UNIVEERSITY OF CALOOCAN CITY

INTRODUCTION

The feasibility study is an evaluation and analysis of the potential of a

proposed project which is based on extensive investigation and research to

support the process of decision making. This is a kind of studies wherein aim

to objectively and rationally uncover the strengths and weaknesses of an

existing business or proposed venture, opportunities and threats present in

the environment, the resources required to carry through, and ultimately the

prospects for success. In its simplest terms, the two criteria to judge

feasibility are cost required and value to be attained.

This feasibility study contains historical background of the business or

project, a description of the product or service, accounting statements, details

of the operations and management, marketing research and policies, financial

data, legal requirements and tax obligations. Generally, it precede technical

development and project implementation.

A feasibility study evaluates the project's potential for success;

therefore, perceived objectivity is an important factor in the credibility of the

study for potential investors and lending institutions. It must therefore be

conducted with an objective, unbiased approach to provide information upon

which decisions can be based.

 UNIVERSITY OF CALOOCAN CITY

EXECUTIVE SUMMARY

Nature of Business

The nature of our business is service. We are offering quality coffee

products, pastries and high quality service.

Name of Business

Caf means a restaurant, often with an enclosed or outdoor section

extending onto the sidewalk and Moto is a tagalog word means giving an

ownership. Caf moto is a coffee shop which provides quality products

using Philippine native coffee and place wherein everyones feel at home.

Business Location

Our Business was located at JV Cristal Bldg., G/F, Along Quirino

Highway, and Quezon City. We chose this location because it fits/suit to the

nearby establishments such as Call Center Company, School and Banks

which needs for supply their cravings. Coffee helps them to be awake, and

productive in their work or studies.

 UNIVEERSITY OF CALOOCAN CITY

SWOT Analysis

STRENGTH

Highly trained employees

Quality products / affordable

Good customer location

Gives weekly surprises that boost them to curiosity to go back again

WEAKNESS

Beginners in the industry

Unexpected increase in demand

Low interest rate

OPPORTUNITIES

Growing scale of customers

To reach full potential

THREATS

Competitors / Competitive rivalry

Inflation
 UNIVEERSITY OF CALOOCAN CITY

Vision

1. To recognized our product and exceptional service to customer

2. To recognized our new variety coffee product

3. To recognized our new variety of coffee product through our best

service

4. To position ourselves as a premier coffee shop chain, the place where

everyone can meet and build relationships.

Mission

To provide a lower price that customer could attain without sacrificing

the quality of the product.

Organizational Policy

For Employee

1. Wear the appropriate uniform according to the schedule

2. Always wear ID

3. Dont leave your work place unattended

4. Acknowledge the customer appropriately

5. Be courteously and respectful

6. Valued customer for their inputs

 UNIVEERSITY OF CALOOCAN CITY

7. Give same high standard of service regardless of age, religion,

gender, physical limitation, or any other criteria

8. Give prompt and timely service

9. Give knowledgeable service and professionalism

10. Give customer privacy and confidentiality respect and

11. Give responsive, community-oriented service

For Customers

1. No smoking

2. Pets not allowed inside

3. Dont live your things unattended

Organizational Chart
 UNIVEERSITY OF CALOOCAN CITY

MANAGEMENT ASPECT
Form of Business

Caf moto is a service form of business. We decided to contribute

equally for the fund capital.

Personnel Plan

Job Qualification

CASHIER

Male/female 22-28 yrs. Old

Candidate must possess at least 2 years college graduate

Must be at least 52 of height

College level

Good in communication skills

With pleasing personality

With experience
 UNIVEERSITY OF CALOOCAN CITY

WAITER

22-28 yrs. Old

Candidate must possess at least 2 years college graduate

Must be at least 56 of height

good in communication skills

With pleasing personality

With or without experience

WAITRESS

22-28 yrs. Old

Candidate must possess at least 2 years college graduate

Must be at least 52 of height

good in communication skills

with pleasing personality

with or without experience

 UNIVEERSITY OF CALOOCAN CITY

SECURITY GUARD

Male/female 21-45 years old

Minimum height:

Male: 54

Female: 52

Minimum 2 years Police, Military or security experience

Attested high school

Previous DPS/PSBD training an advantage

BARISTA

Male or Female

22 yrs. Old and above

Must have an experience in using a semi-automatic coffee machine

Must have an experience in creating latte art and making cold/hot

espresso based drinks

Candidate must possess at least a Bachelor's/College Degree, of

HRM/ Culinary graduate or equivalent.

at least 12 months experience in related job

 UNIVEERSITY OF CALOOCAN CITY

Pastry Chef

Male/Female, 22-30 yrs old.

Candidate must possess at least a Bachelor's/College Degree, of

HRM/ Culinary graduate or equivalent.

Preferably with previous experience working in kitchen.

Knowledgeable in making cakes, dessert, breads,etc.

Fast worker.

Good communication skills and willing to work long hours.