Course code PRODUCT DEVELOPMENT AND MANAGEMENT L T P J C

MEE3501 2 0 2 4 4
Pre-requisite Nil Syllabus version
Anti-requisite Nil v. 1.0
Course Objectives:
The main objectives of the course are to:
1. Impart skills to students for applying Design innovation, Design for quality and Design
optimization for designing new products
2. Train students to select materials, manufacturing processes, correct formats for documentation
and to work in ways to show respect to stake holders.

Course Outcome:
At the end of the course, the student will be able to:
1. Develop concepts, design modular systems and carry out documentation.
2. Evaluate the safety of new designs using the principles of mechanics of machines
3. Apply Quality function deployment (QFD), Theory of Problem solving (TRIZ), DFX, FMEA,
and six sigma to design new products.
4. Use resources efficiently and Treat confidential information correctly.
5. Create documents using documentation tools from the organization’s knowledge base.
6. Organize and work with stake holders to integrate their work effectively with them

Student Learning Outcomes (SLO): 2, 5, 6, 14, 17

2. Having a clear understanding of the subject related concepts and of contemporary issues and
apply them to identify, formulate and analyse complex engineering problems
5. Having design thinking capability
6. Having an ability to design a component or a product applying all the relevant standards and
with realistic constraints, including public health, safety, culture, society and environment
13. Having an ability to design and conduct experiments, as well as to analyse and interpret data,
and synthesis of information
17. Having an ability to use techniques, skills, resources and modern engineering and IT tools
necessary for engineering practice
Module:1 Fundamentals of drafting and presentation 7 hours
Freehand sketches, Layout and Presentation, Graphical Standards, Dimensioning and tolerances,
Symbols, Product configurations and Component relationships, Design of Modular System -
abstract design, Process of conception and its documentation. Product Attributes, Product
configurations and Component relationships (component Matrix).

Module:2 Review of fundamentals of kinematics and dynamics 5 hours

Classifications of mechanisms-components of mechanisms – mobility analysis –D.O.F, kinematic
chains, Position Analysis – Vector loop equations for four bar, slider crank and inverted slider
crank mechanisms. Introduction to Vibrations-SHM, SDOF, Damping, whirling speed of shaft.

Module:3 Design and Development: 5 hours

Design Conceptualization and Philosophy, Concept generation, selection and testing, Product life
cycle, Concurrent Engineering and design optimization. Design Bench Marking, Design Process
development (QFD), Theory of Problem solving (TRIZ) – Value Analysis - Design Innovation,

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DFX, FMEA, Design for quality and six sigma.

Module:4 Material and manufacturing process selection 3 hours

Introduction to metals, nonmetals, composites and ceramics, Bio materials, Nano materials.
Fundamentals of material behavior and selection. Selection of manufacturing process- casting,
Forging, Metal Forming, Machining, Welding and 3D printing.

Module:5 Document Creation and Knowledge Sharing 2 hours

Access existing documents, language standards, templates and documentation tools from
respective organization’s knowledge base. Confirm the content and structure of the documents
with appropriate people.

Module:6 Self and work Management 3 hours

Establish and agree the work requirements with appropriate people - Keep immediate work area
clean and tidy - utilize time effectively - Use resources correctly and efficiently - Treat
confidential information correctly.

Module:7 Team Work and Communication 3 hours

Leadership and management, Communicate with stake holders clearly, concisely and accurately -
Work with stake holders to integrate their work effectively with them - Pass on essential
information to stake holders in line with organizational requirements - Work in ways that show
respect for stake holders.

Module:8 Contemporary issues: 2 hours

Industrial Expert Guest Lecture and Seminars

Total Lecture hours: 30 hours

Text Book(s)
1 Karl T. Ulrich and Steven D. Eppinger, Product Design and Development, , McGraw-Hill
International Edns. 2011.
2 Radhakrishnan P, Subramanyan S and Raju V., “CAD/CAM/CIM”, 2nd Edition, New Age
International (P) Ltd, New Delhi,2008.
3 Norton L. R., “Machine Design – An Integrated Approach” Pearson Education, 2005.
Reference Book(s)
1. Amitabha Ghosh and Asok Kumar Mallik, “Theory of Mechanism and Machines”, EWLP,
Delhi, 2000.
2 Kevin Otto and Kristin Wood, Product Design Techniques in Reverse Engineering and New
Product Development, Pearson Education (LPE). 2001
3 Dieter, George E., “Engineering Design - A Materials and Processing Approach”, McGraw
Hill, International Editions, Singapore, 2000.
SLO:1,6,14 30 [Non-contact
Challenging Lab Exercises (Indicative) hours]

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1. Brief Introduction of design modelling packages
2. Industrial component drafting – 2 Exercises
3. Industrial component modelling using form features - 2 Exercises
4. Industrial Product Assembly, BOM – 2 Exercises
5. Deploy problem solving methods TRIZ, DFX, FMEA tools – 3 Exercises
6. Industry standards & Documentation – 1 Exercise
SLO:1,6,14 60 [Non-contact
Challenging Projects (Indicative) hours]
An independent/team project focusing on:
1. Identify a consumer product as needed by the market, develop concept, develop CAD
model, simulate in CAE environment, optimize, and develop tooling.
2. Prototyping and testing – cost evaluation –categories of cost – BOM.
3. Make a physical prototype.
4. Prepare a detailed report.

Areas of Focus(not restricted to):

Automation, Robotics, Cyber Physical System, Advanced Mechanisms Design, Automobiles
Engineering, Aerospace, energy, Biomechanical and material development etc.
Recommended by Board of Studies 04-02-2020
Approved by Academic Council No. Date

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