Brolly logo redesign

Covera Design Team | February 25, 2017

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Rationale Brolly logo redesign

Rationale for Redesign

Unnamed insurance company has stated Brolly logo is too close to their umbrella.
1) The new logo cannot look like an umbrella
2) The new logo must be completely distinct from other insurance companies.

Goals for Redesign

Brolly hopes to achieve the following goals with the new logo design:
1) Maintain fun perosnality of current logo.
2) Convey the idea of great service/concierge.
3) Have a brand icon that can be translated across desktop/mobile/business cards/letterhead.

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Current Design Brolly logo redesign

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Current Design Brolly logo redesign

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New Design 01 Brolly logo redesign

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New Design 01 Brolly logo redesign

Brolly
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New Design 01 Brolly logo redesign

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New Design 02 Brolly logo redesign

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New Design 02 Brolly logo redesign

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New Design Brolly logo redesign

Design Choices

The design maintains the original character of your logo while no longer resembling the logos of
competitors:

1) The basic shape of your original logo was repurposed into a bell.
2) The bell signifies a concierge, the main value proposition of Brollys digital insurance
brokerage service.
3) The icon works with all existing branding collateral, and will be recognizable across
all forms of meida.
4) The fact that it uses your original logo in a new way gives a great story to your logo and
helps to create a deeper story around your brand.
5) A second logo that plays directly on the bell was included if you want to play it safe and
completely exclude your old mark.

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