Audience research

For this assignment I have decided to relate a game trailer which is called Grand theft Auto.
The trailer is a few years old but it is one of the most popular games to ever be played. The
trailer is GTA5 which is the most recent game

RAJAR
RAJAR Ltd (Radio Joint Audience Research) was set up in 1992 to align, design and operate a
single audience measurement system for the UK radio industry serving both the BBC and
licensed commercial stations.
The company is jointly owned by the BBC (British Broadcasting Corporation) and by the
Radio Centre (the trade body representing the vast majority of Commercial Radio stations in
the UK).
RAJAR collects information on behalf of over 300 BBC and Ofcom Licensed commercial radio
stations, ranging from very small local services to the national networks. Station listening by
time, duration, platform AM/FM, DAB, Online/APP, and DTV and location in car, at home, at
work, or elsewhere is recorded and published on a quarterly basis.

For my video game trailer I have researched on what guidelines my trailer ratings should be.
Trailer ratings are required on every TV broadcast show because it can warn the viewer that
the program they are about to watch is a certain age. TV ratings measure the popularity of a
program, in terms of the number and proportion of viewers. Ratings can be crucial if I
broadcast on channels like ITV and Channel 4.
My audience is 18+ old so I need to make sure that the guidelines for the program ratings
match the criteria for the video game trailer to be viewed for my target audience. I would
need to research and look at program ratings for game trailers in the UK to see what the
program ratings was. I could do this by looking at websites such as BARB to look at the
different documentaries and to see what the program ratings on them are. This might help
the development of my programme because this will tell me what time I should broadcast
the documentary.
BARB
Since 1981, we at the Broadcasters Audience Research Board (BARB) have been delivering
the official viewing figures for UK television audiences. We commission research companies
Ipsos MORI, Kantar Media and RSMB to collect data that represent the viewing behaviour of
the UKs 26 million TV households.
BARB viewing data offer clients, such as broadcasters and advertisers, a minute by minute
breakdown of viewing at regional and national levels. This information is vital for assessing
how programmes, channels or advertising campaigns have performed and provides the
basis for airtime advertising trading. In order to estimate viewing patterns across all TV
households, a carefully selected panel of private homes is recruited. The Establishment
Survey is carried out continuously by Ipsos MORI in order to track changes in UK household
characteristics. From this we can ascertain the types of households we need on our panel to
make sure it is representative of the whole of the UK. We then recruit households to be on
the panel that suit the necessary demographics, TV platforms and geography, as well as
other variables. The BARB panel consists of 5100 households, which each represent about
5000 other households across the UK.
BARB is mainly for broadcasting onto TV however my game trailer will be broadcasted but
not too a significant extent it will be mainly put on advertisements on websites such as
YouTube but the regualations are the same as a TV program.

ABC
The Associated British Corporation (otherwise known as ABC Television) was one of a
number of commercial television companies established in the United Kingdom during the
1950s by cinema chain companies in an attempt to safeguard their business by becoming
involved with television which was taking away their cinema audiences. In this case, the
parent company was the Associated British Picture Corporation (ABPC), which initially did
not wish to become involved with the new broadcasting system. ABC was one of the original
contractors for the British ITV Network, serving as the weekend ITV contractor for the
network's North of England and Midlands regions beginning on February 18, 1956 in the
Midlands (serviced by ATV on weekdays) and on May 5, 1956 in the North region (whose
weekday contractor was Granada Television).
ABC guidelines have required since 2005 that trailers for M-rated games or RP games
anticipated to be M-rated on publisher-controlled websites be displayed behind an age gate
to help restrict viewing to visitors who are 17 and older. The following Guidelines are
applicable to all qualifying advertising EXCEPT FOR demos, trailers, and videos released on
the Internet. For demos, trailers, and videos released on the Internet, any content from the
game or live-action or pre-rendered sequences may be included, provided that such content
reflects the game's true nature and does not supplement or exceed the Pertinent Content in
the game. While not required, ABC strongly recommends that companies adopt an internal
set of standards and practices for Internet-distributed trailers and videos, which may include
voluntarily adopting the content restrictions outlined in the following Guidelines.