PiKAPi-ZZa Survey Result Summary

As of November 07, 2016

Number of Respondents: 30 persons

Profile of Respondents
1. Gender
Male
Female
TOTAL

17
13
30

57%
43%
100%

2.
Senior High School
CBAA
CEIT
CEDAP
CTHS
CASSW
Faculty & Maintenance
Outsider
TOTAL

6
5
4
2
4
3
3
3
30

20%
17%
13%
7%
13%
10%
10%
10%
100%

24
2
1
3
30

81%
6%
3%
10%
100%

3. Occupation
Students
Faculty Member
Maintenance
Others (outsider)
TOTAL

Market Segmentation
1. How often do you eat pizza?
Less than a week
1 to 4 weeks
5 to 10 weeks
More than 10 weeks
Never
TOTAL

7
20
2
2
1
30

22%
63%
6%
6%
3%
100%

2. What do you look for when choosing where to order you pizza?
Closest Place
Cheapest
Best tasting
Friendly Staf
TV, Radio
Coupon
TOTAL

6
2
19
1
1
1
30

20%
7%
64%
3%
3%
3%
100%

3. What is the most important quality about pizza, you consider when
ordering?
Sauce
Cheese
Variety of Toppings
Quantity of Toppings
Price
Convenience
Coupons
TOTAL

5
14
18
10
9
1
3
30

8%
23%
30%
17%
15%
2%
5%
100%

4. What is it that you most prefer about the company you order pizza?
Convenience
Quality
Price
Service
Taste
TOTAL

5. Do you typically...

2
12
3
1
12
30

7%
40%
10%
3%
40%
100%

Get Pizza Delivered

Dine In
Pick Up
Combination
TOTAL

9
14
2
5
30

30%
46%
7%
17%
100%

6. How much are you willing to spend on a Pizza?

90-100 php
100-110php
110-120php
120 and above
TOTAL

7
7
3
13
30

23%
23%
10%
44%
100%

7. ARE YOU WILLING TO CONSIDER US HAVING A PIZZA RESTAURANT

HERE IN YOUR PLACE?
Yes
No
TOTAL

29
1
30

77%
28%
100%