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02 - Los Angeles Toy Company Case PDF
02 - Los Angeles Toy Company Case PDF
Questions:
1. How consistent is the Jerry Seinfeld doll order with the current capabilities and
focus of LATC?
2. Should LATC (a) manufacture the doll itself, (b) subcontract the work to a
Tijuane, Mexico, manufacturing plant that specializes in high-volume production
(at a cost of 8$ per doll to LATC), or (c) look for another product more in line with
its capabilities? The agency that holds the license to Jerry Seinfeld products
wants a decision right away, as does the Mexican supplier.