San Beda College

Mendiola, Manila

Business Plan

Members:
Allam, Tricia
Ang, Remilyn
Capiral, Michelle
Eligio, Joshua
Famarin, Karvin

2- CAC

Professor
Mr. Ernesto B. Arpon

Aphrodite Garments

1. Nature of Business
Aphrodite Garments is a Filipino manufacturing and merchandising company.
It is engage in selling products such as lingerie, womens wear, and beauty products
through its website and PH stores.

2. Aphrodite Garments Vision and Mission Statement

Vision
To be recognize as a world-class company which solely provides womens
wear of superior quality

Mission
We yearn to provide womens wear of superior quality to make the ladies feel
comfortable, confident and look glamorous as they face the society.

3. Goals and Objectives

Marketing Objectives:

To create value for customers

To attract new customers and keep those who are already patronizing the
products
To meet the target markets need, wants and expectation
To not focus much on the customers wants to prevent marketing myopia
To attract investors

Financial objectives:

To increase sales by lessening expenses

To incur less liabilities as we operate the business
To keep the business as liquid as possible
To increase Return on Investment
To keep the figures( money) well accounted for

4. Organizational Structure

CHAIRMAN OF THE BOARD

TRICIA ALLAM

CHIEF EXEUTIVE OFFICER

JOSHUA PAOLO ELIGIO

CHIEF FINANCIAL
OFFICER

CHIEF COMMERCIAL
OFFICER

MICHELLE CAPIRAL

ROLAND ALLAN KARVIN

FAMARIN

CHIEF OPERATING
OFFICER
REMILYN ANG