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Justification: Pure competition is a term that describes a market that has a broad range of
competitors who are selling the same products. Quantity surveying (QS) firm in Malaysia is
more than 100 firm in Malaysia. The pricing for the Quantity Surveying firm to give services
in the local market is standardised and follow market price. New companies can easily enter
the market. Example for the Quantity Surveying firm is Unitech QS Consultancy Sdn. Bhd. It
is a big company in Malaysia. The project they had done is Sp Setia- Qbee in Penang, Auto
World in Penang and others. Next is Kuantibina Sdn. Bhd. they has provide consultancy
services since 1981. The project they had done is 1st avenue in Pinang, Giant hypermarket in
Pinang. Next is Northcroft Sdn. Bhd. It is an international QS firm in Malaysia. The project
they had done is MPAJ in Taman Muda, Polis station in Ampang.(framegroup, 2013)
Reference:
1. http://www.aiqs.com.au
2. http://study.com
3. www.framegroup.com.au
4. https://www.linkedin.com
5. https://www.designingbuildings.co.uk