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ClickBook Lite PDF
ClickBook Lite PDF
ClickBook Lite PDF
Fabian Lim
iv
table of C ontents
Preface ...............................................................................................xiii
Foreword ...........................................................................................xiv
Introduction.......................................................................................xx
How to read this book.......................................................................................................... xxi
vii
Table of Contents
New Rule of Entrepreneurial Success #5: Fail Faster................................................... 33
New Rule of Entrepreneurial Success #6: Dont Follow Your Passion.................. 36
New Rule of Entrepreneurial Success #7: Dont Reinvent......................................... 38
New Rule of Entrepreneurial Success #8: Your Network
Determines Your Net Worth!............................................................................................... 40
New Rule of Entrepreneurial Success #9: Build Your Business
Around Your Lifestyle!............................................................................................................ 42
New Rule of Entrepreneurial Success #10: Build Flight Time The 10,000-Hour Rule............................................................................................................ 43
New Rule of Entrepreneurial Success #11: Equifinality............................................. 45
New Rule of Entrepreneurial Success #12: Matter of Time...................................... 46
New Rule of Entrepreneurial Success #13: Choose To Be Right Or Be Rich?............. 48
The Game................................................................................................................................... 50
The Analysis............................................................................................................................... 51
New Rule of Entrepreneurial Success #14:
Be Solution Focused!.............................................................................................................. 53
The 13 Deadly Sins of Entrepreneurship......................................................................... 58
48 Lessons Learnt on the Way to the Top....................................................................... 59
37 Life & Success Self-Analysis Questionnaire (Please Answer
Questions With Brutal Honestly!)....................................................................................... 61
New Rule of Entrepreneurial Success #15:
You Dont Have to Be the Best, Just Be Better Than the Rest!.................................. 65
Universal Success SecretThe Magic of Giving........................................................ 70
viii
Table of Contents
Google AdWords Keyword Tool......................................................................................... 87
Contact Form at SharesXPert.com.................................................................................... 89
How to Handle and Manage Rejection........................................................................... 92
Bonus magic question: How do you reap a lifetime of rewards
from this one JV? ................................................................................................................... 93
ix
Table of Contents
Data Protection and Security............................................................................................128
Productivity.............................................................................................................................128
Communication.....................................................................................................................129
Business Intelligence............................................................................................................129
Data Protection and Security Tools.................................................................................129
Implement Anti-Theft Security with PreyProject.......................................................129
Backup Files Online with SugarSync..............................................................................131
Manage Passwords with 1Password...............................................................................132
Productivity Tools..................................................................................................................134
Task and To-Do List Management with Producteev.................................................134
Organize Your Schedule with Google Calendar.........................................................135
Organize Your Notes with Evernote................................................................................137
Share Files and Folders with Dropbox...........................................................................138
Mobile Document Editing with Quickoffice................................................................139
Remote Access with LogMeIn...........................................................................................141
Project Management with Trello.....................................................................................142
Project Management with TeamworkPM.....................................................................144
Mockups and Wireframes with myBalsamiq...............................................................145
Speech Recognition with Dragon Dictate....................................................................147
Expense Management with Expensify..........................................................................148
Communication.....................................................................................................................149
Private Network Social Collaboration with Yammer.................................................149
Instant Messaging with HipChat.....................................................................................151
Web Conferencing with GotoWebinar..........................................................................152
Video Broadcasting with LiveStream.............................................................................154
Call Management with TollFreeForwarding................................................................155
Business Intelligence............................................................................................................156
Web Analytics with Google Analytics............................................................................156
Real-Time Web Analytics with Woopra..........................................................................158
Website Monitoring with Pingdom................................................................................159
Mobile Business Intelligence with Roambi..................................................................160
Real-Time Business Dashboard with GeckoBoard.....................................................161
Whats In My iPad?................................................................................................................162
iPad Bluetooth Keyboard with Brydge..........................................................................163
My iPad Productivity Apps.................................................................................................164
My Essential iPad Business and Productivity Apps...................................................164
Table of Contents
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Table of Contents
Communication.....................................................................................................................192
Business Intelligence............................................................................................................193
Duplicate Content Checker...............................................................................................193
Outsourcing............................................................................................................................193
xii
preface
hen you start reading Click!, you cannot help but be amazed at what
Fabian is achieving in helping entrepreneurs.
Fabian skillfully weaved together the critical components that help you, the
entrepreneur to be successful.
Fabian is an authority on Internet marketing and harnessed the power of
experience as a business consultant with one of the top consulting companies in
the world with his innovative ways in business.
A game changer indeed and an exciting entrepreneur to watch!
Boyd Au
Founder and Former Chairman,
Enzer Corporation Limited
xiii
foreword
xiv
Foreword
Fabian and his lazy yet successful lifestyle remained my inspiration as I launched
my own Internet business online and speaking business around the United
States. As I learned more and more from him, I was able to grow the success of
my businesses into unthinkable heights. When Fabian invited me to his premiere
Asia Internet Congress in 2007, my dream of becoming an International platform
speaker came true as I took a seminar stage outside of the United States for the
first time at the Singapore Expo.
Im sure you have heard of the phrase, work hard, play hard. Well, Fabian Lim is
nothing like this. While Fabian has his hobbies and enjoys a relaxing lifestyle, I
can honestly say that after spending so much time with Fabian, often for days,
weeks and even months at a time, very little of his schedule is devoted to actually
working. To his credit, when Fabian is working, he is very focused and productive.
Through the mobility of his business and flexibility of his time, Fabian can literally
whip out his iPad or smart phone at any time during the day no matter where he
is, and instantly be in business. Then, within a matter of minutes, he is often finished with his work and returns to planet Earth to enjoy the company of his family
and friends. Such is the life of a successful Internet entrepreneur.
With his deep knowledge in Internet Marketing, Fabian is able to build and
run winning businesses like clockwork. Fabian is the ultimate poster boy
for achieving success without necessarily being an expert in the niches he
conquers. For example, he impressed the world by not only penetrating, but
also eventually making a huge impact, in the stock trading system industry. He
created SharesXPert.com, a system that is not just a money making machine
for him, but for thousands of his students who also use the system, all with no
previous trading experience to begin with.
He has also created projects in the topics of real estate, personal development
and NLP. Fabian achieved this, building completely new businesses from the
ground up, by not reinventing the wheel, as many of us have been taught to
do so since a young age. Rather, Fabian practiced exactly what he preaches to
his students, which is to joint venture with other expertsand simply by being
better than the rest (he reveals his winning joint venture strategies in Part 3 of
this book).
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Foreword
Fabian understands business, and he understands exactly what he needs to do in
order to grow his already successful businesses. Ever since Ive known Fabian, his
vision has always been to create a made-for-IPO or made-for-trade-sale Internet
business. As mentioned, when Fabian focuses on something, he really puts in the
work to make things happen. Within a short span of time, Fabian has created not
just one, but two Internet start-up businesses, designed right from the beginning to achieve this goal. In fact, these projects are so revolutionary that they
already have investors eager to invest, and with the first start-up already receiving
funding from the Singapore Government. Talk about extraordinary results with
nothing but the power of knowledge! Sheer brilliance.
Let me get straight to the point. Fabian Lim is the epitome of a lazy mans way
to build a multi-million dollar empire from your home. His current lifestyle and
countless high-ticket toys and hobbies speak for themselves. If you want to replicate Fabians success and experience this lifestyle for yourself, read every word of
this book. You are holding on to Gold.
Does the Internet lifestyle exist? Absolutely. Fabian and I are living proof, and so
are many of our students and clients who are taking action. Whether you want
to travel, settle down, or just create a life of no financial worries for you and your
family, the Internet dream is what you make it to be.
Dont let this book collect dust on your bookshelf. Read it, apply it, read it again,
and apply more. You have all the information you need to be a lazy millionaire in
your hands, and we welcome you to click your way to living your own Internet
lifestyle, building financial freedom, and becoming the next success story!
- Simon Leung SimonLeung.com
xvi
abian has been a serial entrepreneur all his life. His first foray into
entrepreneurship began at the age of sixteen, when he started his first
business: a mobile disco company called Pastels Remix. The highlight of this
business was when he won first prize in a local DJ competition two years later.
During university, he played the piano professionally to fund his school fees. His
first piano-lounge gig was at Changi Aiport in Singapore, where he was a resident
pianist at the Terminal 2 departure lounge for over a year. During his final year
in university, he became fascinated with the art of magic and began to hone his
skills in prestidigitation and conjuring, eventually turning his well-honed magic
skills into a business by performing magic at children parties, company functions,
and private events.
After graduating from university, Fabian joined Texas Instruments in Singapore
for a year before moving on to Deloitte Consulting. During the six years in Deloitte, Fabian rose quickly from an entry-level consultant to a manager. There, he
advised regional and global clients in the Energy, Tourism, Manufacturing, and
Public Sectors in the areas of strategic planning and development, business process re-engineering, and financial modeling and analysis. His clients included esteemed ones like the Ministry of Finance and Tourism in Maldives, SP Services in
Singapore, Tenaga Nasional Berhad in Malaysia, National Power Corporation in
the Philippines, and Guo Hua Power Corporation in China.
During his stint at Deloitte, Fabian picked up wedding videography as a hobby.
He transformed it into a business under the Fabian Lim Productions brand, after
leaving employment in 2002. While running his wedding videography business,
he started exploring Internet marketing. He eventually retired from the wedding
videography business in 2007 after his online income outgrew his video production income.
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xix
I ntroduction
xx
Introduction
Today, I count myself as one of the privileged few who do indeed live a New Rich
lifestyleand in fact have been doing so for the last couple of years. I wake up at
11:30 a.m. on a normal day and run my businesses from the comfort of my bedroom. Im able to take nine-week holidays if I choose to and travel in five-star luxury.
The purpose of this book is to share my decade-long Internet entrepreneur journey with you, in hope that you, too, can one day (sooner than later) embrace and
ultimately experience the New Rich lifestyle.
This book was written specifically to help you:
1. Improve the quality of your life.
2. Acquire more money.
3. Have more time to do the things you want to do.
4. Leverage the Internet to increase your productivity.
5. Lead a more mobile lifestyle.
And in order to accomplish the above, Im going to show you how to:
1. Develop a winning entrepreneur mindset.
2. Embrace the new rules of entrepreneurship in the Internet age.
3. Understand and harness the power of my ultimate wealth secret.
4. Learn essential time management and productivity strategies.
5. Empower others to accomplish tasks for you through outsourcing.
xxi
Introduction
Part 3 unveils my ultimate wealth secret that has enabled me to create a nice fortune on the Internet without spending a penny on advertising. Youll learn how to
use this secret to create new products and get traffic and more customers literally
for free! Plus youll learn how to leverage this wealth secret to uncover hidden
assets and overlooked opportunities to turn bits and bytes into real profit.
Part 4 talks about how I use cutting-edge tools to increase my time management, productivity, and efficiency. Youll get a private sneak-peek at whats in my
laptop and iPadand the exact tools that I currently leverage to manage my
multi-million dollar Internet empire.
Part 5 relates to my philosophy on outsourcing. I go into detail, outlining the
common mistakes newbies make when outsourcing: what to outsource, what
not to outsource, and, most importantly, how to outsource so that your business
automatically grows. Youll also find lots of useful templates and FAQs.
And much more!
Feel free to jump right into any part you feel inclined to. Or do yourself a favor and
read it from the beginning to the end. If you find yourself unable to put this book
down or tempted to ignore people who try to pry it from your fingers then I
would have done my job.
Happy reading.
Fabian Lim
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1
PA R T
Fabian Lim
You already possess everything you need to become extraordinarily successful.
So forget all the negative beliefs, myths, and lies youve been fed throughout your
life. The game has changed. All you need to do is install the right software in the
form of strategies, tools, and resources.
By the end of this book, youd have installed all the right software to be totally
equipped to succeed as an entrepreneur in the Internet Age. The foundation for
long-term success in any business starts with you! It starts with your own belief
system, thought processes, mindset, and attitude.
I believe that to progress from one level of income or achievement to the next,
you have to step forward. You see, theres no lack of opportunity out there.
When it comes to opportunities for profit, the skys the limit. There are literally
unlimited avenues and opportunities you can pursue to advance your own success.
So the big question is: Do you spend your time trying to pursue the next and
greatest opportunity? Or developing yourself and your skill sets to the level
where you become a human magnet to opportunity?
I believe in the latter. In fact, I am completely sold on the belief that to advance
your income and success, you must first advance yourself and not fall prey to
what we commonly call the shiny object syndrome.
The truth is that if you take a good look around you, opportunity chasers are everywhere. Think about it. How many advertising messages do you get bombarded
with every day? Statistically, most people get anywhere between a thousand and
two thousand advertising messages a day. Isnt that crazy? No wonder so many
people are running around like chickens whose heads had been cut off. I mean, it
really doesnt matter how much effort people put into trying to ignore these offers,
our human nature will eventually succumb to at least one such offer.
But why? Well, because we all have what Id like to call the dream. You know what
Im talking about? Being able to make lots of money without having to work for
it? Living in a luxurious mansion with a private pool? Having a fleet of flashy cars
and travelling first class all the time?
As you can see from the illustration above, the cycle just goes on and on for
years. So is it wrong to have the dream?
Well, simply put, no. Theres absolutely nothing wrong with desiring the finer and
better things in life. I personally dont think I deserve anything less than the best,
and neither should you.
So whats the real problem then? Its the means towards the end. Think of
success as an airplane and think of your mindset as the pilot of that airplane.
The airplane can very well be the fastest airplane in the world, but without the
pilot itll fly nowhere. Similarly, a car goes nowhere without its driver and a ship
goes nowhere without its captain; unfortunately, too many people focus on the
car and not on their driving skills.
Fabian Lim
In other words, its not the method, the strategy, or even the nature of the opportunity itself; its the person. Yes, you.
Get a paradigm shift and get ready to finally succeed.
Reboot
Growing up in a middle-class family made me fascinated with the concept of being rich. For the vast majority of us, the idea of being rich means living a life of
opulence with no stress or financial worries. So if one can become rich, one would
finally be able to live the life of their dreams.
Naturally, Id be filled with envy whenever I encountered rich people. Id ask myself questions like How did they become rich? What special abilities do they possess? Why is it that these rich people I know dont seem to be any smarter or more
skilful than I am? Most importantly, what is it that they know that I dont about
becoming rich?
This became a little obsession of mine. Because of that, I got my hands on virtually every resource I could find on the topic of how to get rich. I read books,
listened to audios, attended seminars, and jumped on any opportunity I could to
surround myself with rich people so that I could learn their secrets.
And heres what I discovered:
Becoming rich is really a choice: Its about setting a clear intention to becoming rich and taking the necessary steps to materialize that goal. Its that
simple. You want to be rich? Then just decide here and now that you will be.
Success leaves clues: Understand this: If getting rich is what you want,
then what you need to do is find the footprints and follow them. The truth
is, the footprints are there waiting for you to follow. But here lies the rub:
youll have to walk the trail. No one else can do it for you. No one can help
you or carry you across the finishing line. The universe doesnt play favorites. It doesnt matter if youre white, black, or yellow, and it doesnt matter
if youre a college grad or not. None of that matters. All that matters is your
desire to get on the bus.
Fabian Lim
The shortest route to success is simply to follow someone who has already travelled
that route!
Follow the trail!
State #3 - We Think We Know When in Fact We Dont
This is definitely the worst state to be in! Because when we are in this state, we
are literally blinded by the little knowledge we possess that we end up in a state
of denial.
Yeah, I really know how to trade stocks!
I know how to select the right properties to invest!
Business is easy; I graduated from business school!
Have you ever heard of the phrase A little learning is a dangerous thing? This
saying dates back to the 18th century and is widely attributed to Alexander Pope.
Well, a modern day translation sounds like this: We think we know it, when the
truth is we actually dont!
The logic is that if what we knew really worked, dont you think we should have
arrived at our destination by now? Be warned. Dont hang out too long in this
state. Seriously. Find out what you really want to achieve then find the expert and
acquire the missing road map so you can progress in the right direction.
So, if your goal is to become rich, find someone who is already rich and just follow
them. Find out how they think. Study what they do. Ask them questions. Eventually, youll be able to plow your own path with your own unique style and traits
and specificities.
The point is: Do what rich people do. If you are not rich yet, thats because you are
not thinking the way rich people think and not doing what rich people do.
If you want your life to be different, youll have to take a different set of actions
from here on. It doesnt really matter what business, industry, or niche you are in.
The same rules apply. The footprints are the same. You just need to know what
they are and follow them.
DECIDE to Be Rich!
Understand that most people arent rich simply because they are not willing to go
through this journey of ups and downs and embrace risk and failure.
Many are not willing to pay the price, work hard, give up silly addictions, or develop themselves. Theyve resigned themselves to live near-broke, boring, and
Fabian Lim
average lives. Average people dont read books like this. They dont strive to become rich. They dont even think its remotely possible. Theyd rather be playing
video games or watching late-night TV.
Most would never consider working towards a better future. Why bother? Its far
easier to just not change. In short, the real reason why 97% of the population will
never become rich is because they arent willing to do what the remaining 3% do.
Ask yourself which percentage group you belong to and be honest with yourself.
What if you truly desire to be amongst the 3%? What is the best first step that you
need to take? Well, that first step is to simply decide on becoming rich!
As Ralph Waldo Emerson puts it so succinctly, Once you make a decision, the
Universe conspires to make it happen. A decision signifies a commitment. A commitment requires a plan. Executing a plan requires action. Action leads to results.
Results equal change. And change draws you closer to riches.
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Fabian Lim
Ill say this again: if you have no specific, clear-cut, unshakable vision of what
better or rich means, and therefore cannot turn it into a mental movie to watch
in your minds theatre over and over again, youll never be able to manifest it in
your life!
Understand this: The truth is, your subconscious mind cannot distinguish between reality and synthetic experience. And if you play out your fantasy with
great clarity and specificity in your mind often enough, your mind becomes conditioned into thinking youve already been there, done that. It will then allow you
to skip the struggle and get right to the thing youve fantasized about!
So, how can you draw closer to a life you might describe as perfect? Well, first
things first. You have to systematically list down what a perfect lifeas you define itwould contain.
Next, use the items on this list to direct a virtual movie with you as the star;
the story should contain all the things on your list appearing in the movie. Now,
replay this movie in your mind over and over again, taking advantage of every
chance you can get.
Replay it when youre at work, while in the shower, or while youre just plain
goofing off.
I guarantee this works because Ive personally done it and still practice it daily.
Regardless of the current state of affairs, good or tough times, Im always
replaying the movie of my perfect life as frequently as possible. And you know
what? Granted that things dont always turn out a hundred percent the way I picture them to be; however, they do turn out pretty darn close, which is more than
what most people can say.
THOUGHT is the only power which can produce tangible
riches from the Formless Substance. The stuff from which
all things are made is a substance which thinks, and a
thought of form in this substance produces the form.
The Science Of Getting Rich, Wallace Wattles
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Fabian Lim
Step #5: You must reprogram your subconscious mind: the self-image control
thats in there. Only a repeated daydream with a mental movie of a perfect life
can and will change your subconscious minds self-image control automatically
in only a couple of weeks or so.
Step #6: Your subconscious mind cannot distinguish between reality and fantasy.
So mental movies force your self-image to think the fantasies are reality; as if they
had already happened.
Step #7: Once your self-image has changed, and thinks your daydreams are reality, the self-image control gets switched to a new one. This new self-image takes
over and guides your conscious mind to take necessary actions in creating the
new reality your self-image tells you that you are.
Theres no need for willpower because once you reprogram your subconscious
mind to change your self-image control, your conscious mind will be guided automatically to the perfect fantasy that will soon become your reality.
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2
PA R T
T he N ew R ules of E ntrepreneurial
S uccess in the I nternet Age
In this chapter, youll learn the new rules of success that Ive uncovered in my
journey as an Internet entrepreneur.
Important: Whilst one can arguably become a successful entrepreneur without
actually having achieved much financial success, this chapter assumes that financial success is a key component of successful entrepreneurship.
To this end, author Wallace Wattles, in the book, The Science Of Getting Rich, puts
it aptly: If getting rich is the result of doing things in a Certain Way, and if Like
Causes always produce Like Effects, then any man or woman who can do things
in that way can become rich, and the whole matter is brought within the domain
of exact science.
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Fabian Lim
You see, if theres one thing Ive discovered about success in the Internet Age,
its the fact that success is often counter-intuitive and is often achieved through
uncommon ways and methods. In other words, many of the stuff that I thought
would work out usually end up bombing big time, and the stuff that I thought
shouldnt work out end up helping me succeed in a spectacular fashion!
Dont use common sense to start a business, especially if it was based on
advice given by well-intentioned but ill-qualified friends, family members, and
co-workers. For example, one of the most common modern-day entrepreneur
disasters has to be the caf business concept. A caf business qualifies as a logical and common sense business idea, since people are bound to eat and drink
several times a day.
I have lost count on the number of people I know who tried to start a caf but
ended up losing as much as $250,000 in the process, while the more successful
ones ended up breaking even at best.
So what went wrong?
For one, if you think that starting a caf is a profitable business idea, you probably
do not know anyone whos actually in the caf business because, if you did, Im
pretty sure any caf owner would caution you to think twice about starting one.
In fact, Im sure there are many caf owners who will be happy to have you take
over their entire business!
You have to think and act differently in order to outsmart and outmaneuver your
competition. Dare to be different. Dare to take the road less traveled!
With this important context in mind, let us now explore New Rule #1.
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Uncommon Sense
Stretch yourself
Try my best
Avoid failure
Fail faster
Invent
Dont re-invent
Equifinality
Matter of time
Choose to be right
Choose to be rich
Be problem focused
Be solution focused
Being #1 is important
Most people are guided by common sense. The rich, on the other hand, are guided
by uncommon sense. You see, you cannot live the same lifestyle and work the
18
Fabian Lim
same jobs as your neighbor or colleagues and expect to make far more money
than them. Also, there is a fundamental difference between how an average
person and a rich person view money.
For instance, have you been fed any of these destructive lies about money?
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A ppendi x C
Here is a list of online businesses and related websites owned by Fabian Lim:
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Appendix
Fabian Lim
C
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Fabian Lim
A ppendi x D
Here is the list of internet marketing training courses offered by Fabian Lim:
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SEO Certification
Asia Search Engine Academy is the only training organization offering accredited
training for search engine optimization certification in Asia. It offers a 5-day SEO
workshop where you get the chance to interact with industry experts and learn
the intricacies of search engine optimization. Enjoy step-by-step, hands-on instruction personally delivered by Asias foremost SEO expert, Fabian Lim.
Duration: Five full days, conducted once a year
Location: Singapore, Malaysia, Indonesia, Philippines, Hong Kong
For more information:
http://www.AsiaSearchEngineAcademy.com
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Fabian Lim
A ppendi x E
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Fabian Lim
A ppendi x F
If you wish to connect with Fabian Lim, you may do so via any one of the
following channels:
Blog - http://www.fabianlim.name
Facebook - http://www.facebook.com/fabianlimpage
LinkedIn - http://sg.linkedin.com/in/fabianlim
Google+ - http://gplus.to/fabianlim
Twitter - http://www.twitter.com/fabianlim
YouTube - http://www.youtube.com/user/magicpilot
If you wish to contact Fabian Lim for business and corporate advisory, speaking
engagements or press-related inquiries, please feel free to contact any of his offices:
ClickEvents.com.sg Pte Ltd
#06-03.
Singapore 229469
support@clickevents.com.sg
support@clickevents.com.my
http://www.ClickEvents.com.sg
http://www.ClickEvents.com.my
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