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Mostly people are not recomended to buy Proton cars because Proton
product quality is not as good as import cars and the price of Proton cars is not
comparable to the quality of the product. In short, the quality of Proton service is
bad in terms of technology, design, functions and so on. One of the Proton issues
for a long time is Proton had been argued for example is its function problems.
The proton buyers tend to address dissatisfied with it and complains about the
unreliable of Proton as well as do not support the Proton cars continuously. So,
they need to improve their technology skill and service to gain back the
customers confidence. Nowadays, there are a various choice of cars available in
the Malaysia market. Proton is facing many challenges and competition in
automobile industry. In order to survive and maintain the popularity of local cars
amongst local people, Proton needed to improve their product quality and change
the negative perception of the people about Proton cars services. It is indeed
challenging, to say the least, to improve quality in the market given the ever-
changing expectations and quality perception among car buyers today. As such,
the key to improving quality in the market is to understand the needs and
perceptions of our customer.
According to article 6th April 2015, Proton is on par with others premium
cars such as BMW is absolutely false. Proton received strong opposition in social
media such as facebook and blogs. Proton got a problems with low quality service
and low customer satisfaction. Many people comments that Proton actually is on
far with others premium cars. Proton uses the same components or equipments
as used in car imports in terms of safety requirement. This is the way how Proton
can raise the price so that it is parallel with the price of imported cars, for
example is Proton Iriz. Proton Iriz have the latest safety features and stuff like the
latest creature comforts such as internet and navigation. In addition, it is also
wise to know that every other competitior of Proton. But, in term of quality Proton
Iriz are not camparable like other luxury cars. Customer mostly prefer high
quality rather than the just offer a product quality. Product quality is very
important to get a positive feedback from customers. We may conclude that
Proton cars have lack of its product quality on its brand heritage though it can be
said that they do admitted that Proton cars still do have a certain quality. They
also believe that high quality cars have good safety systems, comfortable and
help them save unnecessary repairing cost.
Proton have a problems with the transparent view in handling harsh reality
of operating in challenging environment. There is a criticism about Proton where
Proton are fear for their transparent view for future business plan. Proton has
been rather quiet in sharing national-interest information in media. Although, the
fund managers and analysts who tracked DRBs stock also silently complained
that it has not transparent enough in sharing Proton performance and plans.
Based on the transparency, Proton must not be quiet in sharing national-interest
information. Proton must brave in order to show to society that Proton is good in
facing the problems. Proton must come out to impress to media about Proton
performance and 5-years future plan like Perodua do. They need to overcome the
criticism from media according to the challenging environment nowadays. This
might be change the people perceptions about Proton cars. Proton can makes
Perodua as a helathy competitor where they brave in facing the hashy reality of
operationg challenging.
In conclusion, Proton need to improve the quality service step by step and
retain the customer value in order to get a best perception in society. Through
these, the sales of Proton will also improve and the very important is the name of
national cars industy will be rise. Soon Proton is on par with the others premium
vehichle brands. Brand image play an important role in brand building, especially
in customer dependability. According to Reichheld (quoted in Hsieh and Li, 2001)
perceptively state that preferable brand image will lead consumers to conceive a
perception of an organizations public relationship practice, which matches the
corporate reputation better. Therefore it must be acknowledged that customer
loyalty grows fast through approving brand image. Hence there are many
customers who are loyal towards Proton brand. This is why Proton is able to
continue its sales and still retail at this otomobil industry.