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  • Fleet Eol

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    ManojSuhag
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    The document outlines the job purpose, accountabilities, responsibilities, and key challenges for a role responsible for implementing various customer programs across retail and fleet segments. The role is accountable for developing and managing payment and rewards programs, driving sales growth through key account tie-ups, and managing program activities. Key responsibilities include conceptualizing fleet and retail programs, acquiring customers, and leveraging analytics to support business growth. Challenges include developing mobile-based customer programs and driving sales using a limited network compared to competitors.

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    The document outlines the job purpose, accountabilities, responsibilities, and key challenges for a role responsible for implementing various customer programs across retail and fleet segments. The role is accountable for developing and managing payment and rewards programs, driving sales growth through key account tie-ups, and managing program activities. Key responsibilities include conceptualizing fleet and retail programs, acquiring customers, and leveraging analytics to support business growth. Challenges include developing mobile-based customer programs and driving sales using a limited network compared to competitors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views1 page

    Fleet Eol

    Uploaded by

    ManojSuhag
    The document outlines the job purpose, accountabilities, responsibilities, and key challenges for a role responsible for implementing various customer programs across retail and fleet segments. The role is accountable for developing and managing payment and rewards programs, driving sales growth through key account tie-ups, and managing program activities. Key responsibilities include conceptualizing fleet and retail programs, acquiring customers, and leveraging analytics to support business growth. Challenges include developing mobile-based customer programs and driving sales using a limited network compared to competitors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    1.

    JOB PURPOSE
    Responsible for implementing various customer programs (payment, loyalty, campaigns, research, analytics, etc.)
    across segments (retail and fleet) and managing all the related activities. Implement various marketing initiatives to
    acquire key account customers.
    3. ACCOUNTABILITIES & RESPONSIBILITIES
    ACCOUNTABILITIES
    ACTIVITIES
    1 Develop and Manage payment and rewards programs for various customer segments Conceptualize and Roll-out
    fleet program & retail program and ensure that the required acquiring set-up is created
    Drive sales growth through key account tie-ups
    Use mobile platform to roll-out various payment and rewards programs
    Responsible for customer acquisition, activation and retention for various customer loyalty programs
    Manage FOS team for enrolment and activation of HSD customers on fleet program
    Develop robust and detailed customer database with proper checks and balances
    Track competitor activities and develop plans with field to retain/increase our market share
    Implement rituals (simple processes) to be followed by Attendants, Forecourt Managers & Dealers to deliver unique
    and consistent point of sale experience. Benchmark customer experience on the fleet & loyalty program at the retail
    outlet
    2 Manage program related activities for various payment and rewards program Propose and develop loyalty policies
    and processes across levels (both centrally & at divisional level)
    Co-ordinate with Program Vendor, Finance, Accounts and IT for seamless settlement of dealers for payments and
    rewards for customer programs (fleet & retail)
    Integrate Retail Automation with Payment programs (fleet & retail)
    Train field and franchisees for roll-out and implementation of all customer programs
    Manage redemption experience with minimal/real time delivery and strive to increase redemption
    Leverage analytics to support profitable business growth. Monitor and track effectiveness of analytics driven
    initiatives.
    Tie-up with credit partners, insurance partners, redemption partners, etc. to enhance the value of the program.
    4. KEY CHALLENGES
    Develop customer programs using mobile platform (cardless)
    Drive sales on customer programs using EOLs limited network (vis--vis PSUs network)

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