Jake Nava Music video director

Jake Nava is a British director, his work includes music videos, films and TV commercials. He has
worked with many famous artist over the years producing unique, high class music videos. Each
artist he has collaborated with all have individuality, therefore resulting in each product being
divergent from one another, and he tends to focus on mainstream work. Moreover he has worked
with: Lana Del Rey, Beyonc, Britney Spears, Shakira, Kayne West and Rolling Stones. He has a range
of styles, which all suit the artist he is working with, which show his skills of creativity of being able
to represent different genres.

Example;
Lana Del Rey (High by the beach)

Lana Del Rey known for her Indie/Rock music, is one of the artist he has worked with producing the
music video High by the beach. Firstly the video is filmed calm and peaceful. Moreover Mise-en
scene took and important role, her floaty gown and dress represented she was chilled and peaceful.
This links with the typical codes and conventions: there is a relationship between the lyrics and the
visuals (Andrew Goodwin). As she sings all she wants to do is get high by the beach. As her and the
location amplify and fit with what shes singing, by her outfit and being by the beach. One of the
things I love in this video which works really well, is handheld filming. As the camera in somewhat
chases Lana Del Rey to see what she is doing next. This technique really feels like you are there and
your eyes are the camera, as the camera turns its although your head is turning.

Beyonc (Flawless)

Jake Nava has worked with Beyonc for 12 years. He claimed Flawless being the most spontaneous,
inspired by 2 toned night clubs from the 80s. Replicating punks and rude boys in the video to get the
real imagery and idea from this time. His filming captures the artist in a unique style, which works
well in this music video filming by hand. This video follows concepts of the codes and conventions
shared by many music videos. Moreover it has the basic structures such as performance, as Beyonc
lip-syncs the song (Joan Lynch theorist). It also has narrative, not a clear story being told, however it
definitely has meaning (representation of the 80s). Also as a lot of Beyoncs videos contain the
song and dance number (Jon Gow). Where the video focuses on the physical ability of the dancing
performers, just like single ladies which Jake Nava also directed.
What works well is the continuity editing, as the song slows down, the dancers are put it slow
motion; there is a relationship between the music and the visuals (Andrew Goodwin). The theory
follows up by following these codes and conventions of the high demand for lots of close ups of the
artist.

I love Jake Navas work because each time he produces something its different and unpredictable.
Its not about him having a style of filming and editing, its about how he can represent the artist in
the best way possible. This is why his music videos really reach out to the audience because its what
the fans want to see and more. He uses a wide range of shots, including many close ups which
appeal to the consumer. He always has a clear interpretation of the artist and narrative. As Lana Del
Rey was fed up of paparazzis, this was established in her video as she blows up the helicopter at the
end following her. His work comes across a fun and engaging way keeping you intrigued.