Professional Documents
Culture Documents
Hathi Cement
Hathi Cement
: BHALANI BHOOMIKA
NAME
M.
CLASS
: S.Y.B.B.A.
ROLL NO.
: 3 (Three)
SEAT NO
ACADAMIC YEAR
COLLEGE
GUIDED BY
: 2010-2011
: SHREE J. H. Bhalodia
Womens College
RAJKOT.
: PRO. Smita Vyas
2
Declaration
: P R E F A C E:
This is an accepted fact that each and every
work has two aspects and this universal truth is also
applicable so far as education is concerned, it also has
two aspects one is theoretical and another is practical.
Theoretical knowledge with practical experience is must
for every student of Business Administration. Thus,
practical experience plays a vital role in acquiring real
knowledge.
After looking to the importance of practical study,
Saurashtra University outlined the draft S.Y. B.B.A.
program under which the students are required to visit
any one industry for 10 days to acquire some practical
knowledge. It gives opportunity to increase our
knowledge and standard and also develops the ability.
I have visited SAURASHTRA CEMENT LIMITED
located at Ranavav, I visited the company on 22/11/2010
to 7/12/2010. I collected general information regarding
personnel, marketing, production and financial field of
management.
: A C K N OW L E D G E M E N T :
In reference with the practical training, I would like to
express my sense of gratitude to the management of
Saurashtra Cement Limited for giving me the golden
opportunity for 10days in its company.
I am particularly grateful to the principal of our
college Mr. N.M.Kanani and also deep appraisal to
B.B.A. incharge Mrs. Smita Vyas
for allowing and
giving me necessary guidance concerning with project
report
I also express my due thanks to Mr. Vinod Pillai (Dy.
Manager P.A. & H.R.D.), Miss Shruti Sinha, Mr. Modha
and their colleagues for rendering all necessary
information and extending finest hospitality to me.
Again I sincerely thanks to all who directly or
indirectly contributed to me in my report construction.
Place : Rajkot
Date :
/ /
Yours faithfully
BHALANI BHOOMIKA M.
6
: HIGHLIGHTS
OF
MEHTA
GROUP:
: INDEX :
Sr. no
Particular
GENERAL INFORMATION
PRODUCTION DEPARTMENT
PERSONNEL DEPARTMENT
MARKETING DEPARTMENT
FINANCIAL DEPARTMENT
SWOT ANALYSIS
FUTURE PLAN
SUGGESTION
CONCLUSION
10
BIBLIOGRAPHY
Page No.
GENERAL
INFORMATION
10
: GENERAL INFORMATION :
Contents
Sr. No.
1
2
3
4
5
6
7
8
9
10
11
Particulars
Introduction About Unit
History & Development
Highlights Of Company
Managing Body
Size Of The Unit
Form Of The Business Org.
Organization Structure
Plant Location
Time Keeping System
Social Responsibilities
Contribution Of The Unit
To The Industry
Page No.
21
22
24
27
29
30
31
32
39
41
43
11
12
2-HISTORY&DEVELOPMENTOFTHEUNIT
13
Name
: SAURASHTRA CEMENT
LIMITED
Plant Address
LIMITED
SAURASHTRA CEMENT
Registered Office
SAURASHTRA CEMENT
LIMITED
NEAR RAILWAY STATION,
RANAVAV - 360560
(GUJARAT)
Corporate Office
AGRIMA BUSINESS
CENTER,
3rd FLOOR N. K. MEHTA INTERNATIONAL
HOUSE,
178, BACK BAY RECLAMATION,
MUMBAI - 400 020
Marketing Office
Share Department
:-
N. K. MEHTA
INTERNATIONAL HOUSE,
5th FLOOR, 178, BACK BAY RECLAMATION
MUMBAI - 400 020
:- www.mehtagroup.com
Website
Brand Name
:-
HATHI CEMENT
SIDDHI CEMENT
CHHOTU CEMENT
Products
:-
ORDINARY
Year Of Establishment
Number Of Employees
:-
875 Employees
(681 Skilled and 194 Unskilled)
16
Sister Concern
:-
GUJARAT SIDDHI
CEMENT LTD.
Subsidiary Companies
:-
AGRIMA CONSULTANTS
INTERNATIONAL
LTD.
CONCORDE CEMENT.
PVT. LTD.
17
4 - MANAGING BODY
Designation
Chairman
Deputy Chairman
Executive Vice President
Director
Director
Director
Director
IDM Nominee
IDM Nominee
IDM Nominee
Managing Director
Dy. Managing Director
18
19
21
7-ORGANISATION STRUCTURE
Organization is a group of people working together
cooperatively under authority towards achieving goals and
objectives that mutually benefits the organization. Company
creates suitable organization structure, which is suitable for it.
SCL is a large-scale industry. So Line and Staff organization
is suitable for it. Therefore, SCL follows Line and Staff
organization structure.
Line and Staff organization is an ideal combination of staff
members.
Both
together
enhance
the
organizations
effectiveness significantly.
Line and Staff organization refers to an organization pattern
in which individual specialist and group of specialist advice line
officer for the special aspect of their activity.
In SCL, line managers are guided by the qualified staff
experts.
TEAMWORK + PLANNING + EFFORT = SUCCESS
22
23
8- P L A N T
L O C A T I O N
PLANT
Limestone
Mines up
to
27 km. of
the
company
OFFICE
OFFICE
RAILWAY CROSSING
R A N A V A V T O W N
H
I
G
H
W
A
Y
P O R B A N D A R
C I T Y
P O R B A N D A R
P O R T
24
25
RAW MATERIAL
LABOUR SUPPLY
TRANSPORTATION
POWER SUPPLY
FINANCE
MARKET
GOVERNMENT
SUPPORT
L
O
C
A
T
I
O
N
F
A
C
T
O
R
26
2-Availability Of Labours
Educated, skilled and unskilled labours are required for
smooth running of the industries. Labour is fundamental working
element of the industry. It is essential that adequate supply of
labour must be available near the industry.
SCL has never felt difficulties regarding the labours,
because it is located in Ranavav near by Porbandar city. So
labours are available easily. Even unskilled labours are also
available from the locality.
3-Transport Facility
Transport facilities generally influence the location of an
industry. As we know that transport facility must be well
developed in the region where the industry is located.
SCL is suitable for getting quick and easy transport
facilities. In SCL goods are sent by roadways in Gujarat and by
waterways to abroad from Porbandar port.
Thus, SCL
transportation.
does
not
face
any
serious
problem
of
27
4-Availability
supply)
Of
Electricity
(power
5-Financial Facility
Finance is lifeline of any business. Finance is required for the
setting up for an industry for running and also at the time of its
expansion. To run an industry, lot of money is required. It is a
large-scale industry, so it requires huge amount of finance. As
concerned to SCL, it gets sufficient finance by various sources of
funds.
7-Government Support
The government policy of Gujarat is good and favourable.
Government provides schemes for development and prompting
the industries, situated in Gujarat state. Government also
provides long term and short term financial terms.
29
Time
04:00 a.m.
12:00 p.m.
08:00 p.m.
To 12:00 p.m.
To 08:00 a.m.
To 04:00 a.m.
30
31
10 - S O C I A L R E S P O N S I B I L I T I E S
In the Modern competitive era, whatever may be the type
of unit, the existence largely depends upon the society because
it is society in which it is working and being operated. Therefore,
if the society whishes, it can put the unit on the bloom and it can
also ruin the unit. So SCL pays its responsibilities towards the
society.
SCLs responsibilities towards the society could be made
clear from the following points.
SCL provides employment to large number of employees as
it works continuously without break and also raises standard
of living by paying team satisfactory.
Plantation work is done by SCL. SCL has planted so many
plants in colony as well as the roads. Lotus pond cultivated
at the porbandar airport.
SCL controls pollution with the help of Bag House Scheme.
SCL built a temple for maintaining religious peace.
SCL provides training system to internal employees as well
as external. External includes the student of specified
degree courses like MBA, BBA, Diploma Courses etc.
Saurashtra Vidhya Vihar is being sponsored by a trust
formed by SCL. The students are provided schooling facility
at a cheap rate.
32
33
2-Earns Foreign Exchange:SCL exports around 25% to 35% of its total production in
different countries such as Sri-Lanka, Bangladesh, Korea, Malasia
etc. Thus, this enables the unit to earn precious foreign
exchange for the country
34
12 - V I S I O N
To be the best
Cost effective
manufacturer
And
Distributor of cement
On the west coast of
India
13 - M I S S I O N
35
36
: ACHIEVEMENTS :
37
PRODUCTION
DEPARTMENT
38
: PRODUCTION DEPARTMENT :
Sr. NO.
1
2
3
4
5
6
7
8
9
10
Contents
Particulars
Page
No
Introduction
Organisation Structure
Numbers of Products
Manufactured
Production Planning
Production Control
Raw Material and Sources
Machineries and Uses
Production Process
Quality Control
Pollution Control
39
1-I N T R O D U C T I O N
The PRODUCTION FUNCTION of a business is concerned
with the creation of a product or a service required to satisfy
customers needs, want and desires. Production means creation
of utilities and covers all the activities of procurement, allocation
and utilization of resources such as labour, energy, materials,
equipments, machinery etc.
40
41
P
R
O
D
U
C
T
I
O
N
S
Y
S
T
E
M
O
F
S
C
L
OUTPUTS
FEEDBACK
INFORMATION
MANUFACTURING
PROCESS
SYSTEM
INPUTS
MANUFACTURING
PLAN
MEN
MACHINES
MATERIALS
MONEY
MINUTES
METHODS
42
3 - N U M B E R O F P RO D U C T S M A N U F A C T U R E
D
Every enterprise may produce a product or service.
Generally,we may have mixture of techniques drawn from
different types of production to obtain most effective result.
Generally, for a special purpose, the firm is to be produced a
certain product.
As concerned to SCL, it manufactures only one product i.e.
Portlend cement. SCL produces high strength cement for
exporting.
The number of product (cement) manufactured by SCL are
as follows:
ORDINARE PORTLAND CEMENT (OPC)
53 Grade Cement
43 Grade Cement
POZZOLANA PORTLAND CEMENT (PPC)
SULPHATE RESISTANT CEMENT (SRC)
43
4-PRODUCTION
PLANNING
44
5-PRODUCTION
CONTROL
45
1.LIME STONE
2.MARL
3.IRONE ORE
4.SAND STONE
5.GYPSUM
a. MARINE
b. CHEMICAL (P.P.)
c. PHOSPHO
6.COAL
5-Gypsum:a- MARINE
GANDHIDHAM, MORBI, BHAVNAGAR,
NAVLAKHI
1-SH Nathji TRADE CO., PBR
2-TATA CHEM, MITHAPUR
47
B-CHEMICAL (P.P.)
THAN, MORBI, KADI
1-SH. HARSIDDHI TRADE CO., PBR
2-MUNJAR ENTERPRISE, PBR
C-PHOSPHO
G.S.F.C
7-MACHINE
AND
USES
3-Lime Stone Reclaimed:USE: - This machine used to spread the layers of limestone
And other corrective materials as per as the requisite
Of quality department.
4-Raw Mill:USE: - Raw mill is generally used to grind the various types
Of raw materials.
5-Raw Material Silo:A-BLENDING SILO:USE:-This machine is used for proper mixing of ground
49
11-Cement Packer:50
8-PRODUCTION
PROCESS
&
M I L L
S T O R A G E
H E A T E R
&
S I L O
K I L N
C O O L E R
C E M E N T
M I L L
P A C K I N G
1-Mining :Mining is the first and the starting point of the production of
the cement. Limestone is the main raw material, which is
chemically called CaCo3, is available in the form of hills.
52
Company has its own mines from where it can easily get
limestone. First of all the quality of limestone is checked and
once the suitability is established, mining is done. Limestone will
be taken out by quarrying (drilling) and blending. Blasting is
done using electric power passed through explosive, which
breaks limestone into form of boulders.
The material so recovered is transferred to the crusher.
4-Raw Mill :The small crushed limestone pieces are taken into limestone
bin and the second bin of clay is also installed with that
limestone bin. As per the requirement, the materials are
controlled. Now the material is available for further raw mill
procedure. The raw mill is provided with grounding medias of
steel blades of various sizes from 45 mm to 90 mm diameters.
In the raw mill, small pieces of limestone, clay and other
objective materials are feed through a box feeder and grinded
together. Weight feeding ratios are set as per instruction of
quality department.
During grinding the dust type of limestone powder is
collected into cyclone. From cyclone sight heavy powder is
converted into blending silo, electrostatic precipitator. And the
heavy material is separated and it is transferred to blending silo,
the remaining unused dust is driven out by stack.
5-Blending & Storage Silo :The raw material, which enters into, the raw mill is
grounded into the fine powder and is transferred to blending
54
6-Pre Heating & Kiln :The raw material enters into preheating cyclone from
storage. In first stage, the material travels downward because of
gravity and gain temperature approximately 870 Celsius to 880
Celsius. At the last stage calciner fuel is introduced and the
process is called as per calcinations.
The prepared material enters in the kiln and travels towards
the kiln outlay and coal firing is taking place, also chemicals
reaction takes place inside kiln burning zone, between lime,
silica and alumina.
The material gains temperature approximately 1300 celsius
to 1400 celsius at burning zone and becomes clinker.
7-Cooler :-
55
8-Cement Mill :Clinker is half produced cement. The produced clinker is fed
to cement mills by overhead cranes and gypsum is fed to
another hopper. The quality control department fixes the ratio of
gypsum and clinker.
The cement-grinding mill is also a ball mill and the
grinding process is same as the raw material. Grinding Iron balls
are already available in the mills and clinker is first crushed and
then grounded due to impact and attribution.
As soon as this process is completed, the perfectly mixed
and grounded material is available and that is called CEMENT.
Finally cement transferred to cement silos through air sliders
and bucket elevator and dispatched.
9-Packing :56
57
9-Qual Ity
Control
58
10 - P o l l u t I o n
control
To Control Air Pollution :The air pollution can be controlled by limiting the use of
explosive, various types of fuels. The smoke and dust coming
out of chimneys can be controlled by using recycling plant,
installation of dust collector etc.
To Control Water Pollution :To control water pollution, they should not allow the bathing
and washing the clothes near the water storage. They should
also take care that garbage and waste is also not being dumped
inside the water
59
60
PERSONNEL
DEPARTMENT
61
: PERSONNEL
DEPARTMENT
Content
Sr. No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
Particulars
Introduction
Organization Chart
Recruitment, Selection, Induction
Training & Development
Job Description
Promotion & Transfer Policy
Performance Appraisal System
Wage & Salary Distribution
Facilities & Benefits to the Workers
Employee Safety
Provident Fund Scheme
Working of ESI Scheme
Industrial Relations
Grievance Handling Process
Collective Bargaining
Trade Unions
Kaizen Scheme
Personnel Records
Page No.
70
71
73
79
82
83
85
86
87
90
92
93
94
95
97
98
100
101
62
1-I N T R O D U C T I O N
Every enterprise depends upon human being. It is truly
said the people are our single most important resources.
Because of the unique important of human resources now a
days a personnel function i.e. Manpower Management Function
is becoming increasingly specialized. The term PERSONNEL
refers to number of groups of persons working in the unit. As per
human resources approach, the people working in an
organisation are a valuable resources whose talents have to be
developed and utilised in the best manner possible for the
achievements of organisational goals.
In other words, Personnel Management is the direction and
coordination of human relations in the business orgenisation,
thereby obtaining maximum production with minimum of
physical and mental effort by the group of workers.
Someone truly defines;
COMING TOGETHER IS BEGINING
KEEPING TOGETHER IS PROGRESS
WORKING TOGETHER IS SUCCESS.
DEPARTMENT
Personnel department is an important part of any industry
because it is the department of human beings, without human
beings no company can exist. Personnel department is a clue
between management and its labour force in any organisation.
In other words personnel manager work as a bridge between the
top management and workers.
In SCL, its personnel department has developed, very
healthy and cordial relationship between its management and its
work force. The organisation chart of personnel department of
SCL is as follows;
Sr. Manager
Sr. Officer
Sr. Officer
Management
Training
Jr. Officer
Time Office
Welfare
Transport
Canteen
64
1-Internal sources :Internal sources are the most obvious sources. These
include personnel already on the pay roll of an organisation i.e.
its present working force.
Advertisement in Newspaper
Advertisement in Television
Advertisement in Radio
By consulting employment agencies
By making campus recruitment
By political recommendation
By employee recommendation
Through Labour Union
By gate hiring
SCL recruits employees by the following ways i.e.
recruitment for top level or middle level and recruitment of
lower level, whenever SCL is in need of employees, it takes
into consideration the following methods.
Advertisement in Newspaper
Advertisement in Magazine
By consulting Employment Agencies
And when SCL is in need of lower level employees or bluecollared employees, it takes into consideration the following
methods.
Selection Process Of SCL :1-Application Blank :The application blank from is invariably used as one of the
selection tools. The applications are the starting point of the
selection process, where applications blanks are used, and the
data becomes a part of the employees record.
3-Personnel Interview :After going through test, the successful candidates are
interviewed. Interview must be conducted in a friendly
atmosphere and the candidate must be made to feel at ease. In
personnel interview, company collects certain characteristics not
possible in application blank i.e. characteristics like quickness of
reaction, manners, poise, appearance, sense of humor etc.
As concerned to SCL, in between personnel interview
interviewers weed out some candidates who are unfit for job and
declare some of them are successfully candidates.
5-Physical Examination :Candidates who have crossed the above hurdles are
required to go for the medical examination. This is very
69
6-Final Selection :If a candidate successfully overcomes all the above obstacle
or tests given, he would be declared selected. An appointment
letter will be given to him mentioning the terms of employment,
pay scales, and post on which selected etc.
1-On The Job Training Method :On the job training method is suitable method is suitable for
all levels of personnel. The object of on the job training is to
bring the employees to at least a minimum acceptable standard
of performance in the shortest possible time.
There are various methods of on the job training. The
company uses the methods like orientation training, job
instruction, job rotation, coaching etc.
2-Off The Job Training Method :In this method, trainees have to leave their work place and
devote their time to the development objective.
The company uses the methods like lectures, audiovisual
conferences, discussion, case study, role playing etc.
72
73
5 - J O B
D E S C R I P T I O N
better
working
76
7 - PERFORMANCE
APPRISAL SYSTEM
77
78
9-FACILITIES
TO THE
AND BENEFITS
WORKERS
2-Medical Facility :Company has its own dispensary near the plant location. In
this dispensary, the employees are provided free medical
services and medicines. Company also provides ambulance in
emergency cases.
This way, SCL provides free medical services to the
employees and their families.
3-Training And Transport Facility :The company provides traveling and transport facilities for
their employees comfort. Company provided four wheelers van
to the executives like car, jeep, and two wheelers to the lead of
all the departments like Honda, Bajaj etc. Fuel and maintenance
charges are provided by the company.
SCL provides traveling facility from porbandar to Ranavav &
Ranavav to their employees.
4-Canteen Facility :The company has its canteen and provides refreshment
facilities to its employees. The company provides coupons for
tea & snack to the employees. The refreshment items are given
at very reasonable rate.
80
5-Creational
Facility :-
&
Entertainment
6-Death Relief Fund :SCL provides death relief fund to its employees. The
company pays amount as per act to any current employees die
in any reason.
Other Facilities :1.SCL provides gray gratuity scheme for the employees.
2.SCL provides provident fund scheme for the employees.
3.SCL provides uniform, shoes, goggles and cap to its
employees for safety.
4.SCL provides leave facility to its employee.
5.SCL provides parking facility.
6.SCL provides facility to withdraw amount in advance by the
employees as per their post and standard of wages
81
10 - E M P L O Y E E
SAFETY
1-
2-
SAFETY IS A FOUNDATION OF
Health and Wealth
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83
11 - P R O V I D E N T
FUNDS
SCHEME
84
12 - W O R K I N G O F E. S. I. S C H E M E
85
13 - I N D U S T R I A L R E L A T I O N
14 - G R I E V A N C E H A N D A L I N G P R O C E S S
In this industrial age, it is difficult to find a company or an
industrial concern which functions absolutely smoothly at all
times. It is but natural that grievances take place in an
organisation. The employees working in a ray can not be fully
satisfied in all respects. The management even can not satisfy
the feelings and ego of all its employees. It is natural that
employees have grievance against their employers while in
some cases employers have grievance against their employees.
According to Richard P. Calhoon, a grievance as anything
that an employer thinks or feels is wrong, generally
accomplished by an activity disturbing feeling.
The major disputes may be handed over to the statutory
machinery set up under the Industrial Disputes Act, 947 but
miner grievance must be settled by establishing a grievance
procedure so that the industrial relations reform.
87
15 - C O L L E C T I V E B A R G A I N I N G
16 - T R A D E
U N I O N
90
17 - K A I Z E N
S C H E M E
was
reviewed
in
the
month
of
18 P E R S O N N E L R E C O R D S
By the term record is meant the preservation of information
in fills and documents. Personnel records are generally prepared
and complied from reports and they are meant for long-term
use.
Personnel records are maintained by personnel department.
It is a very important function of personnel department.
Personnel records are useful for evaluating an individuals
attitude during his duty period. It is also useful to the
management in taking some decision about the particular
persons promotion & transfer etc.
SCL records personnel records by filling method for each
employee. Record file contains information regarding life of an
employee i.e. age, sex, date of birth, marital status, children etc.
92
93
MARKETING
DEPARTMENT
: MARKETING
DEPART MENT :
Contents
Sr
No.
1
2
3
4
5
6
7
8
9
10
Particulars
Page No.
Introduction
Organisation Structure of
marketing Department
Product Planning
New Product Development
Marketing Segmentation
Pricing Policy
Channel Of Distribution
Sales Promotion
Advertisement
Branding
104
105
107
108
109
111
112
113
115
117
94
11
12
13
14
15
Slogan
Competitors
Market Share
Marketing Research
International Marketing
119
120
121
123
124
1- I N T R O D U C T I O N
In modern competitive age, Marketing plays an important
role in the business for the accomplishment of certain goal.
Someone truly defines, Nothing happens our economy until
somebody sells something. It states the importance of the
marketing. According to PHILIP KOTLER, Marketing as the
human activity directed at satisfying needs and wants through
exchange process. Every industry is in search of profitable
market for its product.
Marketing department is the Eye of the organisation.
Marketing management may be defined as a process of
management of marketing programs for accomplishing
organisational goals and objectives. Marketing management
represents an important functional area of business
management efforts for the flow of goods and services from the
procedure to the consumers.
95
2-ORGANISATION STRUCTURE OF
MARKETING DEPARTMENT
As we know that each company has its own marketing
department. Marketing organisation is made up of people
activity, authority, responsibility and relationship for the purpose
of achieving marketing objects.
Marketing department has got most dynamic functions to
do, which needs marketing experts, enthusiastic sales
personnel, target oriented and motivate sales manager etc.
96
Assistant Manager
(Marketing
Sales Officer
Head Clerk
Dispatch
Salesmen
97
M
A
R
K
E
T
C
O
M
M
U
N
I
C
A
T
I
O
N
F
L
O
W
O
F
M
O
N
E
Y
MARKET
THE
CIRCLE OF
EXCHANGE
F
L
O
W
O
F
BODY
OF
SELLER
S
S
F
E
E
D
B
A
C
K
I
N
F
O
R
M
A
T
I
O
N
A
T
I
S
F
A
C
T
I
O
N
&
D
I
S
S
A
T
I
S
F
A
C
T
I
O
N
98
3 - P R O D U C T
P L A N N I N G
4 - NEW
PRODUCT
DEVELOPMENT
99
5-MARKET SEGMENTATION
100
101
CHOTU HATHI
For Repairs & Small
Users
SEGMENTATION
GOVT. OF INDIA
EXPORT MARKERT
SCATTERED
6 - P R I C I N G
P O L I C Y
102
7-CHANNELS OF DISTRIBUTION
103
8-SALES PROMOTION
104
106
9- A D V E R T I S E M E N T
In this complex business world, no industry or company can
survive without advertisement. We have to believe that
advertising is a form of mass communication. The business
needs the helps of advertisement to make the business
prosperous. It is paid for by a seller or manufacturer who wants
to communicate about his product or services to his customers.
The main role that advertising does is that it promotes the sales
and therefore it is also called promotional activity.
The American Marketing Association has defined advertising
as Any paid form of non personnel presentation and promotion
of goods, services or ideas by an identified sponsor.
SCL advertise their product by the means like newspaper,
wall paints, and hoardings with effective slogan. To sand first in
the market and increase popularity SCL has adopted many
advertising media.
The Hathi Utsav at Mahuva and Baroda saw important
roads, cross roads and kiosks decorated with banners.
Cement shops belonging to dealers and sub-dealers were
also decked up.
SCL also advertise by distributing gifts to masons,
contractors etc. i.e. actual users of cement.
On
the
festival
Navratri,
Company
distributes
audiocassettes of Ras Garba free of cost and in that
cassettes slogans are also recorded for advertisement.
107
Newspapers
Magazines
Radio
Wall Paintings
Hoardings
Audio Visual Advertising
Gift Articles
Posters
108
10- B R A N D I N G
109
110
11- S L O G A N
12 - C O M P E T I T O R S
111
13 - M A R K E T
S H A R E
112
26.50%
20.00%
18.00%
14.50%
10.00%
11.00%
27.00%
16.50%
13.50%
12.00%
11.50%
08.50%
11.00%
113
In Gujarat Region :-
114
14 - M A R K E T R E S E A R C H
The American Marketing Association has defined marketing
research as, The gathering, recording and analyzing of all facts
about problem relating to the transfer and sales of goods and
services from producers to consumers. Marketing research
involves a study of a consumer preferences, habits and
attitudes. It helps us to decide how market operations should be
directed. It also involves an examination of trends, so that its
findings indicate the future pattern of the market and assist in
shaping marketing policies.
115
15 - I N T E R N A T I O N A L
MARKET
MALAYSIA
KOREA
SRI LANKA
BANGLADESH
116
117
FINANCE
DEPARTMENT
: FINANCE
DEPARTMENT :
Contents
Sr. No
1
2
3
4.
5
6.
7
Particulars
Page No
Introduction
Organization Chart of
Finance Department
Financial Planning
Capital Structure
Management Of Working
Capital
Leverage Analysis
Ratio Analyses
118
I N T R O D U C T I O N
In todays dynamic and ever changing world, finance is the
lifeblood of any business. Finance is the pillar of the industry
because it plays a vital role of supporting all the business
activities. Any economic activity is not possible without
appropriate
arrangement
of
finance.
Thus,
Financial
Management is the most require too.
Someone rightly defined, If you have money, and you
manage it properly, you will make more money. It means the
management of finance is necessary for any industry.
Financial Management is an essential part of any economic
activity. Financial Management is that managerial activity which
is concerned with the planning and controlling of the firms
financial resources. According to Joseph and Massie, Financial
Management is the operational activity if a business that is
responsible for obtaining and effectively utilizing the funds
necessary for efficient operation.
So, we can say that finance is the central point of any
organisation.
119
2-ORGANISATION CHART OF
FINANCE DEPARTMENT
Because of vital importance of financial decision to a firm, it
is essential to set up a sound and efficient organisation for the
finance functions. The ultimate responsibility of carrying out the
finance function lies with the top management.
SCL has kept separate department of
organisation chart
of
finance
department
of
SCL
is
finance.
as
The
follows:
Assistant Manager
(Finance)
Sr. Officer
(Finance)
Assistant Officer
Sr. Officer
(Costing)
Gr. Officer
(Costing)
Dy. Manager
(Finance)
Cashier
Assistant Officer
120
3-FINANCIAL PLANNING
According to Newman, Planning is deciding in advance
that is to be done in the future time period. Financial planning
means deciding in advance, the financial activities to be carried
on to achieve the basic objective of the firm. The basic
objective of the firm is to get maximum profit out of minimum
efforts. The planners of financial policies must see that adequate
finances are available with the concern when they are required
because an inadequate supply of funds will hamper operations
and may lead to difficulties. Therefore a proper financial
planning is necessary for the smooth running of the business.
SCL plans finance as follows:
1-Determining Financial Objective :SCL firstly determines for how long period the finance is
require i.e. for short term or long term objectives. By considering
the financial objectives, SCL makes a determined effort to
arrange the necessary funds at proper time, which is necessary
for the smooth running business.
2-Formulating Financial Policies :After words, SCL formulates financial policies to be followed
by the planners to achieve the financial objectives
4-Reviewing Financial Plan :SCL reviews plan from time to time in the light of changing
economic, social, and business environment.
4
122
5 - CAPITAL STRUCTURE
Capital structure is the important aspect of the financial
management. According to Grestenberg, The make up of a
firms capitalization.
The asset of company can be financed either by increasing
the owners claims or the creditors claims. The owners claims
increase when the firm raises funds by issuing ordinary shares or
by retaining the earnings, the creditors claims increase by
borrowings.
Thus, company procures funds by issuing various types of
securities i.e. ordinary shares, preference share, bonds and
debentures.
In broader sense, capital structure includes all the long-term
capital. It decides the proportion of funds to be raised by issue of
ownership capital (i.e. ordinary share capital and preference
share capital) and the amount to be raised by borrowings (i.e.
debentures, bonds, public deposits etc.) taking into account the
cost of capital (i.e. dividend or interest) and its impact in income
and stability of the company.
123
124
8-MANAGEMENT OF
WORKING CAPITAL
The term working capital is commonly used for the capital
required for day-to-day working in a business concern. As
viewed by Shubin, Working capital is the amount of funds
necessary to cover the cost of operating the enterprise. The
concept of working capital is used in two ways i.e. Gross working
capital and Net working capital. Gross working capital refers to
the firms investment in current assets. Net working capital
means the difference between current assets and current
liabilities.
Working capital management therefore refers to all aspects
of the administration of both current assets and current
liabilities. In other words, working capital management is
concerned to manage the current assets, the current liabilities
and the interrelationship that exist between them.
As concerned to SCL, the balance of working capital is as
follows :
Total Current Assets
Current Assets
Loans and Advances
Total Current assets
Total Current Liabilities
Current Liabilities
Provisions
Total Current Liabilities
125
126
12 - L E V E R A G E A N A L Y S I S
The dictionary meaning of the Leverage refers to an
increased means for accomplishing some purpose. However in
the areas of finance, the term leverage has a special meaning. It
is used to describe the firms ability to use fixed-cost assets or
funds to magnify the return to its owners. Christy and Roden
define leverage as the tendency for profits to change at a faster
rate than sales.
There are primarily two types of leverages.
1)
2)
OPERATING LEVERAGE
FINANCIAL LEVERAGE
1-Operating Leverage :The operating leverage may be defined as the firms ability
to use fixed operating costs to magnify the effects of changes in
sales on its Earning before interest and Taxes (EBIT). The
operating leverage takes place when a change in sales produces
a greater change in EBIT.
Operating leverage results when changes in value of sales
produce a wide fluctuation in the operating profits of the firm.
The firm is said to have a high degree of operating leverage
if it employs a greater amount of fixed cost and a smaller
amount of variable cost. On the other hand, a firm will have a
127
14 - R A T I O A N A L Y S I S
One of the most important financial tools which have come
to be used very frequently for analyzing the financial strength
and weaknesses of the enterprise is Ratio Analyses. Ratio
129
1-Gross Profit Ratio :Gross profit ratio shows part of the gross profit in net sales
during the year. This ratio is usually expressed in percentage
from.
GROSS PROFIT RATIO =
GROSS PROFIT
SALES
2008-2009
100
2007-2008
NET PROFIT
SALES
2008-2009
100
2007-2008
2008-2009
2007-2008
CURRENT ASSETS
CURRENT LIABILITIES
2008-2009
2007-2008
5-Liquidity Ratio :Liquidity ratio shows relationship between liquid assets and
liabilities. This ratio shows liquidity of the company to pay liquid
liabilities.
LIQUIDITY RATIO =
LIQUID ASSETS
LIQUID LIABILITIES
2008-2009
2007-2008
6-Fixed Assets Turnover Ratio :The fixed assets turnover ratio measures to know the
efficiency with which the firm is utilizing its investment in fixed
assets. This ratio indicates the extent to which the investments
in fixed assets contribute towards sales.
FIXED ASSETS TURNOVER RATIO
132
SALES
FIXED ASSETS
2008-2009
2007-2008
7-Debt Equity Ratio :Debt Equity Ratio shows relationship between long term
debt and shareholders fund.
DEBT EQUITY RAIO =
2008-2009
2007-2008
8-Debtors Ratio :This ratio indicates the extent to which the debts have been
collected in time. It gives the average debt collection period. The
ratio is very helpful to the lenders because it explains to them
whether their borrowers are collecting money within a
reasonable time or not.
DEBTORS RATIO =
DEBTORS
CREDIT SALE
NUMBER OF
DAYS IN YEAR
133
2008-2009
2007-2008
9-Creditors Ratio :This ratio indicates the extent to which the credit has been
paid in time. It gives the average credit payment period. The
ratio is very helpful to the lenders because it explains to them
whether their borrowers are paying money within a reasonable
time or not
CREDITORS =
2008-2009
CREDITORS
CREDIT PURCHASES
NUMBERS OF
DAYS IN A YEAR
2007-2008
134
S WOT
ANALYSIS
135
: SWOT ANALYSIS :
SWOT
ANALYSES
calls
for
strength,
opportunities and threats in relation to a business.
weakness,
1-Strength :The major strength of SCL is its brand name and strong
quality. It has got the reputation of strength like elephant.
SCL exports its product to many foreign countries. For
export SCL has produce high strength cement. There are so
many customers who buy Hathi Cement due to its brand name.
Thus, brand name and strong quality are the major strength
of SCL.
136
4-Threats :The main threat is the demand generation for the company
and the hot news is that above 50% are not using Hathi
Cement. Now a days there is a competitions, many cement
companies incurring losses. For SCL, there is a main threat of
competitors.
137
F
U
TURE
PLAN
138
: FUTURE PLAN:
The promoters of the company, Mehta Group is well known
group in all over the world. The company has a great support of
Mehta Group. Now a days the company suffers the losses. But it
does not mean that there is no chance of future progress.
As we all know that the cement is a basic necessity of any
constructional activity. The need or demand of cement increases
day by day. From this angle we may say that SCL would have
better prospects in future. Also SCL exports its products in many
foreign countries. It is considered that SCL enables to earn
precious foreign exchange which makes its future bright.
From seeing the above we can say that companys future is
bright and its market will increase day by day.
139
SUGGESTION
140
: S U G G E S T I O N:
researse
141
CONCLUSION
142
: C O N C L U S I O N :
Conclusion is the finishing or final touch to the whole
report for the visited unit. Industrial training at Saurashtra
Cement Limited is my experience which has enriched my
knowledge regarding the practical aspects.
The SCL is the company which suffers losses since few
years. It does not mean that the working condition of the
company is not good.
I found that there is a good administration in the firm and
good utilization of total capacity. Its personnel department
suggests that they are aware from the value of personnel and so
manage them very systematically. Its production departments
makes determine efforts to maintain the best quality of product.
Marketing department always tries to expand its total market
shares. Beyond doubt, we can say that financial department
works so well but finance position of the company is not so
good.
Now a days, company suffers losses due to many invisible
reasons. But it tries to progress slowly and gradually by reducing
the losses. We may say that the present working condition of the
SCL is well.
I will them all my heartiest best of luck for their future.
143
BIBLIOGRAPH
Y
144
: BIBILIOGRAPHY :
Website :www.mehtagroup.com
146