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cost to sales ration

Cagr
Value
unit

Dell
51.90%
56.20%

Dell
Return on sales

8%

compaq IBM
HP
Gateway
24.30%
12.90%
40.10%
27.30%
28.70%
18%
44.80%
36.50%
10%
8%

compaq IBM
HP
Gateway
-8.80%
7.70%
6.30%
4.50%
60.00%

Dell; 8.00%

IBM; 7.70%

HP; 6

6%
4%
2%

50.00%

0%
-2%Dell

40.00%

-4%

compaq

IBM

HP

-6%
30.00%
20.00%

-8%

compaq; -8.80%

-10%

10.00%
0.00%
Dell

compaq

IBM

HP

Gat

IBM; 7.70%
HP; 6.30%
Gateway; 4.50%

IBM

HP

Gateway

Value

; -8.80%

unit

HP

Gateway

return on sales
sales to asset ratio
asset to equity ratio
return on equity
return on invested capital(1997)
days of inventory

Dell
8%
2.65
2.96
62.90%
186%
7

compaq
8.80%
1.35
2.03
24.20%
35%
34.2

IBM
7.70%
0.95
4.43
32.60%
13%
49.4

HP
6.30%
1.4
1.99
17.40%
16%
70.4

Dell

0.08

2.65

7
2.96
1.86

return on sales

sales to asset ratio

asset to equity ratio

return on equity

return on invested
capital(1997)

days of inventory

0.629

Gateway

0.045
2.65

10

2.15
0.257

return on sales

sales to asset ratio

asset to equity ratio

return on equity

return on invested
capital(1997)

days of inventory

0.45

compaq
return on sales
0.088

1.35

sales to asset ratio

2.03
0.242
0.35

asset to equity ratio


return on equity
return on invested capital(1997)
days of inventory

34.2

0.088

1.35

sales to asset ratio

2.03
0.242
0.35

asset to equity ratio


return on equity
return on invested capital(1997)
days of inventory

34.2

Gateway
4.50%
2.65
2.15
25.70%
45%
10

s to asset ratio

return on sales
10%
9%
8%
7%
6%
5%
4%
3%
2%
1%
0%
Dell

return on sales

compaq

IBM

HP

Gateway

rn on equity

s of inventory

IBM

0.077 0.95 4.43


0.326
0.13

return on sales

sales to asset ratio

asset to equity ratio

return on equity

return on invested
capital(1997)

days of inventory

49.4

les to asset ratio

urn on equity

ys of inventory

HP

0.063

1.4

urn on sales

es to asset ratio

et to equity ratio

urn on equity

urn on invested capital(1997)

ys of inventory

70.4

1.99

0.174 0.16

es to asset ratio

et to equity ratio

urn on equity

urn on invested capital(1997)

ys of inventory

70.4

return on sales

Gateway

sales to asset ratio

y ratio

return on equity

sted

days of inventory

HP

.174 0.16

return on sales
sales to asset ratio
asset to equity ratio
return on equity
return on invested capital(1997)
days of inventory

days of inventory

ADVERTISING/SALES
R&D/SALES
SG&A/SALES

Dell
1.10%
1.50%
9.80%

compaq
1.10%
4.30%
16%

IBM
2.10%
6.20%
20.40%

HP
2.60%
7.10%
16.60%

Gateway
N/A
N/A
13.80%

SG&A/SALES

18%

13%

Dell
compaq
IBM
21%

HP
Gateway

22%

27%

R&D/SALES
8%

Dell
compaq

37%

23%

IBM
HP
Gateway

Dell
compaq
IBM
HP
Gateway

32%

Dell
compaq
IBM

ADVERTISING/SALES

HP
Gateway
Dell

16%

compa
38%

IBM
16%

HP

Gatewa

30%

ALES

Dell
compaq
IBM
HP
Gateway

HOME & SMALL OFFICE


SMALL & MID SIZE BUSINESS
LARGE BUSINESS
GOVERNMENT
EDUCATION

Dell
compaq
18.30%
28.50%
37%
32.60%
33.60%
27.50%
6.40%
6%
4.60%
5.30%

IBM
30.60%
32.70%
26%
6.20%
4.60%

HP
Gateway
33.30%
58.20%
30.80%
19.10%
27.20%
9.30%
5.90%
5.10%
2.80%
8.20%

EDUCATION
Dell
compaq
IBM
HP
Gateway

SMALL & MID SIZE BUSINESS


Dell
compaq
IBM
HP
Gateway

HOME & SMALL OFFICE


Dell
compaq
IBM
HP
Gateway

LARGE BUSINESS
Dell
compaq
IBM
HP
Gateway

GOVERNMENT
Dell
compaq
IBM
HP
Gateway

Gateway

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