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  • MACRO Enviroment

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    Romuald Leo Piong
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    The document discusses the macro-environment of an area including its economy, demographics, geography, and socio-culture. The economy involves timber, farming, fishing and industries. The population consists of various ethnic groups with the largest being Other Bumiputra. The area can be accessed from several directions and has a coastline on Brunei Bay. The main languages include Malay, Kadazan, and Chinese temples, mosques and churches represent the socio-cultural landscape. The micro-environment focuses on customers, organization, suppliers and services of a hospital. External stakeholders include customers, suppliers, local government and unions while internal stakeholders involve SEDAFIAT.

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    The document discusses the macro-environment of an area including its economy, demographics, geography, and socio-culture. The economy involves timber, farming, fishing and industries. The population consists of various ethnic groups with the largest being Other Bumiputra. The area can be accessed from several directions and has a coastline on Brunei Bay. The main languages include Malay, Kadazan, and Chinese temples, mosques and churches represent the socio-cultural landscape. The micro-environment focuses on customers, organization, suppliers and services of a hospital. External stakeholders include customers, suppliers, local government and unions while internal stakeholders involve SEDAFIAT.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    10 views2 pages

    MACRO Enviroment

    Uploaded by

    Romuald Leo Piong
    The document discusses the macro-environment of an area including its economy, demographics, geography, and socio-culture. The economy involves timber, farming, fishing and industries. The population consists of various ethnic groups with the largest being Other Bumiputra. The area can be accessed from several directions and has a coastline on Brunei Bay. The main languages include Malay, Kadazan, and Chinese temples, mosques and churches represent the socio-cultural landscape. The micro-environment focuses on customers, organization, suppliers and services of a hospital. External stakeholders include customers, suppliers, local government and unions while internal stakeholders involve SEDAFIAT.

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    © All Rights Reserved
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    of 2

    MACRO-ENVIRONMENT

    1. Economy
    - timber related
    -farming
    -fishing
    -Sabah Forest Industries
    -SAMUR
    2. Demographics (2010)
    -Other Bumiputra - 13,724
    -Malay - 5,756
    -Murut including Lun Bawang/Lun Dayeh - 4,825
    -KadazanDusun - 3,988
    -Chinese - 1,265
    -Bajau - 972
    -Indian - 59
    -Others - 1419
    Non-Malaysian Citizens - 3,756
    3. Geography
    can be reached from Beaufort from the north, Tenom from the east and Lawas,
    Sarawak from southwest. At the same time, the coastline stretches 16 km off Brunei
    Bay and is an entry point for travellers from Brunei Darussalam and Labuan
    Territory.

    4. Socio-Culture
    - Bahasa Malaysia
    Bahasa Perantara
    -bahasa kedayan

    -Mosqe
    -Church
    -Chinese Tample
    MICRO-ENVIRONMENT
    1. Coustemer pesakit yang datang dan mendapatkan khidmat di hospital
    2. Organization organization itself
    3. Supplier yang supply barang-barang/alat-alat/ubat-ubat di hospital
    4. Services khidmat yang disediakan di hospital

    EXTERNAL STAKEHOLDERS
    1. Customer
    2. Suppliers
    3. Local Community Government
    4. Unions

    INTERNAL STAKEHOLDERS
    1. SEDAFIAT

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