STOP THE WEEABOOS

Script (Draft version)

Announcer(general voice)
please pay attention to the following message

-Sad music starts-

Announcer(labcoat)
Have you ever heard of a Weeaboo? Theyre an emerging epidemic.

-in front of white board with map/arrows

-Definition on screen:
A non-Japanese individual who denounces
their own culture, and tries to mimic
the Japanese culture. however they often
end up falling short. because of these
shortcomings, they end up fixating on
pop-culture like manga and anime.

Announcer(voiceover)
This is -M-. He is a hardworking student
-shows Matthijs working at a table

He is also an emerging Weeaboo

-reveals the work to be failed japanese script

His addiction leads to him becoming easily distracted

-Matthijs gets weeby notification e.g. message from jeff saying:
Pikachu nearby, come quick

-J- is a more serious case

-shows Jeff walking through the halls

Sometimes his condition leads him to be absent from school

-Jeff gets up from his chair and exits, leaving it empty

Anime has taken over his life

-Jeff sitting alone watching anime

If he does not get the help he needs, -J-s chair will remain
empty indefinitely
-Jeffs empty chair
 The influence can come from anywhere
-Shows Jeff and Matthijs with their phones

Their mobile devices have proven to be especially contagious

-Matthijs plays some fire emblem

However TeleVisions and Computers have also been shown to be

contributing factors
-Jeff watching anime on a computer

-M- and -J- are not the only ones affected. Weeaboos are
everywhere. Even if you cant see them
-Random footage of people walking on the street with certain ones
highlighted

With your help we have managed to reduced the victim count with
28% but more get infected every day
-Starts to zoom out from the world as it spins

Help them before its too late

-Text on screen with Help them before its too late
- Link to www.stoptheweebyweeaboosfromweebing.weebly.com (fake)
fades in and music fades out

Stop The Weebs

Strategy
Name: Stop The Weebs. It is short and to the point. No confusion on the meaning of
the cause. It brings over our entire message in just 3 words.
Communication objective: spread awareness about the weeaboo epidemic and
attempt to gain funding to give aid to the emerging weeaboos. Our target audience
will be the youth of today and their parents. This is because the youth are most likely
to be influenced. The young mind is more susceptible to manipulation and they have
regular access to the internet and their mobile devices. As well as that the fact that
many anime shows are aimed
at young audiences. Their
parents will also be very
protective of their children and
that is why we are using
pathos. Here is our
moodboard showing the
regular mindset of an
emerging weeaboo:
 Format/concept: We are using sad music and sad visuals
to instill a feeling of pity in the watchers. This will motivate
them to help the victims of the weeaboo epidemic.
Logo: For the logo we used the likeness of an anime
character in a forbidden sign. We predominantly used
the colours yellow and and red because these are the
most popping colours. Red is also often associated with
stopping (like for example a stop sign). Yellow signs are
often a warning and we are trying to warn people about
the weeaboo epidemic. Yellow is also the first color
processed by the human eye, so we used it to draw
attention. We also used our name in the logo which allows
people to remember what our cause is.
Song: for the song we used a sad anime song from the
internet. Link. We decided to use a sad song because it
would reinforce the feelings of the audience members and
make them more likely to pity the weeaboos. This in turn will make them more likely
to contribute to the cause. We decide to use an anime song because it stays with the
theme of the video and makes our actors seem more weeby.
Slogan: Help them before too late. We use this slogan because it give a sense of
urgency. If the people dont help and contribute to the cause they may be dooming
the weeaboos. Since we place this at the end of our video or the bottom of our
posters, the audience will already be pitying the weeaboos they saw in the video or
on the poster and by telling the audience that they only have limited time to help said
weeaboos they will rush to quickly contribute. This is partially due to guilt as they
would feel bad if they were too late to help those poor
souls they saw.
Advertising Campaign: Our main advertisement will
be a short video showcasing some weeaboos and
describing the problems they have (see script above).
This video is mainly pathos and plays on the feelings
of the audience. It attempts to instill a feeling of pity in
the watcher so that they will attempt to help the poor
weeaboos. We will also be using posters like the one
shown here. These will be asking people for help. This
will work as a reminder to those who saw the video
and incentivize them to donate and help the cause.
We also have japanese wording at the top which says
help us before its too late. This is a more personal
message and it is written in japanese to show it came
from the weeaboos themselves.
 Presentation of process: We will be presenting our advertising campaign in a very
formal and professional manner. This is a serious illness and it should not be joked
about. Our video will also have the same serious tone. It will however not be
completely clinical, we will also have an emotional side. We will be showing how if we
dont help it could have catastrophic repercussions for the youth of today.