DEPARTMENT OF

MANAGEMENT SCIENCES

Report Title

PRODUCT ANALYSIS
Submitted to:

Mr.TauqirGhauri
Submitted by:

Ajlanwaleed (41)
Sohail Tariq (48)
NajeebAhamd (53)
NaeemAfzal (59)
WaleedRao (51)

BBA 3rd Semester

Submission Date:

07-03-2014

Our group with Mr. Mubarak Ali Wasi (Admin Manager of

Gourmet) unit V

PREFACE
Assignments, Term reports and Internship programs are the vital teaching
techniques of The Islamia University of Bahawalpur B.B.A (hons) program. The
aim of such activities is to develop a knowledge gain approach in students along
with their studies.In order to fulfill this purpose department assigned us project
of Gourmet (Pvt) Ltd Lahore being the private largest private Company in
Pakistan
We have tried our best to make this report comprehensive to provide
information about the strategic and functional areas of gourmet (Pvt) Limited.
AjlanWaleed 41
Sohail Tariq 48
Najeeb Ahmad 53
NaeemAfzal 59
WaleedRao 51

DEDICATION
DEDICATED TO ALL THOSE WHO LOVE ALLAH OUR RESPECTED PARENTS OUR
RESPECTED TEACHERS AND OUR CLASSMATES.

Table of Contents

Executive Summary. 01
Introduction........................................................................
........02
Vision &
Mission..........................................................................03
History...............................................................................
.......... 04
Management Functions which is Performed at
Gourmet............ 05
Managerial Roles which is apply at
Gourmet.................... 06
Culture of Gourmet.07
Organizational structure and design at
Gourmet................... 08
Flow of communication at Gourmet 09
Types of control at Gourmet.. 11

Acknowledgement

All praise to Allah Almighty, who created the universe and bestowed mankind
and gave us strength and abilities to complete this project. We express our gratitude
from the very inner core of our heart to the Holy Prophet Hazrat Muhammad (peace be
upon him) who enable us to recognize our creator and he is forever a torch of
guidance and knowledge for entire human being .
we would like to submit our deepest gratitude to our parents, whose prayers always
supported in every task of our life and our teachers, who really guided us to enhance
our knowledge in gourmet & Co. (Pvt) Ltd Lahore.
To accomplish whatever we have done in our project, there were many people along
the way who have been responsible for guiding us, advising us, encouraging us. To
them, we deeply grateful and would like to take this opportunity to offer we heartfelt
appreciation.

EXECUTIVE SUMMARY
Gourmet a name that needs no introduction at least for the people living in
Lahore, with over 85 outlets throughout the city and still growing in
numbers they are referred to as undisputed leader in Bakers and
confectioners in Lahore. Keeping hold of their image in the bakers and
confectioners field they also entered the beverage industry by first
launching Mineral water giving Nestle a serious headache and then by
l a u n c h i n g c a r b o n a t e d d r i n k s u c c e s s f u l l y.
Gourmet was started to fulfill the basic utility needs of people.Initially the
gourmet was confectioners but later on they expanded their business and
now they are producing a wide range of products. They produce bakery
items, beverages.Gourmet is proceeding forward and entering their business
into a new dimension.Their future strategies include the productions of
cellular phones, plazas, malls, gasoline pumps and energy solutions.

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INTRODUCTION
In the area of Ichchra, Lahore, GOURMET took start with a small shop. The concept of fresh,
healthy and hygienic food in affordable prices achieved quick popularity among bakery customers.
The bakery products for breakfast were provided in limited areas, but because of the over whelming
support of our customers, GOURMET planned to expand.
Gourmet Foods is a bakery and confectionery chain based in Lahore, Pakistan. It has seven
processing units and over 100 stores in Lahore. The company was founded by Muhammad Nawaz
Chatha in 1987. It also has outlets in Faisalabad and in New York City, United States.Apart from
preparing traditional sweets, snacks, cakes, pastries, doughnuts, biscuits, general confectioneries,
bread and bakery goods, the business has expanded its operations and also produces its own
branded soft drinks, beverages, mineral water as well as milk and dairy products (under the
subsidiary Gourmet Dairies). It also has a catering services branch and has set up a family
restaurant. Pizzas and fast food are other delicacies prepared by Gourmet.

2
VISION STATEMENT
The vision of GOURMET, throughout these years was to provide a quality food in affordable prices. Thats
why where ever the market inflation went GOURMET never broke its rules. The Vision of Mr. Ch.
Muhammad Nawaz was higher than any crisis. Since he belongs to religious family, sincerity and integrity
has been his code of conduct. He has strong believed in Allah that HE is providing whatever he has. His
entire Life is an example of it. Although now the care takers of the GOURMET industries are his sons. But
his vision remains unchanged over the time.

MISSION STATEMENT
In this age of rapidly changing life styles consumers are driven to change their eating
habits constantly. GOURMET responds to their desires and extended its existing
product line. GOURMET has built a huge network of retail shops all over Lahore and
now stepped towards Faisalabad. We established International level technology based
factories and laboratories for quality maintenance.

3
HISTORY
Gourmet Foods is a bakery and confectionery chain based in Lahore, Pakistan. It has
seven processing units and over 100 stores in Lahore. The company was founded by
Muhammad Nawaz Chatha in 1987. It also has outlets in Faisalabad and in New York
City, United States.
Apart from preparing traditional sweets, snacks, cakes, pastries, doughnuts, biscuits,
general confectioneries, bread and bakery goods, the business has expanded its
operations and also produces its own branded soft drinks, beverages, mineral water as
well as milk and dairy products (under the subsidiary Gourmet Dairies). It also has a
catering services branch and has set up a family restaurant. Pizzas and fast food are
other delicacies prepared by Gourmet.

Management Functions which is Performed at Gourmet

1 Planning:

Defining goals, establishing strategies to achieve goals, developing plans to integrate the
coordinate activities.
Planning is very much important function of the management. How much a company can sales
in a particular segments there any chance of growth is also in the planning of the company
product.

2 Organizing:

Team formation of each department with the help of team leader.

Arranging and structuring work to accomplish organizational goals.
While organizing the company takes into account the last year sales and how
much to sale in a particular area. Mainly quality control, finance department
and trading department are involved in organizing for how much to import,
when to import, where to import etc.

3 Leading:

Proper vision & directions of team leader.

Working with and through people to accomplish goals.
Head office mainly leads all departments regarding product. All the
sub ordinate department officers lead the related department and
employees and loyal to the head office for their working. There is
check and balance situation for every department.
Head office mainly leads all the related department of the split units.
Trading department is mainly the leader in split unit case for importing
it and direct reliable to the head office. For leading it also give its
requirement to its head office for finance and for the quality control of
the product.

4 Controlling:

Monitoring, comparing and correcting work.

Controlling is the main functions after making the previous steps.
Managers of the each department control its own department
working and are liable to the managing director. There is check
and balance situation. In controlling, monthly and annual basis
analysis are made.
5

How much sale is made and for the betterment of the product
research and development department then do its job.

In controlling of the split units, trading department mainly control

the import of the split units. It checks the quantity of the units
and quality control department checks the quality of the split
units before launching it in the market.

Managerial Roles which is apply at Gourmet

1 Interpersonal roles:

International & local experienced employees.

2 Informational Roles:

Vast experience of relevant fields.

3 Decisional Roles:
Positive & timely decision

Managerial Skills at Gourmet

1 Technical Skills

Every manager has a knowledge and proficiency in a specific field.

Every manager has an ability to work well with other people.

2 Conceptual skills

Every manager has an ability to think creatively, analyzing complex situations,

understanding issues and soling problems concerning the organization.

.Management challenges which is faced by Gourmet

Uncertain economical situation.

Unstable political environment.
Energy crisis.
Devaluation of currency.
Highly competitive market

Management challenges which is faced by Gourmet

Uncertain economical situation.

Unstable political environment.
Energy crisis.
Devaluation of currency.
Highly competitive market

Culture of Gourment

 Values and beliefs are shared

Low employee turnover.

Culture is properly descriptive.

Management view of Gourmet

Gourmet management believes in Omnipotent view of management.
Managers are directly responsible for Gourmets success or failure.

Decision making style which is use in Gourmet

Linear thinking style:

Managers at Gourmet use external facts, data and do process the information
through rational, logical thinking in their capacity.

Plans at Gourmet
Strategic plans.

Capture 10% more market share within next two years.

To become the leading manufacturer of soft drink in Pakistan.

Organizational structure and design at Gourmet

Chain of command:

A proper chain of command exists in this organization. Starting from top

management to middle level managers and ultimately ending up at lower
staff. A clear reporting criterion is developed at all levels.

Span of control:

The span of control is usually limited to a team of 4-5 individuals..

8
Both supervisors as well as subordinates capabilities affect the final output.

Centralization:

The decision making process solely lies with the top management and the
final decisions are pushes down to middle level managers and subordinates.

Mechanistic V/S organic organization

Gourmet falls in the category of both Mechanistic & Organic organization due to
existence of mixed trends.

Like cross functional teams.

Cross hierarchical teams.
Free flow of information.
Centralization & decentralization.
High and low formalization.

Flow of communication at UNITED

Upward and downward flow

In UNITED, the flow of information is strictly downward.

The decision at upper level is implemented throughout the company.

Types of control at Gourmet

Concurrent control:

In Gourmet every problem whether it happens at managerial of operational level is

solved as soon as it is configured.

SWOT analysis

Strengths:

Strong brand image.

Strong dealer network..
Strong after sales service.

Weaknesses:

Lack of advertisement.
System variations.
Lack of product planning.

Opportunities:

Increase in product range.

Export opportunity.
Rising population.

10
Threats:

Hard competition.
Devaluation of currency.
Decreasing growth rate in Pakistan.

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