BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE, PILANI

WORK INTEGRATED LEARNING PROGRAMMES

Digital Learning
Part A: Content Design

Course Title Product Design

Course No(s) .. ZG541

Credit Units 5

1-1-2

Credit Model (32 Hours of Class-room Instruction + 32 Hours of

Assignments + 64 Hours of Student Preparation)

Course Author Srinivas Kota

Version No 1.0

Date 23-03-2016
Course Description
Introduction to creative design; user research and requirements analysis; problem
specification; creative problem solving; solution synthesis and analysis; modular design;
design economics: cost analysis, cost reduction and value analysis techniques; design for
manufacture and assembly; design for environment; Industrial design: aesthetics and
ergonomic considerations in design decision making; managing projects; legal factors;
intellectual property rights and patents. Extensive assignments, and hands-on problem
solving for term project.

Course Objectives:

No Course Objectives
CO1 Help students to identify the opportunity, collect, analyze and transform the
requirements into specifications.

CO2 Impart the knowledge on various processes, tools and techniques required for
concept generation, evaluation and selection.

CO3 Help develop an understanding of the industrial design aspects

CO4 Discuss the knowledge required to apply the various design for X techniques during
product design

CO5 Create an opportunity to us the learned knowledge in solving an actual problem

Teaching Methodology
The pedagogy for this course consists of class-room instruction explaining formal
methods and techniques of product development enriched with application of learned
knowledge in various assignments.

This course plan concerns to impart the knowledge required to develop a new product
understand the opportunity, collect the requirements, develop specifications, generate,
evaluate and select a promising concept.

After the successful completion of this course, students shall be able to understand and
implement the various processes, tools and techniques required for designing a product:
product specification development; concept generation, concept selection, concept
testing and embodiment; product architecture; industrial design; design for X;
environmental, economic and social issues in product development; patents and
intellectual properties.

Throughout the program emphasis will be on applications, using real examples from the
areas mentioned above, and test the acquired skills.
Text Books
Karl T. Ulrich and Steven D. Eppinger, Product Design and Development, 4th Edition
T1 (SIE), McGraw Hill Education (India), 2013.

Reference Books & other Resources

David G. Ullman, The Mechanical Design Process, 4th Edition, McGraw-Hill Higher
R1 Education, 2009.

Kevin Otto and Kristin Wood, Product Design: Techniques in Reverse Engineering and
R2
New Product Development, Pearson Education, 2001.

Modular Content Structure

.
M1. Product Development - Introduction, Product Planning, Indentifying
Customer Needs and Product Specification Development
1.1. Introduction
1.1.1. Characteristics of Successful Product Development
1.1.2. Challenges of Product Development
1.1.3. Generic product development process
1.1.4. Product Development Organisations
1.2. Product Planning
1.2.1. Identifying opportunities
1.2.2. Evaluate and prioritize projects
1.2.3. Allocate resources and Plan timing
1.2.4. Complete Pre-Project Planning
1.3. Identifying Customer Needs
1.3.1. Gather Raw Data from Customers
1.3.2. Interpret Raw Data in terms of Customer Needs
1.3.3. Organise the needs into a Hierarchy
1.3.4. Establish the relative importance of the needs
1.4. Product Specification Development
1.4.1. What are specifications?
1.4.2. When are specifications established?
1.4.3. Establishing target specifications
1.4.4. Setting the final specifications
M2. Concept Generation, Evaluation, Testing
2.1. Concept Generation
2.1.1. Clarify the Problem
2.1.2. Search Externally
2.1.3. Search Internally
2.1.4. Explore Systematically
2.2. Concept Evaluation
2.2.1. What is Concept Evaluation?
2.2.2. Different Concept Evaluation Methods
2.2.3. Concept Screening
2.2.4. Concept Scoring
2.3. Concept Testing
2.3.1. Define the purpose of Concept Test
2.3.2. Choosing Population and Format
2.3.3. Communicate the Concept and Measure Customer Response
2.3.4. Interpret the Results
2.4. Product Architecture
2.4.1. What is Product Architecture
2.4.2. Implications of the Architecture
2.4.3. Establishing Architecture
2.4.4. Modularity Design
M3. Industrial Design, Prototyping and Project Management
3.1. Industrial Design
3.1.1. Need of Industrial Design
3.1.2. Industrial Design Process
3.1.3. Management of the Industrial Design Process
3.1.4. Assessing the quality of Industrial Design
3.2. Aesthetics and Ergonomics
3.2.1. Elements of Aesthetic Design
3.2.2. Elements of Ergonomic Design
3.2.3. Physiological considerations in design
3.3. Prototyping
3.3.1. Understanding Prototypes
3.3.2. Principles of Prototyping
3.3.3. Prototyping Technologies
3.3.4. Planning for Prototypes
3.4. Project Management
3.4.1. Understanding and Representing Tasks
3.4.2. Project Planning
3.4.3. Project Execution
3.4.4. Project Evaluation

M4. Design for X

4.1. Design for Manufacturing and Assembly
4.1.1. What is DFM and DFA
4.1.2. DFM Methods
4.1.3. DFA Methods
4.1.4. DFMA Procedure
4.2. Design for Environment
4.2.1. Material Life Cycle
4.2.2. MET Matrix
4.2.3. Life Cycle Assessment
4.2.4. DFE Guidelines
4.3. Design for cost
4.3.1. Cost Reduction via Design
4.3.2. Manufacturing Cost Estimation
4.3.3. Qualitative Analysis
4.3.4. Quantitative Analysis
4.4. Patents and Intellectual Property
4.4.1. What is Intellectual Property?
4.4.2. Formulate a Strategy and Plan
4.4.3. Steps in Writing
4.4.4. Pursue Application
Experiential learning components
(Topics for application of learned aspects via assignments/ project)
# Problem / Topic
1 What are Products
2 How to identify Opportunities
3 How to identify the customer needs
4 How to develop product specifications
5 How to generate concepts
6 How to Evaluate concepts
7 Why concept testing necessary
How product architecture influences
8
design
What is the necessity of industrial
9 Identify the industrial design aspects in products
design
How aesthetics and ergonomics
10
influence design
11 What is prototyping
12 How to manage Projects
13 How to apply DFMA in design
14 How to perform DFE in design
15 How to perform Design for Costing
16 How to apply for Patent
EXPLORE/STUDY/DISCUSS (Discuss the topic to
arrive answers to these questionshowever, not
limited to these)
Identify Products and
Identify Opportunities in specific areas
Collect and organise the customer needs
Develop specifications for collected needs
Generate multiple concepts for the identified needs
Evaluate the concepts with respect to specifications
Perform selected concepts testing
Identify architectures of different products and
decide on the architecture of developed concepts
Study the aesthetic and ergonomic aspects of
developed solution
Develop prototypes for the solution
Write a report on how the learning project managed
Identify the DFMA issues and refine the solution
Identify the DFE issues and refine the solution
Develop the costing for the solution
Write a patent for the solution developed

Learning Outcomes : Students will be able to

LO1 Identify an opportunity, collect, analyze and transform the requirements into
specifications

LO2 Illustrate various processes, tools and techniques required for concept generation,
evaluation and selection

LO3 Demonstrate industrial design aspects and their use in product design

LO4 Apply the various design for X techniques during product design

LO5 Uncover the learned knowledge in solving an actual problem

 Part B: Course Handout

Academic Term

Course Title Product Design

Course No ZG541

Lead Instructor Srinivas Kota

Session Schedule / Plan of Self-Study

(Each Contact Session is of 2 Hours duration)

CS # SESSION TOPIC MODULES REF Assignments

1. Introduction 1.1.1 to 1.1.4 T1 (1, 2) 1

2. Product Planning 1.2.1 to 1.2.4 T1 (3) 2
T1-
3. Identifying Customer Requirements 1.3.1 to 1.3.4 T1 (4) 3
Chapter
4. Developing Product Specifications 1.4.1 to 1.4.4 T1 (5) 4
1
5. Concept Generation 2.1.1 to 2.1.4 T1 (6) 5
6. Concept Evaluation 2.2.1 to 2.2.4 T1-
T1 (7) 6
7. Concept Testing 2.3.1 to 2.3.4 Chapter
T1 (8) 7
8. Product Architecture 2.4.1 to 2.4.4 T12(9) 8
9. Industrial Design 3.1.1 to 3.1.4 T1 (10) 9
10. Aesthetics and Ergonomics 3.2.1 to 3.2.3 ISM 10
11. Prototyping 3.3.1 to 3.3.4 T1 (12) 11
12. Project Management 3.4.1 to 3.4.4 T1 (16) 12
13. Design for Manufacturing & Assembly 4.1.1 to 4.1.4 R2 (14) 13
14. Design for Environment 4.2.1 to 4.2.4 R2 (15) 14
15. Design for Cost 4.3.1 to 4.3.4 T1 (15) 15
16. Patents and Intellectual Property 4.4.1 to 4.4.4 T1 (14) 16

CS: Contact Session (2Hrs); ISM: Instructor Supplied Material;

Assignments: Work on typical situational problems experienced by practising executives.
Assignments

Each student is given an individual assignment on any of the topics

discussed in the class
Assignment Topics are based on practical problems experienced or part of
work-items or tools used by collaborating organizations project managers
Assignments are take-home and deadline-driven (typically of 7 days
duration) announced throughout the course (2 assignments per week)
Students to spend at least 1 hour of work in study, research, discussion and
preparation of the report and presentation for each assignment.
As part of deliverables, the student is expected to prepare a report and
make a short-presentation in the class

Evaluation Scheme

Evaluation Name Type Weight Duration Schedule

Component

EC - 1 Assignments Individual and 20% 2 per Throughout

Take-home week

EC - 2 Mid-Semester Closed Book 30% 2 Hrs TBA

Examination

EC - 3 End-Semester Open Book 50% 3 Hrs TBA

Examination

Closed Book No reference material of any kind will be permitted inside the exam hall.
Open Book: Use of any printed / written reference material (books and notebooks) will be
permitted inside the exam hall. Loose sheets, Photocopies and Laser printouts of any material
willL not be permitted. Computers of any kind will not be allowed inside the exam hall. Use of
calculators will be allowed in all exams. No exchange of any material will be allowed.

Note:
It shall be the responsibility of the individual student to be regular in maintaining the self study
schedule as given in the course handout, attend the online/on demand lectures as per details that
would be put up in the BITS eLearn (Taxila) website elearn.bits-pilani.ac.in and take all the
prescribed components of the evaluation such as Assignments/Quizes, Mid Semester and End
Semester Examination according to the Evaluation Scheme given in the respective Course
Handout. If the student is unable to appear for the Regular Examination due to genuine
exigencies, the student must refer to the procedure for applying for Make-up Examination, which
will be available through the Important Information link on the eLearn website on the date of the
Regular Examination. The Make-up Tests/Exams will be conducted only at selected exam centres
on the dates to be announced later.

Instructor-in-Charge