Professional Documents
Culture Documents
JacobKenning Pitchbook Digital
JacobKenning Pitchbook Digital
Pitchbook
Table of Contents
Redesign Plan
Fonts & Colors
Logo
Flat Package Design
Photography
Advertisement
Redesign Plan
The product featured in this redesign project
is Hersheys Symphony Chocolate bar.
Hersheys has different chocolate types that
are available to purchase like their original bar.
This is their nicer and higher quality version.
The original packaging doesnt justify the
elegance the taste carries. The name comes
from a beautiful art form of music. It is simply
lacking the core of its message.
The plan is to simply fix that. It is designed
with an inspired red curtain red, an elegant
script font, and finer materials such as a
cardstock and foil. It simplifies the design and
pushes the message of Symphony more than
the previous design.
Fonts & Colors
Montserrat Bold k: 13
Montserrat Light
Body Copy
Print: use 6-10pt size
Web: use 13-14pt size
Styling: use bold for subheaders
Logo
New Logo redesign
Nam, suntemo lorendi nonem
excepuditium everferit enimil
eum hillacest laboreh endebit
Old volluptur aut magnit erem iur
as eos re optur, sene voluptint
aut audaepe dolorendi
quae et eos dolorum, sed
es maioria spitiasitem la
corit perio officidus molenti
Logo placement spacing busciae rciende sectia nam
quas illigent expedi senestem
ium de volorep erfernam
dolupta verferr umendant, se
repratem. Et voluptatur, vent.
Ibus. Agnihillest archicima
demolorpor sim harumquam
3 1/4
[PULL-STRIP] 3/4
Flat Package Design
2/5
2/5
42/5
CONTINUE HERE
BEGIN HERE
CREAMY MILK CHOCOLATE
16
2 2/5
[FOIL] [FOIL]
Photography
Studio Environment Model
Advertisment Call to action
Sketch