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1: .............................................7

1.1 .....................................................................................7
1.2 .............................................................7
1 2.1 ...........................................7
1.2.2 .......................................................................8
1.2.3 ...................................................................................................9
1.3 ....................................................................10
1.3.1 ...........................................................................................11
1.3.2 ...................................................................15
1.3.3 ........................................................................17
1.4 ....................................................................................20

2: ................................................................25

2.1 ...................................................................................25
2.2 ........................................................................................25
2.2.1 .........................................................25
2.2.2 ....................................................30
2.3 ................................................................36
2.3.1 ............................................................36
2.3.2 .........................................................37
2.4 ........................................................40

3:
...................................................43

3.1 ....................................................... 43
3.2 .......................................... .45
3.3 :
......................................................................46
3.3.1 ......................................49

...................................................................................................................52
............................................................................................57
..............................................................................................................59
...................................................................................................60

: ...........................................................................67


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Tourism: Principles and Practice, Pitman, London.

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(http://www.ecocrete.gr).
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8. (
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21.




()











(.. ,
battle field tourism)




, . (1997) , . +, ,
Interbooks,
, . , . , (1998) ,
Interbooks, .
(1995) ,
: :
, .
(2001),
, ,
(1996) ,
, .
(1996) - , .
(1994) - , Eco
Systems, .
(1998) :
, / , .
(1985) , ,
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Casson, Lionel (1995) ,
, .
Doswell, Roger (2002) : ,
, .
Gee, Chuck Y., Makens, James C. Choy, Dexter J. L. (2001)
, 3 , , .
Holden, Andrew (2007) ,
, .
Lickorish, Leonard J. Jenkins, Carson L. (2002) ,
, .
Page, Stephen (2006) , , .

,
, .
(portals), .. www.google.com
www.yahoo.com www.in.gr www.pathfinder.gr
(sites)
.

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(refereed articles).
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(hard copies), .
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(. Elsevier, Science Direct ).
sites
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site
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Heal Link


3.500
.
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, .
.
, :

1. Tourismos
(. http://www.traveldailynews.gr/books_inside.asp?book_id=81)
(
", "
http://www.chios.aegean.gr/tourism/sdpt/index.php)
.
site . .

2.
(.
http://www.traveldailynews.gr/makeof.asp?central_id=1353&permanent_id=35).
Interbooks
(http://www.interbooks.gr),
.
www.traveldailynews.gr. .
.




,
. .. Annals of Tourism
Research Tourism Management.
,
,
, http://www.ba.aegean.gr/e.christou/journalstourmktg.htm, -
, (link) sites,
.



. (World
Tourism Organization UNWTO)
(World Travel and Tourism Council WTTC).
, , :
http://www.ba.aegean.gr/e.christou/linkstourmktg.htm.

.
o o site (
): http://travelwirenews.com

1. Travel Media Applications.

http://www.traveldailynews.gr ,
.
http://www.traveldailynews.com , .



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http://www.itep.gr/pdfs/Ekthesi_22Total_final.pdf, . 91-5).


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3. ()

(http://www.gnto.gr) (
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. 1991.

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(http://www.gnto.gr/pages.php?pageID=65&langID=1), on-
line . ,
(http://www.sete.gr/?pid=101)
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5. Greek Travel Pages (GTP)

To GTP , ,


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, .. .
(, ,
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(http://www.gtp.gr). .

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& Limousine service
Motorcoach



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CNN, NBC, ABC l Jazeera.
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Natura 2000
,
Natura 2000,
Corine , 16
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. ... spa.

, , 27-1-2007

: 2



, 14 2007

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" " 144 5.475


. 2007,
: www.tilos-park.org.

, 2.144 32 .
" " 3.763 ,
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.
LIFE- , " "
LIFE- 972 .
, LIFE
.

: http://www.traveldailynews.gr/new.asp?newid=35454&subcategory_id=29


: 3

Another Record Year for World Tourism


Madrid, 29 January 2007/eTN - With 842 million arrivals and a 4.5% growth
rate, 2006 exceeded expectations as the tourism sector continued to enjoy
above average results, making it a new record year for the industry. The latest
UNWTO World Tourism Barometer figures suggest that 2007 will consolidate
this performance and turn into the fourth year of sustained growth.

"Despite downside risks facing global tourism twelve months ago - in


particular terrorism, health scares due to avian flu and rising oil prices - 2006
was another year of good growth above the long-term forecast rate of 4.1%,
backed up by one of the longest periods of sustained economic expansion",
according to UNWTO Secretary General Francesco Frangialli.

One of the features of 2006 has been the continued positive results of
emerging destinations, underscoring the links to economic progress. As one
of the most dynamic economic sectors, Tourism has a key role among the
instruments to fight against poverty, thus becoming a primary tool for
sustainable development.

"By integrating sustainable tourism in the international development agenda,


our sector can make a significant contribution to advance the Millennium
Development Goals through a more moderate, solid and responsible type of
growth. Three years ago world tourism began a historically new phase of
growth, as it broke the barrier of 800 million international arrivals, growing
more than 20% since then. Tourism continues to transform itself under
pressure from its environment. We are now responsible for making this new
phase of growth more economical in its use of energy and natural resources,
more sustainable, and lastly, more in keeping with the spirit of solidarity",
Frangialli said.

: 4

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5

, , 10 2006

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, 9 2006,
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(http://www.travelmag.org/modules.php?name=News&file=article&sid=115)

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: 17
: :
internet

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- , 20 2006

online Target Point,



,

Travel Daily News
Target Point, . .

TravelDailyNews: online Target Point


;

: Marketing
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Target Point
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: 18
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: 19



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: 20




(Project- led schemes) (Concept- led schemes)













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: Butler (1992)

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