B2B:

How to market your service

product to tourism professionals

Vincent Lhoste: Group Exhibition Director

Reed Exhibition France

Reed Travel Group

B2B Distribution
Wine Tourism products/players:
All wine producers and businesses from around the world
looking to market their wine estate as a venue for:
Niche tourism,
Seminars, conferences, incentive travel
Htel and hospitality industry
Health and spas
All tourism professionals directly involved in wine travel
market:
Destination
Promotion boards
Transport operators
Htel operators,
DMCs (Ground handlers)

B2B Distribution
Identify your B2B distribution targets
Leisure Tourism
Distribution : Travel agencies (B2B2C)
Tour Operators
Coach Operators
Works Councils
Group Operators
MICE (Meetings incentives congres and events):
Group Operators
Event management agencies,
Meeting planners and corporate travel managers.
Transport operators
Htel operators,
DMCs (Ground handlers)

B2B Distribution

Market your service and products

Trade show, event for business tourism
professionals
Press and communication Buz
Direct Marketing actions : Buyers
Trends, analysis and the latest news
Public Relation: Customers &
prospects

B2B Distribution
IWTM International Wine Travel Market
IWTM: Wine Tourism Village
1st B2B exhibition dedicated to the wine tourism sector
Will be part of IFTM-Top Resa in Paris, 22-25 September
2009.
Powerful infrastructure and a strong international
reputation
100 international destinations
Attracts the major buyers.
Exhibitors:
Wine producers,
Wine growers and producers,
Regions and wine routes, as well as
Travel professionals involved in wine tourism.

B2B Distribution

Conclusion

Strong visitors targets

Strong thematic potentials
Need Professional organisations
B2B marketing strategy
Wine Tourism actors