RELIANCE COMMUNICATION

INTRODUCTION
A DREAM COME TRUE
The Late Dhirubhai Ambani dreamt of a digital India an India where the common man
would have access to affordable means of information and communication. Dhirubhai,
who single-handedly built Indias largest private sector company virtually from scratch,
had stated as early as 1999: Make the tools of information and communication available
to people at an affordable cost. They will overcome the handicaps of illiteracy and lack of
mobility.
It was with this belief in mind that Reliance Communications (formerly Reliance
Infocomm) started laying 60,000 route kilometres of a pan-India fibre optic backbone.
This backbone was commissioned on 28 December 2002, the auspicious occasion of
Dhirubhais 70th birthday, though sadly after his unexpected demise on 6 July 2002.
Reliance Communications has a reliable, high-capacity, integrated (both wireless and
wireline) and convergent (voice, data and video) digital network. It is capable of
delivering a range of services spanning the entire infocomm (information and
communication) value chain, including infrastructure and services for enterprises as
well as individuals, applications, and consulting.
Today, Reliance Communications is revolutionising the way India communicates and
networks, truly bringing about a new way of life.

INDIA S LEADING INTEGRATED TELECOM COMPANY

Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group
(ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock
Exchange, it is Indias leading integrated telecommunication company with over 80
million customers.
Our business encompasses a complete range of telecom services covering mobile and
fixed line telephony. It includes broadband, national and international long distance
services and data services along with an exhaustive range of value-added services and
applications. Our constant endeavour is to achieve customer delight by enhancing the
productivity of the enterprises and individuals we serve.
Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002,
coinciding with the joyous occasion of the late Dhirubhai Ambanis 70th birthday, was
among the initial initiatives of Reliance Communications. It marked the auspicious
beginning of Dhirubhais dream of ushering in a digital revolution in India. Today, we
can proudly claim that we were instrumental in harnessing the true power of information
and communication, by bestowing it in the hands of the common man at affordable rates.
We endeavour to further extend our efforts beyond the traditional value chain by
developing and deploying complete telecom solutions for the entire spectrum of society.

LOOKING BACK, LOOKING FORWARD

Reliance Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by
Shri Dhirubhai H Ambani (1932-2002), ranks among Indias top three private sector
business houses in terms of net worth. The group has business interests that range from
telecommunications (Reliance Communications Limited) to financial services (Reliance
Capital Ltd) and the generation and distribution of power (Reliance Infrastructure
Limited).
Reliance ADA Groups flagship company, Reliance Communications, is India's largest
private sector information and communications company, with over 80 million
subscribers. It has established a pan-India, high-capacity, integrated (wireless and
wireline), convergent (voice, data and video) digital network, to offer services spanning
the entire infocomm value chain.
Other major group companies Reliance Capital and Reliance Infrastructure are
widely acknowledged as the market leaders in their respective areas of operation.

ABOUT SH. DHIRUBHAI AMBANI

Few men in history have made as dramatic a contribution to their countrys economic
fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left
behind a legacy that is more enduring and timeless.
As with all great pioneers, there is more than one unique way of describing the true
genius of Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot,
4

the leader of men, the architect of Indias capital markets, the champion of shareholder
interest.
But the role Dhirubhai cherished most was perhaps that of Indias greatest wealth creator.
In one lifetime, he built, starting from the proverbial scratch, Indias largest private sector
enterprise.
When Dhirubhai embarked on his first business venture, he had a seed capital of barely
US$ 300 (around Rs 14,000). Over the next three and a half decades, he converted this
fledgling enterprise into a Rs 60,000 crore colossusan achievement which earned
Reliance a place on the global Fortune 500 list, the first ever Indian private company to
do so.
Dhirubhai is widely regarded as the father of Indias capital markets. In 1977, when
Reliance Textile Industries Limited first went public, the Indian stock market was a place
patronised by a small club of elite investors which dabbled in a handful of stocks.
Undaunted, Dhirubhai managed to convince a large number of first-time retail investors
to participate in the unfolding Reliance story and put their hard-earned money in the
Reliance Textile IPO, promising them, in exchange for their trust, substantial return on
their investments. It was to be the start of one of great stories of mutual respect and
reciprocal gain in the Indian markets.
Under Dhirubhais extraordinary vision and leadership, Reliance scripted one of the
greatest growth stories in corporate history anywhere in the world, and went on to
become Indias largest private sector enterprise.

Through out this amazing journey, Dhirubhai always kept the interests of the ordinary
shareholder uppermost in mind, in the process making millionaires out of many of the
initial investors in the Reliance stock, and creating one of the worlds largest shareholder
families.

CHAIRMAN'S PROFILE
Regarded as one of the foremost corporate leaders of contemporary India,Shri Anil D
Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely,
Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural
Resources limited.
He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of
Information and Communication Technology, Gandhi Nagar, Gujarat.
Till recently, he also held the post of Vice Chairman and Managing Director of Reliance
Industries Limited (RIL), Indias largest private sector enterprise.
Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally
involved in every aspect of the companys management over the next 22 years.
He is credited with having pioneered a number of path-breaking financial innovations in
the Indian capital markets. He spearheaded the countrys first forays into the overseas
capital markets with international public offerings of global depositary receipts,
convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to

raise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the company
in January 1997.

HISTORY OF RELIANCE COMMUNICATION

Late Dhirubhai Ambani had a vision of making tools of communication available to
commoners thereby allowing them to overcome barriers of mobility. Likewise, Reliance
Communications is capable of delivering services covering entire gamut of information
and communication value chain. Their products and services include infrastructure
setting, applications and consultancy.
Brief history
Reliance Communications was set up as Reliance Infocomm in 1999 and from 2000
onwards laying of optical fibers started in Maharashtra, Gujarat and Andhra Pradesh.
Reliance Infocomm was inaugurated in 2002 and first of interconnect (POI) was
established in New Delhi in same year. Also in that year, Reliance Communications
commissioned their 1st optic fiber backbone. In 2005, this company launched global
roaming facility and CDMA services. Reliance Communications was formed in 2006 and
listed in Bombay and National stock exchanges.
Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (19322002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. It is India's
foremost truly integrated telecommunications service provider. With a customer base of
over 36 million including close to one million individual overseas retail customers,
Reliance Communications ranks among the top ten Asian Telecom companies. Its
corporate clientele includes 600 Indian, 250 multinational corporations and over 200
global carriers and owns and operates the world's largest next generation, IP enabled
8

connectivity infrastructure, comprising over 150,000 kilometers of fiber optic cable

systems in India, USA, Europe, Middle East and the Asia Pacific region. For more
information, visit:
Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D
Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely,
Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural
Resources.
He is also the president of the Dhirubhai Ambani Institute of Information and
Communications Technology, Gandhinagar
An MBA from the Wharton School of the University of Pennsylvania, Shri Ambani is
credited with pioneering several financial innovations in the Indian capital markets. He
spearheaded the countrys first forays into overseas capital markets with international
public offerings of global depositary receipts, convertibles and bonds.
Under his chairmanship, the constituent companies of the Reliance ADA group have
raised nearly US$ 3 billion from global financial markets in a period of less than 15
months.
Shri Ambani has been associated with a number of prestigious academic institutions in
India and abroad.
He is currently a member of:

Wharton Board of Overseers, The Wharton School, USA

Board of Governors, Indian Institute of Management (IIM), Ahmedabad

Board of Governors, Indian Institute of Technology (IIT), Kanpur

Executive Board, Indian School of Business (ISB), Hyderabad

In June 2004, Shri Ambani was elected as an Independent member of the Rajya Sabha
Upper House, Parliament of India, a position he chose to resign voluntarily on March 25,
2006.
Select Awards and Achievements

Voted the Businessman of the Year in a poll conducted by The Times of India
TNS, December 2006

Voted the Best role model among business leaders in the biannual Mood of the
Nation poll conducted by India Today magazine, August 2006

Conferred the CEO of the Year 2004 in the Platts Global Energy Awards

Conferred 'The Entrepreneur of the Decade Award' by the Bombay Management

Association, October 2002

Awarded the First Wharton Indian Alumni Award by the Wharton India Economic
Forum (WIEF) in recognition of his contribution to the establishment of Reliance as a
global leader in many of its business areas, December 2001

Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in Business and
Finance' and was introduced as the only 'new hero' in Business and Finance from India,
June 1999.

10

VISION OF RELIANCE COMMUNICATION

VISION
We will leverage our strengths to execute complex global-scale projects to facilitate
leading-edge information and communication services affordable to all individual
consumers and businesses in India.
We will offer unparalleled value to create customer delight and enhance business
productivity.
We will also generate value for our capabilities beyond Indian borders and enable
millions of India's knowledge workers to deliver their services globally.
Reliance Communications is now among the three most valuable private sector
companies in India, and the five most valuable telecom companies in Asia. In the current
Fiscal, Reliance Communications will spend Rs 16,000 crore to further expand and
strengthen its network coverage across India and the rest of the world.
In addition to organic growth, Reliance Communications will leverage the advantages
derived from this impressive financial platform to explore and pursue any significant
Opportunities available in the telecommunications sector. "We are currently evaluating a
number of inorganic opportunities in select international markets to further expand our
footprint," Ambani said.

11

Reliance Communications One India, One Tariff plan allowed millions to connect across
India at just one rupee a minute. The company was the first one to break the Rs 1,000
entry-barrier with the launch of the lowest-cost classic brand handset at Rs 777.
As per its expansion plan, Reliance Communications will have the single largest wireless
network in the world, covering over 900 mn Indians or more than 15% of the global
population. It will cover 23,000 towns or every single Indian habitation with a population
of over 1,000. Reliance Communications will cover almost 100% of all rail routes,
providing seamless voice, video, radio, and Internet connectivity to 14 mn commuters
every day. It will also cover almost 100% of all national highways, and 84% of all state
highways, giving millions of users the power to talk, text, surf, play, chat or simply stay
in touch across nearly the entire length of India's 2,00,000-km-long road network.
Having achieved tremendous growth, the main challenge for Reliance Communications is
to improve quality of service and ARPU. Its enterprise business is also not in a position to
compete with the global majors. Stock market valuations may boost the fortunes of an
entrepreneur, but Ambani needs to address the issues faced by the growing mobile
customer base, especially in India, where bureaucracy takes pride in checking the
businessman.

12

CORPORATE PROFILE
Organizations, like individuals, depend for their survival, sustenance and growth on the
support and goodwill of the communities of which they are an integral part, and must pay
back this generosity in every way they can... This ethical standpoint, derived from the
vision of our founder, lies at the heart of the CSR philosophy of the Reliance ADA
Group.
While we strongly believe that our primary obligation or duty as corporate entities is to
our shareholders we are just as mindful of the fact that this imperative does not exist in
isolation; it is part of a much larger compact which we have with our entire body of
stakeholders: From employees, customers and vendors to business partners, eco-system,
local communities, and society at large.
We evaluate and assess each critical business decision or choice from the point of view of
diverse stakeholder interest, driven by the need to minimize risk and to pro-actively
address long-term social, economic and environmental costs and concerns.
For us, being socially responsible is not an occasional act of charity or that one-time
token financial contribution to the local school, hospital or environmental NGO. It is an
ongoing year-round commitment, which is integrated into the very core of our business
objectives and strategy.
Because we believe that there is no contradiction between doing well and doing right.
Indeed, doing right is a necessary condition for doing well.

13

Board of Directors

Shri Anil D. Ambani - Chairman

Prof. J Ramachandran

Shri S.P. Talwar

Shri Deepak Shourie

Shri A.K.Purwar

14

ORGANIZATIONAL SET UP
CHAIRMAN

PRESIDENT

PRESIDENT

(PRESONAL BUSINESS) (ENTERPRISES BUSINESS)

PRESIDENT
(HOME BUSINESS)

SENIOUR V.P
V.P
GM
DGM
AGM
SENIOUR MANAGER
MANAGER
DUPTY MANAGER
ASST. MANAGER
MANAGEMENT TRAINING

15

Code of Conduct
(Adopted by the Company)
Reliance Anil Dhirubhai Ambani Group of Companies continually reviews corporate
governance best practices to ensure that they reflect global developments. It takes
feedback into account, in its periodic reviews of the guidelines to ensure their continuing
relevance, effectiveness and responsiveness to the needs of local and international
investors and other stakeholders.
The Code of Conduct(s) and Business Policies adopted by the Reliance Anil Dhirubhai
Ambani Group (RADAG) Companies are given here.
Values and Commitments
Introduction
Every significant management decision has ethical value dimensions. Managing ethics is
particularly relevant for RADAG Companies today because it is critical to understand
and manage highly diverse values in the workplace. Attention to business ethics is critical
during times of fundamental change times much like those faced now by businesses
like ours. In times of such fundamental change, values that were previously taken for
granted are now strongly questioned. Many of these values are no longer followed.
Consequently, there is no clear compass to guide us through complex dilemmas about

16

what is right or wrong. To that end, RADAG Companies Values and Commitments are
presented here. These should be used to guide our actions in business conduct.
Ethics and Values at RADAG Companies
Background
At RADAG Companies, the issue of ethics is simple: it is a simple process that involves
defining what is right or wrong, and then doing the right thing. Ethics Management at
RADAG Companies is about values and associated behaviors. It is a process of defining
values and ensuring that corporate and individual employee behaviors epitomize those
values. We at RADAG Companies believe that any business conduct can be ethical only
when it rests on the nine core values of Honesty, Integrity, Respect, Fairness,
Purposefulness, Trust, Responsibility, Citizenship and Caring. Strong commitments to
these high values have long been building principles for RADAG Companies. These
values are not to be lost sight of by anyone at RADAG Companies under any
circumstances irrespective of the goals that are intended to be achieved. To us, means are
as important as the ends. Though the deeper significance of these values for us can not be
captur ed in words, a brief description of what we really feel about these virtues is
outlined below:
Honesty
We are committed to be truthful in all our actions. We strive to be honest and forthright
with one another and with all our stakeholders.

17

Integrity
RADAG Companies insists on honesty, integrity and fairness in all aspects of its business
and expects the same in its relationships with all those with it does business. There exists
a clear vision and picture of integrity throughout RADAG Companies. Our reward and
promotion systems are aligned with this vision of integrity. Upholding the RADAG
Companies reputation is paramount. We are judged by how we act. Our reputation will be
upheld if we act with integrity in all our dealings, even at a personal level, and we always
do what we think is right at all times. We say what we mean, and deliver what we
promise, and promise to stand for what is right. We always honour all our commitments.
We stand for loyalty and trustworthiness.
Respect
We are committed to treat everyone fairly and with respect and dignity. We appreciate
and value the skills, strengths, and perspectives of our diverse workforce. We request the
uniqueness of each employee. We believe that each employee makes a meaningful
contribution in RADAG Companies success.
Fairness
RADAG Companies is firmly committed to fairness and objectivity in all its action and
interactions. Justice and fairness imbibed in the Organizations fabric ensure procedural
fairness, impartiality and consistency in RADAG Companies operations.

18

Purposefulness
RADAG Companies sees its activities in terms of higher purposes and ideals. This
purposefulness is a way of operating which ties RADAG Companies to its environment
at a mutually beneficial dimension.
Trust
We endeavor to foster a participatory work environment where trust and confidence
between team members is spontaneous. We always encourage teamwork with open,
candid and speedy communication.
Responsibility
Our employees are expected to demonstrate highest levels of personal responsibility and
continually affirm that they are responsible to themselves for the pursuit of excellence. At
RADAG Companies accountability is individual rather than collective. Our employees
are committed and enthusiastic to assume responsibility for actions for the organization.
Citizenship
We are a fiercely patriotic company, fully committed to achieving and participating in
every conceivable way in the progress and integrity of India. We are committed to obey
all the law s of India and the countries in which we do business and to do our part to
make the communities in which we live better.

19

Caring
Compassion, sharing and kindness are values that we try to inculcate in our decision
making process to achieve fairness. It is imperative that each one of us gets intensely
driven from the heart towards upholding of these values in our day to day conduct. This
initiative will further stimulate the creation and maintenance of a highly ethical work
environment.
Commitments
Background
A firm belief that every RADAG Companies team member holds is that the other
persons interests count as much as his / her own. It is not surprising that RADAG
Companies has always been able to strike a mutually profitable equilibrium with ease
while interacting with diverse internal and external stakeholder groups. RADAG
Companies strives to make the good of these diverse stakeholder groups as part of its
good. RADAG Companies recognizes that maintaining the trust and confidence of all its
stakeholders is crucial to its continued growth and success. We are aware that a company
must be an integral part of the society in which it operates: that it must fulfill a number of
different expectations financial, social and environmental: and tha t there is no
substitute to being right. We seek success by being sensitive and alive to the interests and
concerns of others in the society, and by working constructively with them to find
solutions of mutual benefit. In pursuit of these values outlines above, we are committed
to the ethical treatment of all our stakeholders.

20

Commitment to Stakeholders
In all our relationships we demonstrate our steadfast commitment to all our stakeholders:
Our employees
RADAG Companies recognize that its commercial success depends on the full
commitment of all employees. We are committed to respect the human rights of our
employees. We strive to treat our employees with honesty, just management, due dignity
and fairness. We are committed to provide our employees with a good, safe and healthy
environment and competitive terms and conditions of service. RADAG Companies
promotes the development and best use of human talent. It encourages the involvement of
employees in the planning, direction and fair appraisal of their work. The employees are
also encouraged to participate in the application of these ethics and values within the
company.
Our customers
We are committed to produce reliable, world-class quality products and services,
delivered on time, at a fair price. RADAG Companies strives to win and maintain
customers by developing and providing products and services which offer value in terms
of price, quality, safety and environmental impact, which are supported by the requisite
technological, environmental and commercial expertise.

21

Our environment
RADAG Companies are committed to acting as a concerned and responsible community
participant reflecting all aspects of good corporate citizenship. RADAG Companies are
committed to achieving the global standards of health, safety and environment. RADAG
Companies works with its community by volunteering and supporting education, medical
welfare and other worthy causes that lead to sustainable development.
Our shareholders
We are committed to pursuing sound growth and earnings objectives and to exercising
prudence in the use of our assets and resources. Enhancing shareholder value remains the
prime driving force of RADAG Companies business and financial decisions. We will
ensure our success by satisfying our customers and increasing shareholder value.
Our lenders and other investors
We are committed to truthful disclosure of all material facts and the regular and timely
payment of all our debt service obligations.
Our Suppliers and other service providers
We are committed to fair competition and the sense of responsibility required of a good
customer.

22

The government
RADAG Companies are fiercely patriotic company and is enthused and proud to be a
home-grown enterprise. We are committed to the payment of all-applicable taxes and
duties and adherence to allapplicable laws and regulations.
Ethics Management
RADAG Companies have established an elaborate Ethics Management Organization to
underscore our commitment to ethical conduct throughout our Company. It is a key part
of vigorous corporate-wide efforts to p romote a positive and ethical work environment.
Ethics Compliance Process
RADAG CompaniesCode of Ethics and Business Policies are applicable to: all
personnel in the management cadre; and all full-time consultants, representatives,
suppliers, contract ors and agents Applicability of the code and policies to other
employees will be reviewed at a later date.
Step 1 : Adoption and Acceptance of the Code and Policies
All employees should adopt and accept the code and policies with immediate effect. A
letter containing an affirmation / undertaking to that effect will be kept on record from
each employee in and above the management cadre. This will be a one-time requirement.
Such acceptance of the code and the policy will be considered as an automatic
amendment of the terms and conditions of employment as outlined in the letter of

23

appointment. Refusal by an employee to accept this policy / code will lead to his / her
dismissal.
Step 2 : Disclosure
Every person covered under this code shall submit, no later than fifteen days from the
date of the acceptance letter as explained in step 1, to the Ethics Office all the information
required for the implementation and enforcement of the Code of Ethics. This will also be
a one-time requirement
Step 3 : Annual Reporting
Every person covered under this code shall file, before each January 1, with the Ethics
Office: an affirmation of personal compliance with Code of Ethics and Business Policies
in the preceding year, and a statement listing all his potential conflicts of interest as
defined in the Code of Ethics, or if there are none, a statement to that effect. the duly
filled questionnaire on ethics compliance; and the duly filled information disclosure
forms.
Step 4: Compliance review process
The Ethics Compliance Process comprises of the following:
1. Employees are urged to resolve all conflicts of interest and violations of the policy by
self-regulation.

24

2. Ethics Office will use information collected from the disclosure and annual report
process and if required obtain additional information to ensure that no conflict of interest
or violation of ethics policy exists.
3. Conflicts of interest and violation of the policy will be promptly resolved by
immediate termination of relevant contracts and / or appropriate disciplinary action.
4. For current year (2006 ), all conflicts of interest and violation of the policy will be
resolved by termination and / or disciplinary action within 15 days of acceptance of the
policy / code.
The employee should note the following details:
All actual / existing conflicts of interest and violations of the code should be promptly
resolved by the employee by the process of self-regulation involving immediate
termination of relevant contracts / arrangements. If the employee cannot for any reasons
resolve conflicts and violations by self-regulation, he or she should to seek clarification
of, and discuss questions about, each actual or potential conflicts and violations of the
policy with the Ethics Office. Each actual or potential conflict of interest or violation of
policy should be reported promptly with full disclosures to the Ethics Office as soon as
the conflict / violation arise. Employee must also note the conflicts / violation in his / her
annual business ethics report. Requests for a conflict of interest and violation of policy
determination will be reviewed on a case-by-case basis. The request should include, as a
minimum, the following information: A description of the employees duties and
responsibilities with RADAG Companies . In respect of actual or potential conflict of

25

interest, a description, in general terms, of the proposed outside activities to be performed

by the employee, including the name, product lines, and market of the outside company
or business in which the employee proposes to become involved.
A description of the relationship of the outside company or business to RADAG
Companies , if any (for example, supplier, customer, similar products o r, competitor).
The proposed level of the employees involvement in, or proposed position to be held
with, the outside company or business (for example, owner, employee, representative,
consultant, advisor). Any other details in respect of an actual or p otential violation of the
code. If the situation is deemed not to be a potential conflict of interest or a violation of
the code, management should notify the employee of the decision in writing. When the
potential conflict of interest or a violation exists and it is considered to be unacceptable
the Ethics Office should promptly resolve the matter by initiating the actions that lead to
termination of relevant contracts and / or appropriate disciplinary action. All information
disclosed to management as required by this code shall be treated confidentially, except
to the extent necessary to protect the Companys interest; principles of natural justice
would be applicable to the decisions and review processes of the Ethics Office.
Step 5: Ongoing Counseling and Ethics Education
In order to support its ethics programme, RADAG Companies will develop a
comprehensive ethics education and communication programme. These programmes will
be developed to provide employees with job-specific information to raise their level of
awareness and sensitivity to key ethical issues. While strongly recommending that

26

employees err on the side of the caution, to begin with, here are some practical ways to
hone individual sensitivities towards ethical dimensions in decision making.

27

PRODUCTS AND SERVICES

MOBILE
Reliance Base Phone
Reliance Mobile
Reliance Data Card
Reliance Voucher, E-Recharge
Reliance PCO
Reliance Broad Band

STD CALLING CARD

MRP

TALKTIME

VALIDIY

ON-NET

OTHER

(NIGHT)
RS. 95

84.66

1 5DAY

1.25

RS. 115

102.35

15 DAY

1.20

RS. 125

111.25

15 DAY

1.20

RS. 225

200.25

30 DAY

1.10

RS. 280
RS. 525
RS. 650

249.20
467.25
578.50

30 DAY
30 DAY
30 DAY

1.10
RS. 0.40
FREE

RS. 1.00
RS. 1.00

28

PRODUCTS
Rs. 55

FULL T.T of 55 (off net 43+on net 12)

TOP

Rs. 77

FULL T.T of 77(off net)

UPs

Rs. 210

TALK TIME of Rs. 222 (off net)

Rs. 310

TALK TIME of Rs. 333 (off net)

Rs. 510
Rs. 195

TALK TIME of Rs. 555 (off net)

Local on-net mobile unlimited FREE (validity 30 days)

Rs. 496

Local & STD on-net mobile unlimited FREE (validity 30 days)

Rs. 35

All STD@ Rs. 1 per minute (validity 30 days)

Rs. 79

All Local@ Rs. 0.50/min and all STD@ Rs.1/min (valid. 30

STVs

days)
Rs. 49
On-net Local@33PAISE, Off-Net Local@49 Paise (valid. 30
Rs. 99
days)
Rs. 98
On-net Local@33PAISE, Off-Net Local@Paise, all STD@99
Paise (30D)
On-net Local FREE between 10PM to 8AM& other local@50
paise (30D)

29

Rs. 250

FREEDOM TARIFF, TALKTIME Rs. 147.5 AND VALIDITY

30 DAYS
F.T, TALKTIME RS. 888 AND VALI. OF 8 MONTHS

RCVs

Rs. 888
Rs. 399

Talk Time 175/ & Local On-net Unlimited FREE ( 30 days)

Rs. 499

Local Reliance Mobile & Reliance Smart Unlimited FREE ( 30

days)

UNTalk Time Rs. 399.37 & Local On-net FREE B/W 11pm to
LIMITED Rs. 533
E-SMS

Rs. 49

6am, ( 30 D)
500 LOCAL SMS FREE & VALIDITY 30 DAYS

RELIANCE MOBILE HAND-SET

MOBILE

CUSTOMER PRICE

RETAILAR PRICE

RD LG 3000

1199/-

1165/-

RD LG 3500

1299/-

1265/-

RD LG 3600

1799/-

1690/-

RD LG 6100

2699/-

2540/-

FULL NAME OF SOME KINDS OF SERVICE

LTV Life Time Validity
CAF Customer Application form

30

GSK Get started Kit

FWP Fix Wireless Phone
STV Special Tariff voucher
OTAF Over The Air Fulfillment
FRC First Recharge Coupon
GSM Global System of Mobility
CDMA Code Dual Module Assessment

31

Mobile : CDMA | GSM

Wireless Phone
Wireless Terminal
BlackBerry
Roaming
BroadNet
Reliance Landline
Reliance Netconnect
R World : CDMA |
GSM
Reliance Global Call
Reliance Passport
Reliance IPTV
Common Service Center

BlackBerry
Office Centrex E1DID
One Office Duo
Audio Conferencing
Reliance PCO
Toll-Free ITFS
Broadband
Business Broadband
Internet
Leased Line IPLC
Ethernet Leased Lines
Virtual Private Network
(VPN)
Wireless Data VPN
Video Conferencing
Internet Data Center (IDC)

32

Mobile :
CDMA
Prepaid
Designed for Your Calling Needs
Reliance Mobile postpaid plans are 'designed to fit' your calling needs. If you are looking
for some great tariffs, we are sure to have one appropriate for you. You can choose your
plan from a variety of affordable tariff plans.
Local Plans

Plan name

Rental
Clip
Plan Charges
Monthly commitment
Free SMS(Rs)

Free intra circle talk time

worth Rs.

SP 149 Supe Supe NJ

r 199 r
250
JAAD
Grou 199 RJ
U 249
p Loca
l
124
199 199 250 249
25(option 0
0
0
al)
0
0
0
0
124
199 199 250 249
NA
0
0
0

NA

NJ 750
Plan

750
0
0
750
NA

150
Rs.150
Local (Intra &
150
& Intercircle)
(Loca Intra - = 1500
l) Onnet onnet mins
+
free@.15/
Offnet
min

My My
local MBL
299 Unltd
R Onnet
770
299 770
0
299

770

Rs
150
Loca
l
onne
t&
Rs
150
local
offn
et

33

Intra circle
On Net

0.5

Cell
Fixed

0.5
1

1
1

Inter circle
On Net

1.5

Cell
Fixed
International
US, Canada,Fixed Lines
in
Europe,Australia,Newzea
land and South East Asia
Mobile phones in
Europe,
SAARC,Gulf,Middle
East,UAE,Africa and
Rest of the world.
Bissau,Nauru,Norflok
island,Sao
Tome,Sakhalin,Solomom
n
Island,Tokelau,Tuvalu,Va
nuatu
Rate /SMS(164
characters)
Local SMS
National SMS

0.05 0.49

0.5

0.50

0.15

0.49
0.49

0.5
0.5

0.50
0.50

0.8
1.2

1.5

1.5

1.5

1.5

1.5
1.5

1.5
1.5

1.5
1.5

1.5
1.5

1
1

1.5
1.5

Onnet
Mobile
=0
1.5 Onnet
others
@ Re.
1
1.5
1
1.5
1

6.40

6.40 6.40 6.40

6.4

6.40

6.40

6.40

9.19

9.19 9.19 9.19

9.19

9.19

9.19

9.19

40.00

40.00

40

40.00

40.0
40.00
0

1
2

1
2

0.5
1

1
2

40.0
40.00
0

1
2

0.5
2

Onnet
Mobile
=0
0.50
Onnet
others
@ .50p
0.50 0.50
0.50 0.50

1
2

0.5
1
34

International SMS

Roaming Rates
Local
Onnet
Off net
Landine

1
1
1

1
1
1

1
1
1

1
1
1

1
1
1

1
1
1

1
1
1

1
1
1

1.5
1

1.5
1

1.5
1

1.5
1

1
1

1.5
1

1.5
1

1
1

STD
Incoming

Post paid
Load it forget it Discover the power of prepaid. No more headaches of paying
monthly rents, or the shock of running up huge bills. Our prepaid plans are specifically
designed to suit each and every budget. We offer a wide choice of plans with economical
tariff rates.:
Basic Plan:

Tariff

Roaming

All Local Calls

Rs. 0.99

All STD Calls

Rs. 1.50

All Incoming & Local Outgoing calls

Rs.1.00

All STD Outgoing calls

Rs.1.50

International Call Rates :

35

New Tariff
One
All other

Countries/Region

Nation
Plans
Plans

USA, Canada, Fixed lines in Europe, Australia, New Rs.6.00 per

Rs.6.40

Zealand

min.

per min.

Rs.8.00 per

Rs. 9.19

min.

per min.

Rs.40.00

Rs. 40.00

per min.

per min.

Mobile phones in Europe, Bangladesh, Bhutan,

Maldives, Gulf, Middle East, UAE, Africa, Rest of
World
Cook Island, Cuba, Diego Garcia, Guinea Bissau,
Nauru, Norfolk Island, Sao Tome, Sakhalin,
Solomon Island, Tokelau, Tuvalu, Vanuatu
Satellite calls to Inmarsat region (00870) - call rate at Rs.5.83/second
National Roaming :

All Incoming & Local Outgoing calls

Rs.1.00

All STD Outgoing calls

Rs.1.50

SMS

Local

Rs.1.00

Application

Rs.3.00

National

Rs.2.00

international

Rs.5.00

SMS 51234.
Get tips on lifestyle, sports, news cricket scores, entertainment and a whole lot more. Just
SMS 51234.
Reliance Mobile World.
Experience movie clips, music, TV news channels, live cricket updates and more only on R
World just at the press of a button. (Available on select handsets)

36

Reliance Netconnect.
Get connected to the Internet instantly and experience high speed access of up to 144 Kbps,
even while you're on the move. With RIM Prepaid's revolutionary Reliance Netonnect.
Value-added services at the best rates
Voicemail retrieval will be charged at local call rates to RM i.e. 99 paise per minute.

Reliance Netconnect has no rental, Just usage charge.

More coverage. More clarity. More affordable.

A 80,000 km seamless, pan-India fibre optic backbone ensures a congestion free network
and almost zero call drops, in addition to superior voice clarity in every corner of the
country.
GO MOBILE WITH RELIANCE MOBILE PREPAID'S UNBEATABLE OFFER
For further details contact any of our Reliance Worlds / Authorised Retail Centers /
Independent Sales Agents or call 30336969
Conditions Apply. Incoming calls are free in home circle only and not while Roaming.
Reliance Communications Limited reserves the right to withdraw and or alter any of the
terms and conditions of this offer at any time without prior notice. For circle definition click
here. This brochure contains information for the Guidance of customers without creation of
liability. Marketed by Reliance Communications Infrastructure Limited.. Internet services
provided by Reliance Communications Infrastructure Limited

GSM

37

India's best tariff plan...

Welcome to Reliance Mobile GSM Service with 3G Ready network capabilities.
Reliance Mobile is the only operator in the country with CDMA and GSM dual
technology. Our next generation GSM network lets you enjoy seamless coverage across
India and unleashes a world of endless possibilities. Beyond calling and messaging, it lets
you e-mail, MMS, download videos, get live cricket scores, listen to music of your
choice, blog and even surf the Net. All this made vey simple, flexible and convenient to
meet your every demand.
So let's get started and explore our unparalled services that will bring alive your
conversations and enrich your every experience like never before.
Base Tariff Plan

All Local/Intra Circle Calls

Rs.1.00

All STD Calls

Rs.1.50
All Incoming

Rs.1.00

& Local
Outgoing
Roaming

calls
All STD

Rs.1.50

Outgoing

SMS

calls
Local
Application
National

Rs.1.00
Rs.3.00
Rs.1.50

38

international

Rs.5.00

International Call Rates :

Countries/Region

All other Plans

USA, Canada, Fixed lines in Europe, Australia, New

Rs.6.40 per min.

Zealand
Mobile phones in Europe, Bangladesh, Bhutan, Maldives,

Rs. 9.19 per min.

Gulf, Middle East, UAE, Africa, Rest of World

Cook Island, Cuba, Diego Garcia, Guinea Bissau, Nauru,

Rs. 40.00 per min.

Norfolk Island, Sao Tome, Sakhalin, Solomon Island,

Tokelau, Tuvalu, Vanuatu

BLACK BERRY
It's smart and stylish!
BlackBerry from Reliance Mobile is empowered with a smart CDMA technology that
allows faster downloads of emails and attachments, faster internet browsing, instant
chats, and much more. Whether you are a working executive, a student, a professional or
a businessman operating on your own, BlackBerry from Reliance helps you
communicate better and stay connected, always

39

Easy communication with colleagues, friends and family:

Experience clarity and reach on through the Reliance network across 15, 000 towns and 4
lakh villages as well as key national highways and major railway routes in India on
BlackBerry .
Sending/receiving e-mails:
With the BlackBerry from Reliance Mobile , you can easily send/receive pop3 enabled
e-mails from wherever you are
Text & Multimedia Messaging
communicate with your colleagues through an easy mode of SMS & MMS
Instant messaging
You shouldn't have to quit chatting just because you're away from your computer. now,
you can stay in touch with all your Im contacts just about anytime on yahoo! Messenger
and googletalk from wherever you choose. On your BlackBerryfrom Reliance
Mobile smartphone you'll find many of the same desktop instant messaging features you
already know and love.
Organize work efficiently:

40

You can organize your work and schedule your activities easily with a BlackBerry
device from Reliance Mobile.the BlackBerry is packed with applications, which
include:
calendar
address book
task list
memo pad
calculator

41

RESEARCH METHODOLOGY
A Research Design is the framework or plan for a study which is used as a guide in
collecting and analyzing the data collected. It is the blue print that is followed in
completing the study. The basic objective of research cannot be attained without a proper
research design. It specifies the methods and procedures for acquiring the information
needed to conduct the research effectively. It is the overall operational pattern of the
project that stipulates what information needs to be collected, from which sources and by
what methods.
RESEARCH PROBLEM
Collection of Data of other companies Tata indicom, Airtel & BSNL
Retailers some time gives wrong data
Limitation of time and money

RESEARCH OBJECTIVE

To know the demand of Rcom bundle offer along with LGRD 3000 and 6100
as Ill as the demand of Rcom Bachat pack Sim in the market

To help in development and introduction of new product

To identify the company position among competitors

To determine those factors which persuade retailers for sale of RCOM

sims/product

42

To find out which type of schemes retailers prefer and why?

To study the effect of irregular supply on the sale of the product

SUB OBJECTIVE

To compare the Airtel and Tata indicom Bundle offer with RDLG
3000, 3500 & 6100 for analyzing the status of RCOM Bundle Offer

To identify the Market share of RCOM

To find out the basic problems of retailers

To find out the performance of Distributor

To find out the basic problems of Channel of Distributor

To find out the Claims pending of Retailers

INFORMATION REQUAREMENT
Complete Price structure of Rcom, Airtel & Tata indi.offer which includes

Sim Processing Fees

Discount Offered

Schemes offered

Service Tax

SOURCES OF INFORMATION

Data collected from the Company

43

Secondary Data

Internet

Retailers

Distributor

Sales Executives

Other Trainees (Runner)

44

FINDINGS
RELIANCE COMMUNICATION LIMITED
Strength

Low Entry Cost

Commission Structure

Fast Activation Process

Network

Connectivity

Data GPRS

Opportunity

Weakness

Branding Image

Distribution problem

Limited product portfolio- Only

Mobile

Lack of Competitive Strength

Limited Budget

Threat

Preference of GSM over CDMA

Political destabilization.

New Specialist Application

New Entrants

Rural Telephony

IT Development

New Market, Vertical, Horizontal

Market Demand

Competitors` Vulnerabilities

Seasonality, Weather Effects

45

PROBLEM BEING FACED

Lack of communication between retailers and distributor
Lack of improper distribution channel
Competitors
Not regular visit of DSE and Runner
All retailers are not aware of new scheme of RCOM
Lack of sales promotion and advertisement
Retailer doesnt get claim at proper time
No visit of TSM or any other person to the retailers shop

WHAT DOES COMPANY EXPECT TO DO BY SOLVING THE PROBLEM

Customer Satisfaction
Retailer Satisfaction
Increase in Sale
Sales Promotion
Proper Distribution Channel

46

Conclusion
Indian economy is an emerging one and is growing very fast at the average GDP rate 89% so in this emerging market competition level among telecommunication services
provides new players are coming who will necessarily intensify the competition. New
products and new schemes are being offered by the telecom service providers. The need
for large information capacity has grown tremendously due to the demand of real time
information. Telecommunication has now become a major information transmission
system and telecom has undoubtedly emerged as the most important industry in India.
Indian telecom companies are putting in their best offer to rope in major telecom
operators of the world e.g. Vodafone, Aircel and MTN etc. are playing their role in
synergy with the operation of the Indian companies. Process of acquisition and merger
are in process and future will be only for those companies who have an edge over others
in the field. Service provided and the better quality of network etc. is provided at
affordable cost. In this process of competition it is assumed that only those companies
will survive who adopt suitable market strategy and technology innovation and up
gradation to suit the aspiration and demand of the consumer.
RCOMM cellular ltd. An Anil Ambani Group of cos. Is very fast catching up with the
market by providing cheaper calling rates. The market strategies adopted by its
executives are bearing fruits and the company although being the Second one to enter the
market of Delhi has found a suitable niche and recognition in the consumer. But this is
not a thing for self contentment as the survey reveals that in network, service and
distributor, its place is very far behind to other competitors viz. Airtel, MTNL, and Tata
47

indicom etc. so to withstand the competition resources mobilization and technological

innovation on the part of cos. To upgrade its quality of network and services is urgently
called for.
Market access and growth is alright but the improvement of quality on the above counts
is necessity of the time.

Retailers Finding
Services provided by Retailers: All the retailers are dealing in all services i.e. providing Recharge Voucher, SIM, and
Tariff Voucher of all the cellular service companies present in Delhi zone. Also most of
them provide only pre-paid connection.
Satisfaction: Most of the retailers i.e. around 74% of respondents are satisfied with RCOMM brand,
10% of them push RCOMM brand to the customer and rest 16% retailers are not satisfied
with RCOMM brand due to claim pending and the distributor. The retailers dont get
schemes communicated in time by distributor and distributor does not provide RCV & eTop properly.

48

Problems: Around 15% of the respondents that there is network problem with RCOMM, on the
other hand they found its competitors viz. Airtel, BSNL, TATA indicom network
connectivity of very good to good level.
Around 16% retailers which are under puja enterprises distributor projected
problem with distributors. They dont get schemes communicated in time by distributor
and distributor does not provide RCV & e-Top.
Support from company: Most of the retailers ensnared that they are supported by the companies personnel &
companies helpline.
All companies provide POP at right time and in adequate number.
Claim process:In case of RCOMM process is be claimed very belatedly i.e. almost 77% of the cases take
60-90 days, where as in case of Airtel most of the i.e. 88% is being finalized in time limit
0-30 days.
The claim process services of other competitors viz. AirCel, Smart, & Tata Indicom are
almost at par with the IDEA cellular ltd.

49

Bibliography

2007 Annual Corporate Report

RELIANCE COMMUNICATION's Corporate History

Web

www.RELIANCE COMMUNICATION.com

www.google.com

www.wikipedia.org

www.yahoo.com

50