cost to sales ration

Cagr
Value
unit

Dell
51.90%
56.20%

Dell
Return on sales

8%

60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Dell

compaq

compaq IBM
HP
Gateway
24.30%
12.90%
40.10%
27.30%
28.70%
18%
44.80%
36.50%
10%
8%

compaq IBM
HP
Gateway
-8.80%
7.70%
6.30%
4.50%

IBM

6%
4%
2%

0%

0%
-2%Dell

0%

compaq

IBM

-4%
-6%

0%

-8%
Value -10%

0%

unit

0%

0%

0%
Dell

Dell; 8.00%

compaq

IBM

HP

Gateway

compaq; -8.80%

.00%

IBM; 7.70%
HP; 6.30%
Gateway; 4.50%

compaq

IBM

compaq; -8.80%

HP

Gateway

return on sales
sales to asset ratio
asset to equity ratio
return on equity
return on invested capital(1997)
days of inventory

Dell
8%
2.65
2.96
62.90%
186%
7

compaq
8.80%
1.35
2.03
24.20%
35%
34.2

IBM
7.70%
0.95
4.43
32.60%
13%
49.4

HP
6.30%
1.4
1.99
17.40%
16%
70.4

Re turn on sale s
Gateway; 13%
Dell; 23%
HP; 18%

compaq; 25%
IBM; 22%

return on equity

Dell
62.90%

compaq
24.20%

IBM
32.60%

HP
17.40%

IBM
49.4

HP
70.4

Re turn on Equity
Gateway; 16%
Dell; 39%

HP; 11%

IBM; 20%
compaq; 15%

days of inventory

Dell
7

compaq
34.2

Days of
Inve ntory
Gateway; 10 Dell; 7
compaq; 34.2

Days of
Inve ntory
Gateway; 10 Dell; 7
compaq; 34.2

HP; 70.4
IBM; 49.4

Gateway
4.50%
2.65
2.15
25.70%
45%
10

sales to asset ratio

Dell
2.65

compaq
1.35

IBM
0.95

Sale s to asse t
ratio

Gateway; 2.65

Dell; 2.65

compaq; 1.35

HP; 1.4

IBM; 0.95

asset to equity ratio

Gateway
25.70%

Dell
2.96

compaq
2.03

IBM
4.43

Asse t to e quity
ration

Gateway; 2.15

Dell; 2.96

HP; 1.99
compaq; 2.03
IBM; 4.43

Dell
return on invested capital(1997)
186%

Gateway
10

compaq
35%

IBM
13%

Re turn on
Inve stment
Gateway; 15%
HP; 5%
IBM; 4%
compaq; 12%

Dell; 63%

Gateway; 15%
HP; 5%
IBM; 4%
compaq; 12%

Dell; 63%

HP
1.4

Gateway
2.65

HP
1.99

Gateway
2.15

HP
16%

Gateway
45%

; 2.65

aq; 1.35

03

Dell; 63%

Dell; 63%

ADVERTISING/SALES
R&D/SALES
SG&A/SALES

Dell
1.10%
1.50%
9.80%

compaq
1.10%
4.30%
16%

IBM
2.10%
6.20%
20.40%

HP
2.60%
7.10%
16.60%

Gateway
N/A
N/A
13.80%

SG&A/SALES

18%

13%

Dell
compaq
IBM
21%

HP
Gateway

22%

27%

R&D/SALES
8%

Dell
compaq

37%

23%

IBM
HP
Gateway

Dell
compaq
IBM
HP
Gateway

32%

Dell
compaq
IBM

ADVERTISING/SALES

HP
Gateway
Dell

16%

compa
38%

IBM
16%

HP

Gatewa

30%

ALES

Dell
compaq
IBM
HP
Gateway

HOME & SMALL OFFICE

SMALL & MID SIZE BUSINESS
LARGE BUSINESS
GOVERNMENT
EDUCATION

Dell
compaq
18.30%
28.50%
37%
32.60%
33.60%
27.50%
6.40%
6%
4.60%
5.30%

IBM
30.60%
32.70%
26%
6.20%
4.60%

HP
Gateway
33.30%
58.20%
30.80%
19.10%
27.20%
9.30%
5.90%
5.10%
2.80%
8.20%

Education
Dell; 18%
Gateway; 32%

compaq; 21%
HP; 11%
IBM; 18%

SMALL & MID SIZE BUSINESS

Dell
compaq
IBM
HP
Gateway

HOME & SMALL OFFICE

Dell
compaq
IBM
HP
Gateway

LARGE BUSINESS
Dell
compaq
IBM
HP
Gateway

GOVERNMENT
Dell
compaq
IBM
HP
Gateway

Gateway