raise $50,000
in the first year, and $25,000 each of the two years following. The reason for
the initial $50,000 the first year is because if the fundraising efforts fall
short, $50,000 is the bare minimum that is needed to furnish the weight
room with the essential equipment that will allow up to 100 student/athletes
on any given day.
INITIAL EQUIMENT NEEDS
ORGANIZATIONAL FUNDING GOALS
$50,000
1. 12 York Barbell STS Double Half Rack
$3,076.00
2. 13 York Barbell Half Set Plate Rack
$235.00
3. 12 Champion Barbell 7 Foot Olympic Bar $195.00

Year 1: Goal:
Total $36,912.00
Total $3,055.00
Total $2,340.00

4. 13 Body Solid 260 lb Premium Bumper Set

$800.00
$10,400.00
5. 1 York Barbell 5-50 lb Legacy Dumbbell Set $869.00
6. 1 York Barbell 55-100 lb Legacy Dumbbell Set$2,367.00
$2,367.00

Total
Total $869.00
Total
Total:

55,943.00

ADDITIONAL NEEDS YEARS 2 and 3

ORGANIZATIONAL FUNDING GOALS FOR ADDITIONAL EQUIPMENT
Year 2: Goal: $25,000
Year 3: Goal: $25,000
In years two and three the goal is to raise another $50,000 split
between 2 years. The money raised will go to adding additional equipment to
the new weight room that will allow the student athletes to receive additional
training and increase the level of sophistication of the workouts that are
similar to a collegiate setting.
ADDITIONAL EQUIMENT NEEDS
1. 12 Champion Barbell 7 Foot Olympic Bar $195.00
2. 1 York Barbell 5-50 lb Legacy Dumbbell Set $869.00
$869.00
3. 1 York Barbell 55-100 lb Legacy Dumbbell Set$2,367.00
$2,367.00
4. 3 Body Solid 5 lb to 50 lb Kettlebell Set
$479.00
5. 3 Body Solid Dual Dumbbell & Kettlebell Rack$228.00
6. 2 Hampton Fitness 3 Tier Dumbbell Rack $500.00
7. 48 Bulldog Power Clamp Olympic Collar $60.00
8. 5 Reactor 1 kg to 7 kg Rubber Medicine Ball Set$361.00
$1,805.00
9. 3 6-TIER ROLLING MEDICINE BALL RACK $349.99
10.
10 Athletic Performance Weight Sled
$239.00
$2,390.00

Total $2,340.00
Total
Total
Total
Total
Total
Total

$1,437.00
$684.00
$1,000.00
$2,880.00
Total

Total $1,049.97
Total
Total $16, 821.00

11.
Landice L780 LTD Light Pro Trainer Treadmill$3,695.00
Total
$25,865.00
Years 2and 3 Total
$42686.00
Year 1 Total:
$55,943.00
Overall New Weight Room Total:
$98,629.00

STRATEGIES
FUNDRAISING GOALS BY SOURCE
First Year
Revenue sources
$
Platform Sponsorship

Projected
$2000/Platform

Brick Campaign ($50/brick)(200 families min)

$24,000
$10,000

Banner Sponsorships
Small($125)(Min 25)
Medium($250)(Min 15)
Large( $500)(Min 10)

$11,875
$3125
$3750
$5000

RAA Booster Club Fees and Membership Dues

Year 1 Total

$10,000
$58,750

Second Year and Third Year

Revenue sources
$
Leftover money from Year 1 fundraising

Projected

RAA Booster Club Fees and Membership Dues

$5,000 Year 2 and $5,000 year 3

$10,000

$2807

Performance Sponsor ($1,000) (min 20)

$20,000

Individual Donor Recognition Plaque

4 Lifetime passes to Riverwood athletic events
Riverwood Raider Athletics "swag" pack
Online Donations
Years 2 and 3 Total
Overall Total Raised

$10,000
$42,807
$101577

Annual fundraising goals will be reassessed after Year 1 to determine if

there needs to be a more aggressive fundraising effort for years 2 and 3.
RCIS currently operate under a 501c3 tax exemption and is governed by
separate by-laws. The booster club will be directly responsible for the
fundraising plan going forward. The booster club will work directly with the
Athletic Director and all current head coaches during this process.