Marketing Analysis

City Information for Coachella Valley

City Population (2015) Household Income Median Age (Years)

Thermal 2,865 $58,292 29.3
Mecca 8,577 $26,824 26.6
Coachella 44,132 $38,616 27.5
Indio 83,539 $52,343 35.9
Indian Wells 5,165 $96,419 69.4 *The Highlighted
Bermuda Dunes 7,282 $61,811 33.9 (Possible Target Audien
La Quinta 39,964 $73,212 46.5
Palm Desert 51,202 $54,470 52.8 We can zone in on adver
Rancho Mirage 17,982 $68,058 65.1
Cathedral City 53,437 $41,062 36.5
Desert Hot Springs 28,164 $34,013 34
Palm Springs 46,854 $45,390 53.8
Thousand Palms 7,715 $44,002 42.8
Totals: 396,878
Averages: 30,529 $ 53,424 43

Estimated that over 68% of Americans own at least One Pet

Advertising can be focused online, through television, and through more traditional media, like radio and newspap
Cheaper to advertise on radio and newspaper, Social Media

Ultimate Customer Profile

Age group: 50 and Older
Home Owner
Lives in More populous cities in the valley
Middle Income or Wealthier
Unwilling or Unable to Pick up Pet Waste

Competition Strength/Weakness Analysis

Our competition is a smaller company that offers pet waste pick-up, along with some of the services and products offered by
GotDookie.com
Competition Strengths GotDookie is a similar Pet waste removal service

Competition Weaknesses We offer more convenience for our products, we offer coupons and discounts, better rates
Service is limited for the bigger companies, like PetCo and PetSmart
We are very customer-oriented
https://www.franchisehelp.com/industry-reports/pet-care-industry-report/
http://www.americanpetproducts.org/press_industrytrends.asp
like radio and newspaper ads, older target audiences tend to still read newspapers and listen to radio