CONSUMER BEHAVIOUR FOR HERBAL PRODUCTS

QUESTIONNAIRE
Premium vs. Non premium herbal

Dear Sir/Madam, I am student of central university of Rajasthan from MBA

Department. I am conducting a survey on Preference of herbal products. Please
help us in this survey process by filling the Questionnaire given below. Your
cooperation will be highly obliged.

Age: ______ Gender: _________Address_

1.) Do you own any of herbal companys products?

a) Yes
b) No

2) If yes, could you specify which product type and model No.

3) What are the other brands considered by you, before selecting our
herbal brand?

Brand name

a)
b)
c)
d)
e)

4) Please specify the retail outlet from where you purchased X brand of
herbal product

Retail outlet Name:

Brand name:

5) Since how long have you been using an herbal product?

a) Last 6 months
b) Last 6 months to 1 year
c) From 1 to 3 years
d) For more than 3 years

6) Is any brand of herbal product?

 a) First time purchase
b) A replacement

7) If its a replacement purchase, please specify the previous brand of

herbal product used by you

8) What were the reasons for your shifting to our herbal brand? (Please
specify in your order of preference).

a) Price/Value
b) Brand Name /company reputation
c) Style appearance
d) Sales Promotion
e) Information and attractive package
f) Warranty
g) If any other, specify

9.) From which source(s) did you hear about our x Brand of herbal
product?

a) TV ,which channel
b) Neighbour
c) Friends(or present users
d) Displays at retail shop(s)
e) If any other (please specify)

10) Having started using our X brand of herbal .do you feel that the
following attributes or aspects are present in your choice,(please specify
by marking YES or NO)

a) Value for money

b) Good after sales services
c) Prompt delivery
d) Sufficient information on package
e) Any other

11.) Is there anything you dislike about X brand of herbal product, then
please specify:-

a) Poor after sales services

 b) Not prompt delivery
c) Any other (please specify)

12) Your date of Birth (Month , Day , Year

)

13.) Apart from you, what are the ages of the other people in your
household?

a) You live alone:

b) Adults: Male Age Male Age
Female Age Female Age

c) Children Boy Age boy Age

14.) Which of the following best describes your annual family income?

a) Below 1 lakh
b) 1 to 2 lakhs
c) 2 to 4 lakhs
d) Above 4 lakhs

15.) Please indicate your educational qualification:

a) S.S.C
b) H.S.C
c) Graduate
d) Professional (pl specify)
e) Post graduate

16.) Which are the magazines preferred to be read by you?

a) Film fare/Star Dust

b) Business today
c) Cosmopolitan/Women era
d) Business India
e) India Today
f) Business World
g) Any other(Pl. specify)
1.)
2.)
17.) Rate your favourite brand of herbal on the basis of following
attributes.
Colour
Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ]
Design
Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ]
Material
Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ]
Variety
Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ]
Comfort
Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ]

18.) Herbal brand is a premium/ Semi premium/ Non premium brand?

19.) Mechanism of action

a) Understood
b) Unknown
a) Poorly understood
20) Side effects for herbal product
a) Risk exceeds benefits
b) Acceptable risk to benefit ratio

21). Biochemical mechanism of action

(a) Understood
(b)Unknown
(c) poorly understood

22). Side effects

a) harmful
b) not harmful
23) Is there a physical store that provides you with course literature in
the city related to herbal product where you live?
a) Yes
b) No
c) Do not know

24) Average expenses amount spent on herbal product

a) <200
b) 200-399
c) 400-599
d) 600-799
 e) 800-999
f) >1000
25) Your past experiences with shopping online have been on an
average
Very bad 1 2 3 4 5 6 7 very good (circle the appropriate answer)

26) Which of the following does tested copy most consistently find as a
failure in print advertising? The failure to:

(a) Animate the product and bring it to life

( )
(b)Thoroughly describe the characteristics of the product
( )
(c) Tell the readers what the product will do for them
( )
(d) Give the readers sufficient information about the
advertisers ( )

27) Which type of advertising is the most believable?

a) Ads that feature real people who have used the product
( )

b) Ads that cite the results of user surveys

( )

c) Ads with a money-back guarantee

( )

d) Ads that name the competition and make comparisons

( )

28) What proportion of readers of womens magazines agrees with this

statement: I like the way scented ads make magazines smell?

a) 29%
( )

b) 44%
( )

c) 68%
( )
 d) 80%
( )

29.) On average, an ad with sans-serif type is more likely to earn higher

readership scores than an ad with serif type.

a)True
( )

b)False
( )

30) Your future expectation shopping online herbal products are

Very bad 1 2 3 4 5 6 7 very good (please circle the

number which you prefer)

31.) The opinion and experiences of your family affect your purchase
decision related to herbal product

Not at all 1 2 3 4 5 6 7 Very much

32.) The opinions and experiences of your friends affect your purchase
decision

Not at all 1 2 3 4 5 6 7 very much

33.) The opinion and experiences discussed in online forums affect your
purchase decision

Not at all 1 2 3 4 5 6 7 very much