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  • Binmuammar, Mohammad Popular Culture Due April, 26, 2011 BMW Ad

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    Fadi ShaaTh
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    The document summarizes and analyzes a BMW advertisement. It identifies the target audience of the ad as middle-to-high income males interested in the attractive young female model and who can afford a used BMW. The ideology of the ad is to use the female model to attract male viewers and imply that purchasing a used BMW may help the buyer attract romantic partners, playing on the common belief that owning a nice car improves one's chances of finding a partner.

    Original Description:

    ads for pop music

    Original Title

    Pop Culture Ad

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    The document summarizes and analyzes a BMW advertisement. It identifies the target audience of the ad as middle-to-high income males interested in the attractive young female model and who can afford a used BMW. The ideology of the ad is to use the female model to attract male viewers and imply that purchasing a used BMW may help the buyer attract romantic partners, playing on the common belief that owning a nice car improves one's chances of finding a partner.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views2 pages

    Binmuammar, Mohammad Popular Culture Due April, 26, 2011 BMW Ad

    Uploaded by

    Fadi ShaaTh
    The document summarizes and analyzes a BMW advertisement. It identifies the target audience of the ad as middle-to-high income males interested in the attractive young female model and who can afford a used BMW. The ideology of the ad is to use the female model to attract male viewers and imply that purchasing a used BMW may help the buyer attract romantic partners, playing on the common belief that owning a nice car improves one's chances of finding a partner.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    BinMuammar, Mohammad

    Popular Culture
    Due April, 26, 2011

    BMW Ad
    Critical Taxonomy of the Ad:

    Identity: Young good-looking female teenager.

    Community: Middle level people and higher whom are interested in


    the girl and can afford to buy a BMW. And especially males.

    Realm: Entertainment to BMW.

    Stake: BMW pre owned cars.

    Value: Willing to be a second owner.

    Authority/ Source: BMW.

    Power: Having the power to buy a BMW when its used.

    The Ideology Of The Advertisement:

    This ad is representing a young sexy girl to attract males from middle

    and higher level that are interested in owning used BMW cars. After

    showing this ad to some friends from different culture, they laughed

    and one of them said thats right BMW used cars are still good as new,

    if you get the right one for you. And the Ideology of this ad is to make

    the viewer of the ad think if they buy a BMW will have this girl, but its

    probably wont happen, but they may get another that they are

    interested in. because these days most people believe if you have a

    good car, youll get girls.

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