Amanda Zwerin

amandazwerin@gmail.com | 631.896.7884

O bjective
To obtain a strategic position at an organization that develops and optimizes digital marketing solutions for clients

Education
James Madison University, College of Business and Honors College Harrisonburg, VA
Bachelor of Business Administration, Major: Marketing Minor: Economics May 2017
Major GPA: 3.8 Deans List: Fall 2013, 2014, 2016; Spring 2016 Presidents List: Spring 2014
Mu Kappa Tau National Marketing Honors Society, Beta Gamma Sigma Business Honors Society

W ork Experience
Undergraduate Research Assistant January 2016 Present
Department of Marketing | James Madison University Harrisonburg, VA
Conducting research alongside a JMU professor to discover the evolution of integrated communications used
in award winning advertising campaigns since 2011
Analyzing the relationship between winning advertising campaigns and the number of touchpoints used by
collecting secondary data from the Effie Awards case studies
Strategy Intern June 2016 August 2016
Publicis Healthcare Communications Group | Heartbeat Ideas New York, NY
Discovered consumer insights by evaluating digital behaviors and conducting market research for clients in
the healthcare industry
Collected and synthesized campaign data through digital tools (Google Analytics) to identify trends in the
healthcare space
Analyzed quantitative and qualitative responses from an ATU survey in Microsoft Excel to deliver strategic
insights and recommendations to clients
Led a 4 person strategy team for a summer-long project to inform the development of an allergy relief iOS
Application and Augmented Reality platform
Marketing Intern - Canon Insights Summer Internship Program June 2015 August 2015
Canon USA Melville, NY
Updated market analysis of competitors consumer photography, online video learning resources and non-
traditional imagine trends for the Customer Experience Innovation Division
Developed marketing and logistics for the new Canon Live Learning Long Island location which sold out 100%
of scheduled workshops for the first 3 months
Designed, implemented, and analyzed attendee surveys for 4 Canon Live Learning facilities to increase
workshop attendance and satisfaction by 40%

Educational Experience
Google Online Marketing Challenge December 2016 Present
Creating an online marketing campaign using Google AdWords for a nonprofit client located in Brooklyn, NY
Analyzing campaign performance and monitoring changes during the 3 week live campaign window by
managing the teams overall operation of the AdWords account and observing Google Analytics data
Marketing Analytics August 2016 December 2016
Developed strategic business and marketing decisions using various statistical tools (SPSS, Access, Excel)

Volunteer and Leadership Experience

Alternative Break Program March 2016 January 2017
Engaged in direct service at the Redwood National and State Parks in Orick, CA to support environmental
preservation by working with 11 volunteers to clear trails and build 2 sustainable bridges
Established meaningful connections with 72 men battling addiction, substance abuse and homelessness at
Harvest Farm in Wellington, CO by participating in various work therapy sessions and farming activities
Executive VP of Scholarship January 2016 December 2016
Sigma Kappa Sorority | Delta Rho Chapter
Increased chapters GPA Rank 2 positions by promoting academic success for 220 members through
personal growth, guest speakers and professional workshops
Case Competition Director August 2014 December 2014
American Marketing Association | James Madison University Chapter
Created the Brand Identity and Media platform for the AMA Collegiate Case Competition client vitaminwater

H ob b ie s an d I nt ere sts
Photography, Yoga, Hiking, Traveling, Problem Solving, Community Service and Public Speaking