Professional Documents
Culture Documents
Reliance Jio
Reliance Jio
EXECUTIVE SUMMARY.....................................................................................5
1.4 METHODOLOGY..........................................................................................12
TYPE:..................................................................................................................12
SAMPLING PROCEDURE:.............................................................................12
SAMPLING TYPE:............................................................................................12
2.1 INTRODUCTION...........................................................................................15
OUR MISSION...................................................................................................16
OUR VISION......................................................................................................16
VALUES..............................................................................................................16
Facilities...............................................................................................................18
STRENGTHS......................................................................................................25
Weakness.............................................................................................................25
Opportunity.........................................................................................................25
Threats.................................................................................................................26
POLITICAL.................................................................................................27
ECONOMIC.................................................................................................27
SOCIAL........................................................................................................27
TECHNOLOGICAL...................................................................................28
ENVIRONMENTAL:.........................................................................................28
LEGAL..........................................................................................................28
2.7 CONCLUSION................................................................................................29
3.1 INTRODUCTION...........................................................................................31
4.5 Conclusion........................................................................................................38
5.3 REMARKS.......................................................................................................49
5.4 CONCLUSION................................................................................................49
7.1 Summary..........................................................................................................53
7.5 Conclusion........................................................................................................55
BIBLIOGRAPHY..................................................................................................56
REFERENCES...................................................................................................56
APPENDIX............................................................................................................57
(QUESTIONNAIRE)............................................................................................57
Figure 1
Figure 3: genderFigure
Figure 8: DTH/Cable
In order to map the growth of telecom it is desirable to capture the history of the
sector and specifically that of the Indian telecom sector as this is the subject matter
of the study, an effort to briefly note the movement from its evolution and track the
growth of Indian telecom sector, with focus on the acceleration stages and their
limitations is documented. For an extended period from its inspection, the sector
languished first in establishing the technology and then the privilege to secure a
connection. There is an obvious movement in this tracking and it is
common knowledge that the great shift occurs after the transition from the
limited fixed line telephones where the services were catered to by the public
sector because during the inception phase, there was a huge wait listing in securing
this precious resource to the freeing of the sector and privatizing it, and the
evolution of the mobile phone wherein this service is hard sold to consumers very
competitively. Its never been more vital to thoroughly comprehend what drives
your telecom consumers purchase decisions. You need to understand if they
choose a service provider based on the choices their friends make, what features
and services they cant live without, why and when a brand falls out of their
consideration set, and much more. Our insights will allow you to better understand
your existing consumers and help you attract those of your competitors.
Vodafone and Airtel are commercially launched while Jio is currently only
available to employees.some of the early technology adopters have already
upgraded to the 4G next generation technology while others have chosen to hold
off until the commercial launch of reliance jio .
The rationale of the problem is to analyze the trends of demand of 4G services
in premium apartments and also approach them for utilizing our services over
their existing telecom operator. The analysis was done from two angels which
are as follows:
Customers Angle
Competitors Angle
From the customers angle : To Study the data usage pattern of the people
residing in the premium apartments of lucknow so that they being the future
potential customers are targeted and the record can be kept on track.
From the competitors angle: How reliance Jio can penetrate the sale of its lyf
mobile and jio sims to the existing users.
1.4 METHODOLOGY
TYPE:
Exploratory and Descriptive research
SAMPLING PROCEDURE:
I was given the area of gomti nagar and i have done survey on 7 premium
apartments based on my questionnaires.
SAMPLING TYPE:
Convenience and stratified sampling.
The project aims to analyses the trends in 4G services from mainly the customers
angle. The deliverables of the project can be listed as below:
To identify potential high-rises with high density of internet users.
To capture a large customer base.
To encourage the customer to be a potential buyer by taking a
trial of the upcoming service.
To encourage the enterprises to be a part of Jio 4G services by
replacing the existing services used by them and switch to the finest
network of future.
Services for millions of individuals, homes and businesses across India. RJIL holds
spectrum in 1800 MHZ and 2300 MHZ capable of offering fourth
generation(4G)wireless services.
RJIL has finalized key agreements with its technology partners, service providers,
infrastructure providers, application partners, device manufacturers and other
strategic partners for the project. These strategic partners have committed
significant resources, know-how and global talent to support planning, deployment
and testing activities currently underway.
OUR MISSION
To provide the best and most value adding services to our customers.
OUR VISION
To be our clients first call and meeting the expectations and adding more value to
the services provided.
VALUES
Reliance jio has launched its Smartphone in the market with a brand name as LYF
True 4G Smartphone with an extended 2 year warranty as compared to others
brands. The company has a FLAME 1 headset offering at Rs.5,499 , WIND6 at
Rs.6,499 and Earth at Rs.19,399 and many other headsets.
The company has also launched a Mi-Fi: The Companys customer premise
equipment will connect to a Reliance operated mobile tower and provide local Wi-
Fi network.
Services and Processes
4G services: The service is 10-12x faster than 3G networks
Jio Television: Set-top box running on Android. The service will have live
television (Jio Play) and Video on Demand (Jio World).
Jio Drive: 100 GB free storage to subscribers.
Mi-Fi: The Companys customer premise equipment will connect to a Reliance
operated mobile tower and provide local Wi-Fi network
Reliance 4G also includes services as follows;
1. Music Streaming
Facilities
Reliance Jio has a preview offer for its new customers who will purchase a LYF
headset with a Jio connection they can avail following special schemes:
ORGANIZATION STRUCTURE
Mukesh Ambani- Chairman of the board
CEO Mentor
Head
CLVM Head HR Head Head Head Head Head
Sales Device Finance customer Chief
service Techni
Department cal
Officer
Area Head
Head JCM
Varana Jhansi
si Kanpu
Gorakhp
r Allahaba ur
Luckno d
The major competitors of Reliance Jio in the ever growing sector include
Vodafone, Airtel, Idea Cellular and many others. Major competitor for its smart
phones are the following because among the phone which provide VOLTE services
these are providing value for money:
Samsung
L.G
Lenovo
Specific handsets which can compete with LYF phones are mentioned
below:
In the period April 2000 to January 2014, the telecom industry has got in foreign
direct investments (FDI) of about US$ 59,796 million, which is an increase of 6
per cent to the total FDI inflows in terms of US$, as per report published by
Department of Industrial Policy and Promotion (DIPP).Indias global system for
mobile (GSM) operators had 4.14 million rural subscribers as of January 2014,
bringing the total to 285.35 million.Data traffic powered by third generation (3G)
services grew at 146 per cent in India during 2013, higher than the global average
that saw usage double, according to an MBit Index study by Nokia Siemens
Networks (NSN).
India's smartphone market grew by 171 per cent in 2013, to 44 million devices
from 16.2 million in 2012, as per research firm IDC India. The increasing
popularity of bring-your-own-device (BYOD) in the workplace is further adding
momentum to the smartphone market.Indian telecom industry has grown from a
tele-density of 3.58% in March 2001 to 74% in June 2013. This great leap in both
number of consumers as well as revenues from telecom services has not only
provided sufficient contribution in Indian GDP growth but also provided much
needed employment to India youth. The tide has turned for the telecom sector in
India, as growth and profitability has accelerated in recent times. Tower companies
are reaping benefits of a turnaround in the sector as operators have started
investing in networks to boost data penetration.
However it is in the countrys booming mobile segment in which the major battles
are being fought. Three major private players Bharti, Reliance and Vodafone -
with a formidable 54% share of the market between them, lead a large field of
mobile operators. State-owned enterprises BSNL and MTNL have also been
making their presence felt with a combined market share of 12%.
Jio is not only coming up with 4G Internet but with the powerful ecosystem on
which a range of rich digital services will be enabled a unique green-field
opportunity. There first product which Jio is not only coming up with 4G Internet
but with the powerful ecosystem on which a range of rich digital services will be
enabled a unique green-field opportunity. There first product which came out in
the market is there handsets LYF which is their own brand. As they have launched
new technology VoLTE, they have launched supportable handsets for the same.
Jio also made their own customized applications which are useful in to the
customers For E.g. Jio Money, Jio Chat, Jio Buzz, Jio Drive and also a website
known as AJIO which is a complete shopping site with Reliance brand clothes,
apparels etc.
Jios vision is to provide digital services to all the mass and they dont want it to
remain a luxury item for people. The initiatives are truly aligned with the
Government of India's Digital India vision for our nation. Thus the Buzz about
Jio will surely come out with a positive outcome for both Reliance and for people
across India.
STRENGTHS
Pan India Spectrum Jio owns spectrum in 800 MHz and 1,800 MHz bands in
10 & 6 circles, respectively, of the total 22 circles in the country, & also
owns pan-India licensed 2,300 MHz spectrum.
Reliance Jio has laid more than 2.5 lakh km of fibre-optic cables, covering
18,000 cities & over one lakhs village.
Asset leverage allows Reliance JIO Infocomm Ltd. to use their best
operational assets to expand their business and improve their market share.
Opportunity
Can target institutions such as-schools, colleges etc for their promotion &
spreading awareness among them.
The online market offers Reliance JIO Infocomm Ltd. the ability to greatly
expand their business. Reliance JIO Infocomm Ltd. can market to a much
wider audience for relatively little expense.
New technology helps Reliance JIO Infocomm Ltd. to better meet their
customers needs with new and improved products and services. Technology
also builds competitive barriers against rival.
Threats
Competitor such as Airtel for 4G.
Volatile costs mean Reliance JIO Infocomm Ltd. has to plan for scenarios
where costs skyrocket. Cautious planning leads to development delays that
can negatively affect Reliance JIO Infocomm Ltd.
POLITICAL: These are all about how and to what degree a government
intervenes in business. This can include government policy, tax policy,
labour law, environmental law, trade restrictions and so on. It is clear from
the list above that political factors often have an impact on organisations and
how they do business. Organisations need to be able to respond to the
current and anticipated future legislation, and adjust their marketing policy
accordingly. Reliance Jio follows all the health and safety of labour and
environmental policies and abides all tax policies as well.
1. Jio keeps all these cultural, social, religious, demographical factors in mind
and accordingly plans the business activities.
2. Jio gives their customers some extra features and benefits in products so as
to satisfy customers.
3. Jio has feedback mechanism Jio Portal through which existing and
potential customers can interact by sharing, discussing any query and for
feedback purpose.
The study comprises of the data of the people living in premium apartments about
their behaviour regarding their internet connectivity and their usage pattern
monthly. This study has been conducted to study the subscriber base of the most
feasible population of Lucknow so that if wanted these people can be targeted in
the coming future once company gets launched. Not only this research or study but
references has been taken from other several study and news in the market to
understand the future demand of the 4G network and linking it to my study so that
I can take out inferences out of it.
Review sources include various studies taken in the market regarding the 4G
services along with the news and related articles of the company Reliance Jio.
3.2 REVIEW OF RELEVANT LITERATURE
Accordingly it says that a deal has been struck with Samsung and sales of the
devices have already begun. A pact with Apple is also said to be in the works.
While Jio opened up its network to staff and others last year, the company said July
15 its in a high state of readiness for a commercial launch. Reliance Jio already
has more than 1.5 million subscribers, which include customers of its Lyf
smartphones, employee and business partners including retailers. Buyers of
the bundled devices will be eligible for the SIM card that will allow them to
access the Jio network immediately. The three months of free data and talk plan
will continue if Jio does not commercially launch its services and tariff plans by
then.
In a notice to National stock exchange Jio said it plans to raise Rs 15000 crore via
a rights issue to existing shareholders, the foremost being parent Reliance
Industries. The latest fund-raising comes after Jio had raised Rs 15000 crore via
another rights issue to the shareholders that exist back in January 2016. The
company has invested Rs 1.34 lakh crore out of Rs 1.5 lakh crore for setting up its
own network on spectrum and all other expenses. The company tested a wide range
of 4G voice over LTE (VoLTE) handsets for network compatibility which focussed
on dual sim models so that subscription of Jio can fit in a second connection. With
this, the company also opened up services to smartphones other than own Lyf
brand.
Reliance Jio Infocomm has come up with a feasible idea that it could be good for
both mobile providers and handset makers, even as it gears up to launch its 4G
services by the end of this year. Mukesh Ambani controlled Reliance Industries
Limited has been creating a buzz for its limited launch of 4G services for about 5
lakh users which consists of its employees, partners, vendors and associates last
December. Currently the user base stands at 1.5 million. After giving 10 GB
data at Rs 93 to Reliance Jio sim users within a month of making this offer,
the company planned to offer three months of free data and voice services along
with handsets. The company finalised deal with Korean company Samsung and the
next could be Apple.
The company is expecting that this strategy will help to instantly build its
consumer base before its commercial launch which is expected anytime this year,
quoted by RIL official. Later on also stated that The test program to be
progressively upgraded into commercial operations in the month coming by.
According to an article published in the Indian Express Federal Bank partners with
Reliance Jio Money for one-click payment service. Reliance Jio Money is a wallet
application that will be launched soon for mobile devices where Federal Bank will
enable a direct enable a direct payment options for its customers. Through this
application leading private sector banks customers can complete a transaction
without funding the wallet. They will get a facility to directly pay from their
account from the services offered through the wallet. This arrangement will help
customers retain cash in their account and use it only when a transaction is made
unlike other instances where a wallet would require the user to maintain balance
exclusively in the wallet. Once come into service customers will be able to perform
a variety of transactions across numerous merchants in just a click.
This arrangement would empower customers to retain the funds with their
accounts while enjoying the host of services available in the app. Said Shalini
Warrier, Chief Operating officer, Federal Bank. She added The bank is very keen
on improving customer experience in the digital space and will be coming
up with a lot more arrangements and innovations to excite the customers.
News is on set to give varied information and activities of the company. But news
forms the wider aspect of the company but not gives the picture of ground reality
of the company space. Also various studies conducted with reference to the usage
of 4G services do not give a clear picture of the reality on the grounds. Following
are the reasons that arouse the need of this study
The prospective customer of the Jio services need to be taken into the picture
and targeted as soon as it is possible.
3.4 CONCLUSION
I was asked to cover four major areas of Lucknow only to the people who resided
in premium apartments. The major areas are
Rajaji Puram
Aashiyana
Jankipuram
Gomti Nagar
The target population comprised each and every individual of the apartments but I
was able to collect data from 120 respondents.
The questionnaire was more structured in nature because they required lower
cognitive load on the respondent. The amount of thinking that the respondent needs
was very less due to the presence of various options available to them to each
question they were addressing. This is the reason that the responses were recorded
accurately.
The source of data collection is primary data through the use of instrument known
as questionnaire. The responses were collected from the people through the
questionnaires and observation.
The analysis of data was done addressing every question differently and the
dividing them into different groups. For example in a question about the gender the
responses were divided among males and females and represented as percentages
of the two depicting in a pie chart. Similarly in a question were the respondent has
to fill monthly data consumption in an average, has been recorded in different
ranges. Each range formed a category and depicted in a bar graph for further
analysis.
So in this study data are analysed using bar graphs and pie charts.
4.5 Conclusion
The feedbacks or primary data collected from each customer were put down in a
excel sheet for future reference so that our Deputy General Manager can look back
and see any prospective customer and approach that particular one for the service.
The following are the major conclusion from analysis of the data:
The major competitor for reliance is Vodafone followed by Airtel and so on.
The findings show that there is not much difference between usage of
broadband and fixed line.
Figure 2: genderFigure
Interpretation :Out of 119 responses, 79% of the respondants were male
and 21% were the females
Income level
Interpretation: Around 49% and 43% of the respondents were saying that they are
using VODAFONE and AIRTEL network. So these two networks will be the major
competitors of Reliance Jio. when it will be launched.
Figure 4: Total Connections
Interpretation:45% of the respondants were saying they are having more than 4
mobile connections at home.It implies that Reliance jio can target these premium
apartments to create the strong customer base.
Figure 5: Total Consumption of Data
Interpretation: Around 54% of the respondants were saying that people dont
prefer fixed line.
Figure 7: DTH/Cable
Interpretation: It shows that 54 % of the people generally prefer dongles
other than cables because it is easy to get a dongle connection.
Interpretation: Around 70% of the people prefer DTH over cable.So Reliance Jio
can offer DTH services to these premium apartments and can have strong
customer base.
Interpretation: TATA SKY and VIDEOCON are the market leaders in DTH
services.So they will be the potential competitors of Reliance jio.
Interpretation: From the above diagram, it is clear that 38% of the respondents
were spending 1500-2000 on DTH or BROADBAND,so it can have strong and
potential customer base for reliance jio.
SPSS OUTPUT
p>alpha accept h0
p<alpha reject h0
So from the output we see that that significance vale is .999which is greater than .
05 which means that there is relation between the monthly consumption of data
and monthly spend on data.
From the table we see that value of R square .000 which means that theres
relationship between the monthly consumption of data and monthly spend on data.
SPSS OUTPUT
As the Pearsons r value is 0.218 it is positive, but near to 0 hence the monthly
spend on broadband has a positive but little significance on monthly data
consumption. The Sig. (2-tailed), p value is .020 less than .05. Because of this we
conclude that there is statistically significant correlation between the monthly data
consumption in all the mobile connection and total telecom spend in household
monthly.
Correlations
Average
House monthly
hold spend on
income braodband
yearly at home
House hold income Pearson 1 .383**
yearly Correlation
Sig. (2-tailed) .000
N 114 114
Average monthly Pearson .383** 1
spend on braodband Correlation
Sig. (2-tailed) .000
at home
N 114 114
**. Correlation is significant at the 0.01 level (2-tailed).
As the Pearsons r value is 0.383 it is positive, hence more the household
income more is the monthly spend on broadband. The Sig. (2-tailed), p value is .
000 less than .05. Because of this we conclude that there is statistically significant
correlation between the household income yearly and average monthly spend on
broadband at home.
5.3 REMARKS
The task was definitely a challenging one with the additional limited time
constraint. It definitely served below mentioned objectives-
Identification of major factors which affect customers data usage pattern and their
telecom spend, and formulation of customized offerings on the basis of those
factors.
Insight into the mind of customers, as to what extent brand image matters, and
how various brands fared against each other?
The task included the imbibing of excellent sales skills as well as developing a
sense of market mapping and flair to understand each and every customer
differently.
5.4 CONCLUSION
The major competitor for reliance is Vodafone followed by airtel and so on.
The findings show that there is not much difference between usage of
broadband and fixedline.
People of our age group are easy to talk and they are more responsive than
the elder ones.I came to know that there is seasonality in data usage pattern
also. Holidays record more usage of data whereas working days too record
but for people who are involved in job.
Competitive companies come into picture like not only brands of Airtel and
Vodafone but local competitors too have an edge like Sikka and Tikona.
CHAPTER-6
RECOMMENDATIONS
6.1 Description of recommendations
The following are the recommendations which I think can work in favour of
reliance jio as an upcoming service provider:
Reliance jio can likely give customers a triple approach of voice calls,TV
and broadband data focusing on full wallet share of subscribers.
It should focus on advertisement as people are still confused between
reliance communication and reliance jio.
As of now Reliance jio sims cannot work on other than jio phones,so I think
it should come out with sims which can work on other phones too to create a
larger customer base.
It should also launch phones of higher range to capture market of premium
customers.
Reliance Jio should disclose its pricing when it will be commercially launched so
that the customers can get a fair view about the future pricing because customers
are very concerned about the prices of 4G data when it will be launched.
Reliance Jio should develop channels that consumers could differentiate between
reliance communication of ADAG group which is led by Mr.Anil Ambani and
reliance jio is a venture of Mr.Mukesh Ambani so that consumers can trust them, as
Reliance Communication has a negative impact on consumers on consumers mind
so it should spread awareness in customers and should actually make people
experience the speed of 4G.
As the company is new in the market with so heavy investment in this
venture so Reliance jio should spend more on advertisements as they have
signed enough brand ambassadors for the company so now they should make use
of it.
Reliance Jio should also be commercially launched as soon as possible so that the
customers who have got a LYF handset get confidence that the company is not
indulged in any malpractices.
CHAPTER-7
CONCLUDING
REMARKS
7.1 Summary
To capture all the details of the premium apartments for finding out the potential
future customers of reliance Jio.The variables involved in this project are:
Area
Address
High-rise name
Occupancy
No. of buildings
The main aim of the study was to identify the potential future customers and to
make people aware about the new products and services offered by RJIL.
7.5 Conclusion
From the above details I can conclude that most of the customers from household
sector are willing to go with Reliance 4G services,as most of them are attracted by
the JIO PREVIEW OFFER which gives them the services free calling,4G internet
and sms for 90 days. They are also satisfied with the free WI-FI services which is
the main advantage of the organization to attract the customers.4G holds enormous
potential for 4G and can create boom in I.T and telecom industry.
BIBLIOGRAPHY
REFERENCES
Available from www.trai.gov.in
www.ibef.org
http://www.ril.com/ourBusinesses/Jio.aspx
APPENDIX
(QUESTIONNAIRE)
3. Profession.
occupany
apartment name Address %
rohtas plumeria C- 48, Vibhuti Khand, Gomti Nagar 40%
2/139, Mandi Parishad Rd, Vijaipur Village,
OMAXE Vishesh Khand 2 100%
rohtaas residential 50%
D-65, Acharya Narendradev Marg, Nirala
Indraprastha Naga 85%
green park Faizabad Rd, Lucknow, Uttar Pradesh 95%
spring greens Adjoining Ram Swaroop School, Faizabad 37%
Ansal Orchid M/949, Kanpur road, Ashiyana colony,
greens sector M 70%
Casa greens GH-09, sector 17, Vrindavan yojna, rae
lucknow bareli road 75%
AWHO residential
complex Manasarovar yojna 89%
Eldeco harmony Jail road udhyan 100%
Amrapali awadh
apartments faizabad road, HAL colony 85%
Kalyan apartments sec 24, faizabad road 80%
sukh complex munshi pulia 92%
surya apartments sec 21 76%
Shalimar ujala
apartments 56%
omaxe residency 1 sec 7, 75%
santushti
apartments sec 7, 35%
celebrity greens ansal api 40%
ansal golf city 30%
Shreeniwas munshi pulia 100%
apartments
Sai Kiran 65%
Apartment Kursi road Adilnagar
Eldeco eden park kursi road 70%
Sahara Estate Sector H 60%
Sahara Grace Sector H 45%
Super Green Atal Chauraha Sector 5 38%
T-Rose Tower Atal Chauraha GH-3 Sector 5 35%
Agrasen Heights Sitapur road Mohibullapur Madiyanva 21%
Eldeco Eternia Sitapur road ved nath puram Madiyanva 55%
Shalimar Courtyard Sitapur road 72%
Sparsh nikunj GH 103, Sec 14 100%
Vrindawan
Apartments Railway Colony 40%
APPENDIX