E-COMMERCE SALES WORLDWIDE

GLOBAL RETAIL E-COMMERCE SALES ($BN)

China* South Korea
INCLUDES PRODUCTS OR SERVICES ORDERED USING THE INTERNET
VIA ANY DEVICE, EXCLUDES TRAVEL AND EVENT TICKETS
US France
*Excludes Hong Kong
UK Canada
2020
Japan India

Germany Australia
2019
Other
27
.0
5
79
.4
1

43
.6 2018
24

50 3
.7

.2
65

4
.0
9

52 38
.89 .8
5 2017
22

47
. 46

.4
52

77.
.

22
54

50 34
.37 .3
8
44 2016
20

91.5 .51 37
.3

1 73. .5
6

19
47. 30
03 .3
41
18

.5 23
4 2015
.3

69.0 . 39
4

8 8. 3 26
145. 3 5 43 .62
33 .35 38
. 55 16
. 43
63.9 23
84.9 3 39. .18
3 77
134.69 35
.62
57.6 13
5 .31
36.1
81.28 5
684.24 51.7
124.43
77.41

73.3
114.15
600.21
103.78
5
92 . 2
524.66

57.02 96
4 .7 2 2 .
396 34
663
.05
899.09
1,192.19
47
1,547.
1
6.7
1,94
.87
15
2, 4

TOTAL SALES ($BN)

2015 2016 2017 2018 2019 2020

1,548.33 1,914.67 2,352.38 2,859.61 3,418.2 4,057.9

eMarketer 2016

GLOBAL RETAIL E-COMMERCE SALES NUMBER OF ONLINE SHOPPERS WORLDWIDE

INCLUDES PRODUCTS OR SERVICES ORDERED ONLINE INTERNET USERS AGED 14 AND OVER WHO HAVE MADE AT LEAST
VIA ANY DEVICE, EXCLUDES TRAVEL AND EVENT TICKETS ONE RETAIL E-COMMERCE PURCHASE OVER THE LAST YEAR

Percentage of total retail sales Percentage change

7.4% 8.7% 10% 9.2% 8.1% 7.4% 6.8%

11.5% 13% 11.7% 9.9%
14.6%

$4.1trn 2.19bn
2.05bn
$3.42trn 1.91bn
1.77bn
$2.86trn 1.62bn
1.48bn
$2.35trn
$1.92trn
$1.55trn

2015 2016 2017 2018 2019 2020 2015 2016 2017 2018 2019 2020

eMarketer 2016 eMarketer 2016

GLOBAL RETAIL E-COMMERCE SALES BY REGION (%)

INCLUDES PRODUCTS OR SERVICES ORDERED USING THE INTERNET VIA ANY DEVICE,
EXCLUDES TRAVEL AND EVENT TICKETS

100 Asia-Pacific

90 North America

Western Europe
80
Central and
Eastern Europe
70
Latin America
Middle East
60 and Africa

50

40

30

20

10

2015 2016 2017 2018 2019 2020

eMarketer 2016