AMA FERRIS

American Marketing Association Ferris State University Chapter February 2017

Fall in Love with AMA Ferris

February was yet another busy month for AMA Ferris. Members have been
preparing for the International Collegiate Conference. Teams are getting ready
for competitions, especially the Case team who made it to the top ten and will be Success is
presenting to the executives of eBay. Even with the conference coming up, AMA
Ferris still had a lot of exciting things happen in the shortened month.
nothing more than

General Meetings a few simple

Each week AMA Ferris meets each Tuesday at 11am. These meetings are in disciplines,
BUS 203 and consist of icebreakers, professional development and planning for
future events. Our chapter invites all majors to join our RSO. practiced every

No Limits day.
At the very beginning of the month, AMA Ferris brought Carlvin Dorvilier, an - Jim Rohn
advertising graduate, to campus. Students from AMA, AdGroup, MIMA and more
organizations in the COB came to listen in. Carlvin shared his touching story of
growing up and overcoming the obstacles life had presented him. He also talked
about how getting out of your comfort zone is the best thing you can do. He
encouraged students to keep persisting even when times get hard and to have
no limits when it comes to dreaming and achieving. Its awesome that he took
time out of his busy work schedule at Tumblr to give back to Ferris students. Contact Us
Facebook: AMA Ferris

Twitter: AMA Ferris

Instagram: ferrisama

Snapchat:
amaferrisstate

Email:
ferristateama@gmail.com

Visit us on the web at

www.amaferris.org

Alumnus Carlvin Dorvillier speaking to College of Business students

Professional Development
Lets Strategize
On the first of the month, Doctor Green and Doctor Brotherton held a strategy
workshop for the members of AMA Ferris. The members who attended got a run
down on the basics of marketing strategy and what should be covered in a
marketing strategy competition. The last half of the workshop, the students took
their knowledge from classes and what they had learned that evening and put
them to the test in a small competition. The workshop was a great introduction for
the strategy competition that was held the following week.

Let The Strategizing Continue

The following Wednesday, teams of one or two met in the business building to
compete in our intra-member strategy competition. After thirty minutes of
reviewing the case they were given and coming up with a plan to market it, the
teams had seven minutes to present to the judges. The winner of the intra- Brutus is committed to saving lives
member competition were Maria Winquest and Dominic Hasbrouck. They will also
be representing Ferris State in the marketing strategy competition down at the
International Collegiate Conference in March.
Be The Match
Social Media Guru For multiple years, AMA Ferris has
If you have never heard of Luke Wyckoff, then you are missing out. Luke is a helped with Be The Match. Be The
Ferris State alumnus and is the founder and owner of Social Media Energy in Match is an organization that helps
Colorado. Ferris State brought Luke to campus to talk to students about social find people to sign up for the bone
media and how acting professionally online and having a well developed LinkedIn marrow registry and possibly become
could get you the job you want. the blood match to a patient with
cancer.
The Professional Greek Council on campus came to AMA Ferris to help market
and promote the event. We used multiple platforms such as social media, After the training back in January,
contacting professors and mass email. One of our members with a background in members set up a table at the Ferris
design make a poster that was spread around campus. State Basketball games on the 9th.
Over 20 people swabbed their cheeks
and registered to become possible
donors.

The table not only counted as regular

community service, but marketing as
well because members were helping to
promote the Be The Match
organization as well as the cause.

Group picture with Luke Wyckoff after he spoke to Ferris Students

 Annual Report
Submission
On the 15th, all collegiate
chapters of AMA had to sub-
mit their annual report. This
report is a twenty page over-
view of everything each
chapter has done throughout
the academic year and de-
termines how each chapter
is ranked against each other.
The annual report also
shows how well each chap-
ter followed their strategy
and plan that was submitted
in the beginning of the year.

Members enjoying time together while fundraising and bowling

College of Business Bowling

Gypsy Nickel
Karaoke
After submitting the Annual
Report, AMA Ferris took
some time to have some fun.
Members met at the Gypsy
Nickel Lounge for the sec-
ond karaoke night of the
year. Nothing makes work-
ing hard a little easier than
knowing you can also have
fun with your fellow mem-
bers.
Tournament
The best way to fundraise is to make it fun. Even with The Gate, the bowling alley
in Big Rapids, being moved back across town, AMA Ferris continued to plan and
hold their spring College of Business Bowling Tournament. Members of the
American Marketing Association, faculty, and other student organizations filled up
the original bowling alley. There was no surprise that the team from The Gate beat
all other teams by a landslide, but it still a good time with friends and colleagues.
Our VP of Fundraising Trevor Holowaty and the project manager Syerra Wilcox
did an excellent job of recruit teams and running the tournament.
Career Fair
Each semester, the university brings in employers for in all industries. This
semester the career fear took place on three separate days; the 20th, 23rd, and
27th. This opportunity excites AMA Ferris for many reasons. It is an easy place to
look for internships or careers. Even if it doesn't lead to an interview, it allows
members to get practice interviewing, talking to professionals and delivering their
pitches. We encourage members to go talk to attend these events because it
provides our members easy professional development.

Members Shaun and Tyler