GENERAL advertising

rates 2014

Effective January 1st, 2014 - Rate card No 40

GENERAL ADVERTISING RATES

Standard ad sizes : simple and effective

cost
per size

cost
per size

Mon.-Fri. Saturday
1 page
$ 22,954
$ 39,604
3/4 page
$ 18,548
$ 31,298
2/3 page $
16,307
$ 27,450
1/2 page+ $
12,984
$21,913
1/2 page $
11,979
$ 20,270
2/5 page $
9,892
$ 16,704
1/3 page $
8,192
$ 13,888
1/4 page $
6,260
$ 10,628
1/5 page $
5,023
$ 8,445
1/6 page $
4,173
$ 6,991
1/7 page $
3,245
$ 5,537
Frequency 1 $
2,396
$ 4,058
Frequency 2 $
1,623
$ 2,702
Frequency 3 $
850
$ 1,388
Frequency 4 $
503
$ 835
Double page
$ 50,776
$ 85,495

1 page
3/4 page
2/3 page
3/5 page
4/7 page
1/2 page
2/5 page
1/3 page
1/4 page
1/5 page
1/7 page
1/8 page
Frequency 1
Frequency 2
Frequency 3
Frequency 4
Frequency 5
Double page

COLOUR RATES *

Mon. to Sat.

Mon. to Sat.

$1,810

$1,640

Mon. to Sat.

Mon. to Sat.

Sunday

Monday to Saturday

$ 10,661 $ 11,961
$ 6,170
$ 5,216
$ 6,520
$ 3,572
$ 4,275
$ 2,706
$ 8,443 $ 9,525
$ 4,897
$ 4,149
$ 5,167
$ 2,841
$ 3,410
$ 2,164
$ 7,414 $ 8,334
$ 4,329
$ 3,624
$ 4,519
$ 2,489
$ 2,976
$ 1,893
$ 6,711 $ 7,468
$ 3,896
$ 3,269
$ 4,086
$ 2,245
$ 2,706
$ 1,704
$
6,332
$
7,089
$
3,680 $
3,112 $
3,868 $
2,110 $
2,543 $
1,623
$
5,628
$
6,278
$
3,247 $
2,746 $
3,410 $
1,872 $
2,245 $
1,422
$
4,519
$
5,087
$
2,597 $
2,196 $
2,760 $
1,515 $
1,813 $
1,146
$ 3,734 $ 4,167
$ 2,164
$ 1,830
$ 2,273
$ 1,244
$ 1,488
$ 946
$
2,922
$
3,312
$
1,704 $
1,433 $
1,785 $
974 $
1,190 $
746
$
2,289
$
2,569
$
1,324 $
1,115 $
1,407 $
758 $
920 $
583
$
1,623
$
1,785
$
920 $
793 $
974 $
541 $
643 $
405
$
1,407
$
1,569
$
812 $
682 $
866 $
469 $
562 $
356
$
974
$
1,114
$
567 $
488 $
595 $
324 $
400 $
248
$
665
$
740
$
384 $
322 $
405 $
221 $
263 $
167
$
567
$
631
$
324 $
279 $
346 $
194 $
226 $
140
$
341
$
378
$
194 $
163 $
204 $
113 $
135 $
86
$
167
$
189
$
96 $
85 $
108 $
54 $
69 $
42
$
23,705
$
26,519
$
13,747 $
11,562 $
14,396 $
7,917 $
9,481 $
6,007

COLOUR RATES *

$3,925 $6,665

Sun.-Fri Saturday

$3,430 $3,800

$1,840

$1,015

$1,015

$995

Spending commitment

Spending commitment

Investment Discount Investment Discount Investment Discount Investment Discount Investment Discount Investment Discount Investment Discount

Investment Discount

$
50,000 20%

$ 25,000

$ 75,000

21%

$
35,000 18.5% $
20,000 14.0% $15,000 14.0% $
20,000 20.0% $
12,000 9.0% $
15,000 6.0% $
8,500 13.0%

$ 150,000

22%

$
65,000 19.0% $
40,000 15.0% $25,000 15.0% $
40,000 21.0% $
24,000 10.0% $
30,000 6.5% $
17,000 15.0%

$ 300,000

23%

$
130,000 20.0% $
75,000 16.0% $50,000 17.0% $
75,000 24.0% $
45,000 10.5% $
60,000 7.0% $
35,000 15.5%

$ 500,000

24%

$ 225,000

* Minimum 1/4 page

* Minimum 1/4 page

17.5%

21.0%

$ 15,000 10.0% $ 10,000 10.0% $ 15,000 18.0% $ 8,000 8.5%

$ 125,000 16.5%

$ 90,000

17.5%

$ 120,000 28.0%

$ 80,000 11.0%

$ 10,000 2.5%

$ 100,000 11.0%

$ 6,000

$ 55,000

10.0%

16.5%

Effective January 1st, 2014 - Rate card No 40

GENERAL ADVERTISING RATES

NON-PUBLICATION DAYS

general information
The publisher reserves the right to modify the advertising rates by giving notice
thereof.

(1)

Sundays
New Years Day
Day after New Years Day
Holy Friday
Easter Monday
Victoria Day

The publisher reserves the right not to publish an advertisement, not to publish
it in any issue, or to change its location.

The publisher reserves the right to require that the advertisement be delimited
by a stroke of at least one (1) point.

The advertiser is responsible for the content of any advertisement he wishes to

be published and for seeing that it complies with the law. He is answerable to
the publisher for any damages or claims in this respect.

Qubec National Holiday

Canada Day
Labour Day
Thanksgiving
Christmas

The publisher may not be held liable by the advertisers for any loss or damage
they incur as a result of force majeure including strikes or work stoppages, or as
a result of incorrect reproduction of any advertisement or failure to publish it.

The advertiser and advertising agency, where applicable, are joint and several
guarantors to the publisher for payment of the publishers publication of any
advertisement.
In case of disagreement, the provisions of any agreement between the
advertiser and the publisher take precedence over this rate card.

Day after Christmas

(1) Le Droit will not be published on Monday, August 4, 2014 (Ontario civic holiday).

TERMS and conditions of payment

The publisher grants 15% commission on the invoice price to any agency
recognized by the CNA or NAA.

sales office
PROVINCE OF QUbec,
ottawa REGION
and atlantic provinces
GESCA MEDIA SALES
7 Saint-Jacques Street, Montral, Qubec
H2Y 1K9, Canada
Phone: 514 285-6931
Fax: 514 845-8129
E-mail: gescamediasales@lapresse.ca
Ontario
(with the exception of the Ottawa region)
AND WESTERN CANADA
gesca media sales toronto
20 Soho Street, Suite 300
Toronto, Ontario M5T 1A8, Canada
Phone: 416-597-6220
E-mail: mlake@gesca.ca
UNITED STATES, MEXICO AND THE CARIBBEAN
MEDIA-CORPS
To locate the office and representative nearest to you:
Phone: 1 877 744-9890
E-mail: info@media-corps.com

Rates shown on this rate card are exclusive of any goods and services tax or
similar taxes that the publisher may be obliged to collect.
The terms and conditions of payment shown on this rate card must be read
in conjunction with the terms and conditions found on the invoice sent to the
advertiser.

Gesca Media Sales, through La Presse lte, is a member of the Canadian

Newspaper Association, the Newspaper Association of America, the Audit
Bureau of Circulations and NADbank.
Carte franaise disponible sur demande.