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Corporate Social Responsibility(CSR).

Discussion Case I. Inland National Bank

For Better Understanding

1. Read the text carefully to identify the relevant case facts.


2. Identify who are the stakeholders in this case [ Which are primary and which are secondary?
What influence do they have? How are they related to each other? Which one should INB
prioritize?]
Primary Stakeholders: Amy Miller( Manager), Local neighborhoods, Senior Executive in charge,
CEO of INB, Employees, Residents, Merchants.
Secondary Stakeholders: Local Television Station, Shiela Thomas( Member of the City Council),
State Banking Agencies, Governor.

The influence that they have is that they wanted to solve this issue regarding what branch should
they close in order to maintain the good standing of the INB Home Savings Bank.

3. What should Amy Miller recommend to her team? Does the close one branch option solve the
problem for the bank or the community? Which branch would you recommend be closed?
4. What steps can, or should, the bank take to soften the impact of a closing?

For Online Discussion


1. As Amy Millers team, what course(s) of action would you recommend? (a) to close both
branches? (b) to close North Madison? (c) to close Rockdale? (d) to keep both branches open.
2. Justify (from the case facts) why your recommended course of action is the best option for INB.
3. What other steps can INB take to soften the impact of a bank closing?

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